Business Anthropology Roundtable: New Voices, New Destinations, New Futures

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Introductory slides from the 2014 Society for Applied Anthropology roundtable session entitled: "Business Anthropology Roundtable: New Voices, New Destinations, New Futures." …

Introductory slides from the 2014 Society for Applied Anthropology roundtable session entitled: "Business Anthropology Roundtable: New Voices, New Destinations, New Futures."

All six of the panelists currently work in business in various roles and industries, from freelancing and start-ups to corporate and agency contexts. Panelists included Jo Aiken, Researcher in Customer Intelligence in the Airline Industry; Alicia Dornadic, Freelance Design Researcher; Jen Cardew Kersey, Manager of Experience Research at Sapient Nitro; Danyel Rios, UX Researcher, Start-up Co-Founder and Independent Consultant; Beth Schill, Research Program Manager at the Partnership for Public Service, and myself, Amy Santee, UX Researcher at Empirical.

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  • 1. ! ! ! ! ! Business Anthropology Roundtable: New Voices, New Destinations, New Futures ! Society for Applied Anthropology Annual Meetings Albuquerque, NM March 22, 2014
  • 2. Business Anthropology Roundtable: New Voices, New Destinations, New Futures Jo Aiken, Researcher in Customer Intelligence, Airline Industry jonieaiken at gmail dot com, @Jo_Aiken Alicia Dornadic, Freelance Design Researcher, Etc. alicia at dornadic dot net, @adorndesign Jen Cardew Kersey, Manager of Experience Research, SapientNitro jencardew at gmail dot com, @JenKersey L. Danyel Rios, UX Researcher, Start-up Co-Founder, Independent Consultant danyel.rios at gmail dot com, @the_danye Amy Santee, UX Researcher, Empirical amylaurensantee at gmail dot com @amysantee Elizabeth Schill, Research Program Manager, Partnership for Public Service ebovair at gmail dot com, @beth_schill Your Panelists
  • 3. Jo Aiken Researcher in Customer Intelligence, Airline Industry Houston, TX Anthropologists bring a unique perspective to ethnography 
 in business and design. Twitter: @jo_aiken Email: jonieaiken at gmail dot com Education: BS Aerospace Engineering, Texas A&M, MA Applied Anthropology, UNT (May ’14) Experience: Engineer at NASA Johnson Space Center (3 years), healthcare industry (3 years) Interesting Factoid: I dance hula, competitively and professionally Career goal: Begin anthropology PhD at University College London in Sept. ’14, continue working in aerospace/aviation as a design anthropologist “
  • 4. Alicia Dornadic Freelance Design Researcher, Etc. San Francisco Bay Area The tighter I hold onto anthropology, the less I can do with it. Twitter & Instagram: @adorndesign Email: alicia at dornadic dot net Education: BA Fine Arts, NYU, MA Applied Anthropology, San Jose State University Experience: Roche Diagnostics (1 year), Allstate Insurance (2 years), freelance (2 years) Interesting Factoid: I get uncomfortable overhearing people’s conversations about art Career goal: To do good work with good people “
  • 5. Jen Cardew Kersey Manager of Experience Research, SapientNitro Los Angeles, CA A career in research is going to require a lot of evangelism of your craft - both within your organization and with clients. Twitter: @JenKersey Email: jencardew at gmail dot com Education: BS Applied Anthropology, USF, MS Applied Anthropology, UNT Experience: Intrepid Consultants (3 years), SapientNitro (3 years) Interesting Factoid: I got my first job as an ethnographer via Twitter in 2008 Career goal: Moving away from being a “researcher” and into a hybrid role of strategist and researcher so that my research findings can become more insightful “
  • 6. L. Danyel Rios UX Researcher & Start-up Co-Founder, Independent Consultant San Francisco Bay Area Anthropologists have an exceptional skill set that provides deep insights about users. Not all who ask for those insights really know what they are getting into. Be prepared to be an advocate for the user and yourself. Twitter: @the_danyel Email: danyel.rios at gmail dot com Education: BA Anthropology, UNT, MS Applied Anthropology, UNT Experience: medical anthropology, addiction, health outreach, mobile and web apps, social media, board game design Interesting Factoid: Used to be a professional makeup artist, has seen every episode of Star Trek: The Next Generation Career goal: Looking forward to seeing where co-founder and anthropologist meet “
  • 7. Amy Santee UX Researcher, Empirical Portland, OR Doing a job isn’t about “doing anthropology” - it’s about solving problems with an anthropological perspective. Twitter: @amysantee Email: amylaurensantee at gmail dot com Education: BA Anthropology, Eckerd College, MA Applied Anthropology, U. Memphis Experience: State Farm Insurance (1.5 years), freelance (9 months), Empirical (8 months) Interesting Factoid: I found out about anthropology through a video game I played when I was 14 Career goal: To continue expanding my anthropology “horizon”, skill set and concept of practice, and gain more experience with research strategy and business development “
  • 8. Elizabeth Schill Research Program Manager, Partnership for Public Service Washington, D.C. The key to practicing anthropology is understanding how to articulate our value in the language of our employers. Twitter: @beth_schill Email: ebovair at gmail dot com Education: Dual BA, Cultural Anthropology & Social Science, U. Michigan, MPhil in International Development Studies, U. Cambridge Experience: Big 4 Consulting Firm, Corporate Executive Board Interesting Factoid: I study Sino-Tibetan relations on the side and sing in a semi-pro choir Career goal: Hone my expertise and eventually go back to academia to pursue studies that combine the worlds of business and academia “