Building and Nurturing Global Online Communities

2012 Association International Conference Building and Nurturing Global Online Communities May 1, 2012 2:45p.m. Bonnie Koenig and Amy Sample Ward #asaeintl

Who we areAmy Sample Ward Bonnie KoenigMembership Director PresidentNTEN: Nonprofit Technology Network Going International Who are you?

Why an Online Community?Engagement

Why an Online Community?Asynchronous

Why an Online Community? Offline

Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow

Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow– Staffing to support community engagement

Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow– Staffing to support community engagement– Permission to take action

Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating

Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching

Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching• Enhancing and Expanding

Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching• Enhancing and Expanding• Transforming and Transition

Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)

Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)

Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)• Sustainability (for yourself and community)

Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association

Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association• Different types of technical options / programs

Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association• Different types of technical options / programs• Challenges in different parts of world (bandwith, etc...)

Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access

Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access• match language needs to platforms that can support it

Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access• match language needs to platforms that can support it• identify goals early on to help prioritize functionality options, adoption metrics, etc.

Case Study: TechSoup Global

Case Study: NetSquared

Case Study: NTEN

Our TipsTo help your efforts be most successful, we suggest:• Make it simple• Platform should be accessible (easy to use)• Moderators / empower people• Online-offline attention• Time• Partnerships

DiscussionIn your association, are you:• Currently supporting an online community?• What are your struggles?• What are your successes?• What are your questions!

Resources• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-commu• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference• http://www.goinginternational.com/american-academy-of-pediatrics-helping-babies-breathe /• http://globalscale.wikispaces.comBooks & Collections:We Are Media: http://wearemedia.orgSocial by Social: http://socialbysocial.com

Contact InformationBonnie KoenigPresidentGoing International(773) 233-5755bonnie@goinginternational.comhttp://www.goinginternational.comAmy Sample WardMembership DirectorNTEN: Nonprofit Technology Network415-397-9000amy@nten.org or amy@amysampleward.orghttp://amysampleward.org

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Building and Nurturing Global Online Communities

by Amy Sample Ward

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