Mba612 chapter 1


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Chapter 1 and the Six Thinking Hats!

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Mba612 chapter 1

  1. 1. Introduction to Communication Theory
  2. 2.  Everyday view of communication is the flow of information from one person to another.  Communication: the process by which people interactively create, sustain, and manage meaning.
  3. 3.  Communication competence: balancing effectiveness and appropriateness. ◦ Effectiveness: extent to which you achieve your goals in interaction. ◦ Appropriateness: fulfilling social expectations for a particular situation.  Understanding theory will allow for a proper balance of effectiveness and appropriateness
  4. 4.  Abstract understanding of communication process.  Move beyond describing a single event by providing a means by which all like events can be described.  Defined: systematic summary about the nature of the communication process.  Functions include: ◦ Focusing attention on particular concepts ◦ Clarifying our observations ◦ Predicting communication behavior ◦ Generating personal and social change
  5. 5.  Commonsense theory ◦ Theories-in-use ◦ Created through personal experiences ◦ Are often the basis for our decisions on how to communicate ◦ E.g.: Never date a colleague; it always ends up badly
  6. 6.  Working theory ◦ Generalizations made in particular professions about the best technique for doing something ◦ More systematic than commonsense theory represent agreed-on ways of doing things in professions. ◦ E.g.: Audience analysis should be done prior to presenting a speech.
  7. 7.  Scholarly theory ◦ Has undergone systematic research ◦ Provide more thorough, accurate, and abstract explanations for communication ◦ Typically more complex and difficult to understand ◦ E.g.: The media do not tell us what to think, but what to think about (agenda-setting theory)
  8. 8.  Accuracy ◦ Correctly summarizes the way communication actually works ◦ Look at research studies that use the theory and see whether the research supports the theory or fails to support it.
  9. 9.  Practicality ◦ How well the theory can be used to address real- world communication problems ◦ A theory with more applications is better than a theory without practical uses ◦ Look for how the theory has been used in the research literature as well as a theory’s professional application
  10. 10.  Succinctness ◦ Is the theory formulated as simply as possible? ◦ Compare how much of communication is explained by the theory versus how many concepts are being used to explain it
  11. 11.  Consistency ◦ The most useful theories have internal and external consistency ◦ Internal consistency means that the ideas of the theory are logically built on one another ◦ External consistency refers to the theory’s consistency with other widely accepted behaviors
  12. 12.  Acuity ◦ The ability of a theory to provide insight into an otherwise intricate issue ◦ You need to think, “Wow, I never realized that!”
  13. 13.  Case Study 1: Evaluating Groupthink ◦ How accurate is groupthink? ◦ How practical is groupthink? ◦ Is the theory appropriately succinct? Or is it overly simple or overly complex? ◦ Is groupthink consistent with other theories about group communication? Does it demonstrate internal consistency? ◦ Does groupthink demonstrate acuity?
  14. 14. Edward de Bono
  15. 15.  The six thinking hats allows us to conduct our thinking as a conductor might lead an orchestra. We can call forth what we will.
  16. 16. • Neutral and objective • Concerned with objectives, facts and figures
  17. 17. • Cool… • Organization of thinking
  18. 18. • Cautious and careful • Points out the weaknesses in an idea
  19. 19. • The emotional view
  20. 20. • Creativity • Growth and new ideas
  21. 21. • Optimism • Hope and positive thinking
  22. 22.  lfYs  Describe the “I Have a Dream” speech to a class of MBA students in Estonia.