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  • Students overwhelmed by pressure to do well on exam, find a job. Not only that, stay socially active.
  • Socialcalm

    1. 1. Itch Me, Now<br />Social Calming Project via Facebook<br />Amy Jang<br />
    2. 2. Targeting Audience<br />Annie is a college student.<br />lives by very busy schedulethroughout the year.<br />constantly stressed out by heavy workload.<br />uses Facebook to procrastinate or to stay social.<br />
    3. 3. Pressures<br />to be social.<br />to do well.<br />to find a job.<br />
    4. 4. Work is inevitable for Annie.<br />
    5. 5. But she can change perspective.<br />“ I need to finish this by tomorrow. ”<br />“ Today I want to work on this. ”<br />
    6. 6. stressful<br />rewarding<br />boring<br />meaningful<br />tiring<br />annoying<br />satisfactory<br />proud<br />
    7. 7. Itch MeNow<br />Persuasive Purpose:<br />To design a social calming intervention that reduces stress by living a day more mindfully. <br />
    8. 8. Approach<br />1) Become Friend<br />2) Itch asks for a goal for the day on friend’s wall<br />3) Itch gives feedback.<br />
    9. 9. iterations, iterations<br />Triggers: wall posts.<br />
    10. 10. A trigger either works or doesn’t. Phrasing can affect the response rate.<br />
    11. 11. Take away:<br /><ul><li>Higher response rates with
    12. 12. “satisfaction” > “goals”
    13. 13. “when will bring you satisfaction?” > “what will…”
    14. 14. “new day”
    15. 15. recognizing their efforts.</li></li></ul><li>Marketing.<br />What works?<br />Writing on people’s wall : pops up in newsfeed<br />Tagging people on Photos : people like to stalk on photos more than walls<br />Mentioning people’s names : also pops up in their friends’ newsfeed<br />Comments + Likes : makes an interactive figure.<br />
    16. 16. Feedbacks.<br />
    17. 17. feedback 1: Comments<br />What works?<br />Encouragement, cheers through “comment”, “Like”<br />Photo tagged comments<br />Other friends’ encouragement on their posts<br />
    18. 18. feedback 2: Progress<br />What works?<br />Calling by name<br />Asking for progress report at night time (! Not bed time)<br />Writing out their posted goal.<br />
    19. 19. feedback 3:Itch’s Daily Goal<br />What works?<br />Something calming: suggestive to the friends <br />Something funny: friends will comment and like it<br />Consistent, non-boring.<br />
    20. 20. Feedback 4: Day Board<br />What works?<br />Tagging friends who didn’t participate<br />Presenting “rewards”<br />Compiling with their profile pictures and posted goals<br />Grouping goals by categories<br />
    21. 21. Response Rate<br />
    22. 22. Number of Friends<br />
    23. 23. Itch Menow was a very encouraging and positive way that helped me set simpler/smaller daily goals for myself<br />I found that I gain the most 'satisfaction' the moment I write my goal, not after I accomplish the goals.<br />didn't expect tofinish my goal<br />I enjoyed thinking of a goal for the day, making concrete a specific purpose for the day<br />Seeing other people's activity with Itch through the day board and on Itch's wall was really helpful because then I knew other people were participating as well.<br /> I liked having a goal, and was satisfied when I completed it, and also liked when my accomplishment was acknowledged.<br />This was sort of like making a promise to everyone. If you don't achieve your goal, it feels like you are letting everyone down. I guess this created an additional incentive for me to achieve my daily goals.<br />
    24. 24. Report<br />Level of Positive-Negative Feelings (1:"happy" ~5:"neutral"~10:"stressed out”)<br />Before joining Itch Pilot: 7.0<br />Before Posting a goal: 7.0<br />After Posting a goal: 4.67 <br />At the end of the day: 3.33<br />
    25. 25. More Insights<br />Facebook is great way to use social connections<br />Easy marketing: not only on news feed, but being on their photos and wall posts is extremely impactful.<br />Friends’ friends also comment on the people <br />Posts shouldn’t be all same each day or each person<br />The figure will lose its identity and perceived as “machine”<br />Higher response rates.<br />Give constructive feedbacks.<br />Feedback is one of the most important feature in the pilot<br />Depending on how good the feedback or how they felt about the pilot, they will continue using it or discontinue forever.<br />
    26. 26. Surprises<br />People don’t mind populating their wall. <br />Initial recruiting through friends requests. 54 friend requests accepted and only 4 dropped out so far. <br />9 requested Itch to be friend (out of 49).<br />20% of the responses were posted voluntarily before triggers, on day 4 and 5.<br />
    27. 27. Limitations<br />People go on facebook at different times<br />“I’m afraid to go on facebook because I don’t want to procrastinate too much”<br />“I go on facebook at night, and by that time, the day was almost over for me to post a goal”<br />Most of the goals tend to be about finishing work<br />Good or bad?<br />
    28. 28. Future Applications<br />Business<br />Projects after projects… help employees appreciate their day and work<br />Health<br />Help patients appreciate their day and provide meaning into everyday life.<br />Old Generation<br />Help them get out of routine.<br />
    29. 29. If you have any questions about the project or inquiries on how to use facebook for your application, Feel free to contact me :D<br />Amy Jang<br />Email:<br />Twitter: amyjangcom<br />