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Rock Out Your Page

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How to design your Facebook page and increase engagement with students online. …

How to design your Facebook page and increase engagement with students online.

Presented at the 2012 ACUHOI Annual Conference


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  • 1. ROCK OUT YOUR PAGEMAKE THE MOST OF YOUR FACEBOOK PRESENCE @AmyLJorgensen
  • 2. http://www.facebook.com/press/info.php?statistics 901+ Million Users FACEBOOK @AmyLJorgensen
  • 3. FACEBOOK @AmyLJorgensen 500+ Million Mobile Users
  • 4. FACEBOOK @AmyLJorgensen 900+ Million Interactions
  • 5. FACEBOOK @AmyLJorgensen 80+ Page & Group Connections per Avg User
  • 6. FACEBOOK @AmyLJorgensen 300+ Million Photo Uploads Daily
  • 7. FACEBOOK @AmyLJorgensen 3.2+ Billion Likes & Comments Daily
  • 8. FACEBOOK @AmyLJorgensen 1 in 13 People on Earth have Facebook
  • 9. FACEBOOK @AmyLJorgensen http://www.facebook.com/press/info.php?statistics 74% growth 18-24 college demographic grew the fastest last year
  • 10. FACEBOOK @AmyLJorgensen 57%Of people talk more online than in real life
  • 11. FACEBOOK @AmyLJorgensen 48%of 18-34 year olds check upon waking up
  • 12. FACEBOOK @AmyLJorgensen 125+ Billion Friend Connections
  • 13. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen 85%Check-in on Friends
  • 14. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen 88%Comment on Content Frequently
  • 15. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen 88%View Photos
  • 16. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen 101min Average Daily Time Spent
  • 17. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen 92%Of Students Use Facebook
  • 18. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen Average # of times checked daily
  • 19. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ Commenting Event Activity Viewing Photos Predicts Campus Involvement Predicts Student Engagement FACEBOOK: STUDENTS @AmyLJorgensen
  • 20. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ FACEBOOK: STUDENTS @AmyLJorgensen + Facebook Time = + Campus Activities
  • 21. Marketing Philosophies • Be dynamic & relevant • Meet customers where they are • Website: Formal Information • Social Media: Customer Engagement (dialogue) Social Media Philosophies • Build the customer into our brand • Be transparent • Build a relationship with the customer THE BEGINNING @AmyLJorgensen
  • 22. Be relevant Be flexible Be dynamic Be timely and accessible Be attractive Build relationships THE BEGINNING @AmyLJorgensen
  • 23. HIGHLIGHTSFACEBOOK.COM/UFHOUSING @AmyLJorgensen Oct09 Jan10 Apr10 Jul10 Oct10 Jan11 Apr11 Jun11 Sep11 Dec11 Mar12 Jun12 7500
  • 24. HIGHLIGHTSFACEBOOK.COM/UFHOUSING @AmyLJorgensen New Likes (March 31, 2011)
  • 25. HIGHLIGHTSFACEBOOK.COM/UFHOUSING @AmyLJorgensen 10 2 DAILY AVERAGE
  • 26. HIGHLIGHTSFACEBOOK.COM/UFHOUSING @AmyLJorgensen Page Views (March 29, 2012)
  • 27. HIGHLIGHTSFACEBOOK.COM/UFHOUSING @AmyLJorgensen Engaged Daily Users (March 29, 2012)
  • 28. HIGHLIGHTSFACEBOOK.COM/UFHOUSING @AmyLJorgensen Engaged Mthly Users (April 2012)
  • 29. HIGHLIGHTS Content Views (April 2012) FACEBOOK.COM/UFHOUSING @AmyLJorgensen
  • 30. BRANDING Look at what works @AmyLJorgensen
  • 31. BRANDING Look at what works @AmyLJorgensen
  • 32. BRANDING @AmyLJorgensen
  • 33. BRANDING Change Picture > Edit Thumbnail > Save 180px X 180px • scaled to 160px X 160px • Visually 32px X 32px @AmyLJorgensen
  • 34. BRANDING 851px X 315px • Less than 100 kilobytes @AmyLJorgensen
  • 35. BRANDING Static IFRAME Tab www.facebook.com/iframehost • Install Page Tab • @ bottom: Install 2nd Tab, 3rd Tab, etc. • Edit Page>Apps>Static IFRAME • Name the Tab • Go back to your page and edit in HTML @AmyLJorgensen
  • 36. ENGAGEMENT @AmyLJorgensen
  • 37. ENGAGEMENT @AmyLJorgensen
  • 38. ENGAGEMENT @AmyLJorgensen
  • 39. AREAS Pages Timeline Activity Log News Feed Photos Video Groups Messages Events Ticker And more.. ENGAGEMENT @AmyLJorgensen
  • 40. ENGAGEMENT Viewing Liking Sharing Commenting Posting Collaboration MOREENGAGEMENT *Variety is key! @AmyLJorgensen
  • 41. • Photos for Marketing Materials • Fun for current students • Increase Future Student Interest • Customer Appreciation Room Design ContestENGAGEMENT @AmyLJorgensen
  • 42. Room Design ContestENGAGEMENT @AmyLJorgensen
  • 43. Room Design ContestENGAGEMENT • Brand Ambassadors •  1565 Likes 3/31/2011 •  Opportunities @AmyLJorgensen
  • 44. NowENGAGEMENT @AmyLJorgensen
  • 45. NowENGAGEMENT @AmyLJorgensen
  • 46. NowENGAGEMENT @AmyLJorgensen
  • 47. NowENGAGEMENT @AmyLJorgensen
  • 48. NowENGAGEMENT @AmyLJorgensen
  • 49. NowENGAGEMENT @AmyLJorgensen
  • 50. NowENGAGEMENT @AmyLJorgensen
  • 51. NowENGAGEMENT @AmyLJorgensen
  • 52. NowENGAGEMENT @AmyLJorgensen
  • 53. NowENGAGEMENT @AmyLJorgensen
  • 54. NowENGAGEMENT @AmyLJorgensen
  • 55. NowENGAGEMENT @AmyLJorgensen
  • 56. NowENGAGEMENT @AmyLJorgensen
  • 57. NowENGAGEMENT @AmyLJorgensen
  • 58. NowENGAGEMENT @AmyLJorgensen
  • 59. MANAGEMENT • Schedule Posts • Insights @AmyLJorgensen
  • 60. ROCK OUT YOUR PAGEMAKE THE MOST OF YOUR FACEBOOK PRESENCE @AmyLJorgensen