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Patient Engagement Utilizing Social Media
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Patient Engagement Utilizing Social Media

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Amy Roberts, Social Media Coordinator, Kansas City Bone & Joint Clinic, A Division of Signature Medical Group of KC …

Amy Roberts, Social Media Coordinator, Kansas City Bone & Joint Clinic, A Division of Signature Medical Group of KC

Hilary Bias, Systems Administrator, Kansas City Bone & Joint Clinic, A Division of Signature Medical Group of KC

Social media works in a medical practice. It is time to move to the Next Generation. Meaningful use Stage 2 brings an increased emphasis on patient engagement. In 2008, our practice started using a Patient Portal with success. Then in June 2012, our practice initiated a Social Media campaign. In this session we will share with you how social media is working for us. It has greatly improved our patient portal utilization, has energized our staff in a fun yet productive way and opened up FUN, FREE marketing for our practice. Come learn ideas for success from bill payment to blogs, pinning to patient history, secure messaging, likes and tweets.

Objectives:
•Learn new ways to get your patients involved and utilizing the patient portal
•Get your staff motivated and excited about the portal
•Utilize social media as a tool to engage with patients and staff

Published in: Health & Medicine, Technology

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    • 1. Hilary BiasAmy Roberts
    • 2. How many are on FacebookKCBoneJointWhat about twitter--#chugchat@KCBoneJointPinterest, Youtube, Instagram, Linkedin,Google+…..Do you use your smart phone?• 100 Million smart phone users• Number will double by 2016(Kick Start Your Patient Engagement Strategy for MU2- Intuit Health)
    • 3. There are more devices connected to theInternet than there are people on the Earth(http://asmithblog.com/social-media-statistics-2012-infograph/)Looking for Health/Medical Information isone of the Top 5 Things People Do MostOnline (Pew Internet Study, December 2011)2.0+ Million Patients Added In 15 Monthsto Intuit Health Patient Portal (Kick Start Your Patient EngagementStrategy for MU2- Intuit Health)
    • 4. Your EHR doesn‟t matter if you don‟t havepatients to see
    • 5. http://cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/Meaningful_Use.html
    • 6. http://cms.gov/Regulations-and-Guidance/Legislation/EHRIncentivePrograms/Meaningful_Use.html
    • 7. The bottom line… patient‟s will need toengage with us too.We need to have patients on our patientportal• How to get there? The goal is to get the patientson the portal Social Sites Blog Website  PortalAND- it‟s working• We have over 18000 patients on our portal
    • 8. Patient Engagement- not an on/off switchStaff and physician engagementHave providers suggest portalChange Patient and staff behavior• No more „we have done it this way for 20 years‟Integrate into workflows• Send test results• Follow up on treatment• Ask staff for ideasIntuit Health_kick-start-your-patient-engagement-strategy-for-mu2_jan2013
    • 9.  40% socialize more online than they doface-to-face Every Minute:• 100,000 tweets are sent• 2 million queries are searched on Google• 48 hours of video are uploaded on YouTube• 684,478 pieces of content are shared onfacebook
    • 10. Do you want to increase your websitetraffic?Do you want more patients?Do you want more people on your portal?Do you want people to look to you forreliable information?Do you want to support a cause?
    • 11. Mixing it up is key- Make it fun too• Educational Content – curated or written by EP• Tagging/RT others• Community Involvement• Promoting events• Fun staff activities• Trivia• Current events• Holidays• Patient Stories
    • 12. • Educational Content –curated or written by EP Use your affiliations, i.e.:AAOS• Tagging/RT others
    • 13. • CommunityInvolvement• Promoting events
    • 14. • Fun staff activities• Trivia to engage How many bones inthe human body?• “Caption This”
    • 15. • Currentevents• Holidays
    • 16. Next step to getting patientsengagedMany good resources forbusiness blogs out thereWord Press
    • 17.  FAQs Curated Content Life changingpatient stories Invite guests Prevention tips Hot topics Staff spotlights Seasonal Technology
    • 18. SocialSites 101
    • 19. 1 out of every7 minutesspent on-lineare onfacebook inthe US
    • 20. Great contentspot ####Better be fast
    • 21. Great placeforeducationalcontent andpatienttestimonials
    • 22. •Can be monthly,quarterly, weekly.•Can be your latest,most successful blogposts•Can be upcomingevents, etc.
    • 23. LinkedinInstagramThe VineWhat‟s next??
    • 24. Staff Buy in- HUGETeam building,increased staff moraleCustomer serviceawarenessSocial Media “GeekSpeak”
    • 25. • Look at what others in your field aredoing• Find a staff member who has interest init• Follow associations, news etc to gathercontent• Talk to physicians about what they aredoing
    • 26. HootsuiteBufferappTweetdeckTools to watch how you are doing• Facebook insights• SocialBro for Twitter• PinPuff for PinterestTools for content• Stumble Upon, Twitter search, Flipboard
    • 27. Social media policy for staffDisclaimerHIPAARespond to all comments, even if it is onlya likeAddress negative commentsNever give medical adviceDoing it yourself or hiring someone
    • 28. Get Patients to „Like‟ youBe creativeOur office has free Wi-fi
    • 29.  Digital Sherpa• http://digitalsherpa.com/ Aubrey Owen Brockton Creative Group• http://brocktoncg.com/ Tim McCoy GE Healthcare blogs http://newsroom.gehealthcare.com/ Hootsuite Blog Word Press Blog Flip Board Stumble upon