Facebook Analytics

231
-1

Published on

An overview of all the ways you can see activity on your Facebook business page. Explore more than how many likes you have...look at demographics, engagement levels and who is sharing what!

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
231
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Analytics

  1. 1. Is Facebook Working for Your Business? a quick look at facebook analytics
  2. 2. I just want you to like me!Thinking about using Facebook to promote your business? • Create a page • Add interesting content • Get likes!
  3. 3. Facebook Analytics• Overview – High level overview of all of your FB activity• Likes – Details (amount, demographics, etc.) of the people who liked your page• Reach – Information about the number unique people who reached your page• Engaged Users – Who’s clicked on your post?• Talking About This – Likes, comments, shares, answering a poll…• Virality – % of unique people who created a story from your post
  4. 4. Getting Started• To view Insights, you need 30 likes• Click on the Insights section of your Admin Panel or Settings  View Insights
  5. 5. Overview Summary and direction• Total Likes of activity• Friends of Fans• People Talking About This• Weekly Total Reach
  6. 6. Overview Summary and details• Date and Post title by post• Reach• Engaged Users• People Talking About This• Virality
  7. 7. LikesPicture and text of who liked your page • Gender • Age • Country • City • Language
  8. 8. LikesWhere did your likes come from? • Page • Timeline • FB Recommendations • Friend Referrals • Mobile
  9. 9. Likes1. How will a deeper understanding of the demographics of people who liked your page help your business?2. What can you learn from where your likes come from?
  10. 10. Reach
  11. 11. Reach• Organic – Number of people who saw your post in their news feed, in ticker or on your page• Paid – The number of people who saw an ad or sponsored story that pointed to your page• Viral – The number of people who saw this published by a friendReachThe number of people who have seen your post
  12. 12. Reach1. What does the reach of your posts tell you about your business?2. What posts were shared? Why do you think people shared the information with others?
  13. 13. Engaged Users • Other Clicks • Link Clicks • Stories Generated
  14. 14. Engaged Users• Other Clicks – Number of times something in a post like names, time stamps or number of likes was clicked• Photo Views – Number of times a photo in your post was opened• Stories Generated – Number of likes comments or shares from your post
  15. 15. Talking About This Who created a story from your post? • Like • Comment • Share • Answer to a question • Response to an event
  16. 16. Engaged Users/Talking About This1. What posts engaged my readers?2. How did the engage (liking, sharing, etc.) and why?
  17. 17. Virality Percentage of people who created a story from your post out of the total number ofunique people who have seen it.
  18. 18. Virality1. What posts went viral? Why?2. If a viral post brings someone to my page, what will keep them?
  19. 19. Facebook Analytics Engaged Users Talking About This Reach
  20. 20. Facebook Analytics• Overview – High level overview of all of your FB activity• Likes – Details (amount, demographics, etc.) of the people who liked your page• Reach – Information about the number unique people who reached your page• Engaged Users – Who’s clicked on your post?• Talking About This – Likes, comments, shares, answering a poll…• Virality – % of unique people who created a story from your post
  21. 21. Thank you!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×