Marketing. What works? Writing on people’s wall : pops up in newsfeed Tagging people on Photos : people like to stalk on photos more than walls Mentioning people’s names : also pops up in their friends’ newsfeed Comments + Likes : makes an interactive figure.
Itch Menow was a very encouraging and positive way that helped me set simpler/smaller daily goals for myself I found that I gain the most 'satisfaction' the moment I write my goal, not after I accomplish the goals. didn't expect tofinish my goal I enjoyed thinking of a goal for the day, making concrete a specific purpose for the day Seeing other people's activity with Itch through the day board and on Itch's wall was really helpful because then I knew other people were participating as well. I liked having a goal, and was satisfied when I completed it, and also liked when my accomplishment was acknowledged. This was sort of like making a promise to everyone. If you don't achieve your goal, it feels like you are letting everyone down. I guess this created an additional incentive for me to achieve my daily goals.
Report Level of Positive-Negative Feelings (1:"happy" ~5:"neutral"~10:"stressed out”) Before joining Itch Pilot: 7.0 Before Posting a goal: 7.0 After Posting a goal: 4.67 At the end of the day: 3.33
More Insights Facebook is great way to use social connections Easy marketing: not only on news feed, but being on their photos and wall posts is extremely impactful. Friends’ friends also comment on the people Posts shouldn’t be all same each day or each person The figure will lose its identity and perceived as “machine” Higher response rates. Give constructive feedbacks. Feedback is one of the most important feature in the pilot Depending on how good the feedback or how they felt about the pilot, they will continue using it or discontinue forever.
Surprises People don’t mind populating their wall. Initial recruiting through friends requests. 54 friend requests accepted and only 4 dropped out so far. 9 requested Itch to be friend (out of 49). 20% of the responses were posted voluntarily before triggers, on day 4 and 5.
Limitations People go on facebook at different times “I’m afraid to go on facebook because I don’t want to procrastinate too much” “I go on facebook at night, and by that time, the day was almost over for me to post a goal” Most of the goals tend to be about finishing work Good or bad?
Future Applications Business Projects after projects… help employees appreciate their day and work Health Help patients appreciate their day and provide meaning into everyday life. Old Generation Help them get out of routine.
If you have any questions about the project or inquiries on how to use facebook for your application, Feel free to contact me :D Amy Jang Email: firstname.lastname@example.org Twitter: amyjangcom