Building and Nurturing Global Online Communities

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This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org

This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org

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  • Introduce selves. Depending on size of room, either ask for some intros, or do spectogram questions with hands raised.
  • Great opportunity to engage membership - especially younger and international BK
  • Asynchronous connections; 24/7 so lends itself to different time zones ASW
  • Online supports offline by keeping people connected, easy sharing of content, etc. ASW
  • ASW Three keystones to organizational support of a community:
  • ASW Three keystones to organizational support of a community:
  • ASW Three keystones to organizational support of a community:
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Transcript

  • 1. 2012 Association International Conference Building and Nurturing Global Online Communities May 1, 2012 2:45p.m. Bonnie Koenig and Amy Sample Ward #asaeintl
  • 2. Who we areAmy Sample Ward Bonnie KoenigMembership Director PresidentNTEN: Nonprofit Technology Network Going International Who are you?
  • 3. Why an Online Community?Engagement
  • 4. Why an Online Community?Asynchronous
  • 5. Why an Online Community? Offline
  • 6. Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow
  • 7. Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow– Staffing to support community engagement
  • 8. Your OrganizationIn order to be successful as an organization supporting a community, you must have:– Culture to listen and follow– Staffing to support community engagement– Permission to take action
  • 9. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating
  • 10. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching
  • 11. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching• Enhancing and Expanding
  • 12. Building the Community Four core stages of launching an online community platform:• Catalyzing / Creating• Launching• Enhancing and Expanding• Transforming and Transition
  • 13. Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)
  • 14. Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)
  • 15. Building the Community Throughout all 4 stages, you must incorporate:• Feedback from all stakeholders (full circle)• Adaptation (of your plan, tools, message)• Sustainability (for yourself and community)
  • 16. Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association
  • 17. Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association• Different types of technical options / programs
  • 18. Special aspects of online global There are 3 main considerations for using an online platform with a global community:• Different comfort levels with online interactions among members of association• Different types of technical options / programs• Challenges in different parts of world (bandwith, etc...)
  • 19. Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access
  • 20. Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access• match language needs to platforms that can support it
  • 21. Special aspects of online global To influence each element, you should:• match functionality to the content members want to use/access• match language needs to platforms that can support it• identify goals early on to help prioritize functionality options, adoption metrics, etc.
  • 22. Case Study: TechSoup Global
  • 23. Case Study: NetSquared
  • 24. Case Study: NTEN
  • 25. Case Study: NTEN
  • 26. Our TipsTo help your efforts be most successful, we suggest:• Make it simple• Platform should be accessible (easy to use)• Moderators / empower people• Online-offline attention• Time• Partnerships
  • 27. DiscussionIn your association, are you:• Currently supporting an online community?• What are your struggles?• What are your successes?• What are your questions!
  • 28. Resources• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-commu• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference• http://www.goinginternational.com/american-academy-of-pediatrics-helping-babies-breathe /• http://globalscale.wikispaces.comBooks & Collections:We Are Media: http://wearemedia.orgSocial by Social: http://socialbysocial.com
  • 29. Contact InformationBonnie KoenigPresidentGoing International(773) 233-5755bonnie@goinginternational.comhttp://www.goinginternational.comAmy Sample WardMembership DirectorNTEN: Nonprofit Technology Network415-397-9000amy@nten.org or amy@amysampleward.orghttp://amysampleward.org