Facebook for
Business Professionals
i
Newslette r
April 2009
,
Leveraging Facebook for Business
Why Communicate with Users on Facebook?
INSIDE THIS ISSUE
Good business involves getting social with your clients and prospects. While
1 marketing certainly plays an important role in demonstrating the value of your
Leveraging Facebook
products and services, communicating with people on a personal level helps
for Business
close deals and increases the likelihood of establishing long-term relationships.
2 Word of Mouth at its Best
With more than 200 million active users, Facebook is the most popular online
3 social network. And with more than half of Facebook’s users out of college and
Creating a Fan Club
users 25 years and older representing the site’s fastest growing demographic,
4 chances are pretty good your clients and prospects are using it also.
Facebook News Feed
5 Many users spend a large percentage of their online time within the Facebook
Why You Need Facebook
interface and rely on it heavily to stay in touch with their friends and
6 organizations. For these users, Facebook has become their inbox of choice.
How We Can Help!
Highly targeted, relevant messaging to these users within the Facebook
DJS Consulting Services
interface will surely yield better response rates than traditional messaging to
their email inbox.
Word of Mouth at its Best
“You don’t have to be Facebook recently opened its social infrastructure to businesses by providing
them with the ability to create dedicated “fan pages” and interact with
great to start, but you
customers on a whole new level. These pages are completely free to set up,
have to start to be great.”
and allow marketers to send updates to their audience or “fans”, post events,
upload photos or videos, and engage their audience with discussion boards.
-Zig Zigler
The audience can interact on these pages with other members by writing
messages on a company’s virtual “wall” or sharing opinions and reviews.
When your fans interact with your Facebook page, the actions they take are
automatically generated into social stories. These stories are published to the
News Feed, which friends may see the next time they log on to Facebook. The
stories link back to your Facebook page, increasing the likelihood that others
will notice and interact with them, which generates more social stories and
drives even more traffic to your page.

Facebook for Business Professionals
Page 2
Creating a Fan Club
Facebook is a great place to gain more awareness about your product or
service. You can create a Fan Page for your business and have Facebook users
become fans of it. Every time a new fan joins your fan club all their friends are
alerted, giving even more exposure.
Start the conversation. When your fans interact with your Facebook Page,
stories linking to your Page can go to their friends via News Feed. As these
friends interact with your Page, News Feed keeps driving word-of-mouth to a
wider circle of friends.
http://www.facebook.com/advertising/?pages
What is a Facebook News Feed?
The News Feed is one of the main components of the customized home page
presented to each Facebook user. It sits in the center column of the page and
serves as the hub of the Facebook experience. The bulk of the messaging users
receive comes into their News Feed, and it is the most conspicuous place for
marketers to message to Facebook users.
An integral part of the News Feed interface is the Mini-Feed, a news stream on
the user's profile page that shows updates about that user. Unlike in the News
Feed, the user can delete events from the Mini-Feed after they appear so that
they are no longer visible to profile visitors.
Why you need Facebook for Business
Have you thought about using Facebook, but don’t have the time? Not sure
how viral marketing works? We can help!
Facebook has had significant implications for business owners, marketers, and
entrepreneurs and is a highly successful online social networking
tool. Active membership has already reached 200 million users, at a rate of
250,000 registrations per day. Analysts predict a membership of 500
million by 2011!
To keep your business current in today's world, you MUST know how to use
the latest conversational marketing techniques and viral technologies by
incorporating Facebook and its array of powerful features into your marketing
strategy.

Page 3
Newsletter Title
How we can help your business grow!
Building a business profile on Facebook is a critical first step in entering the
explosive viral marketing arena.
We can help you build it! Our services include:
• Professional business page with picture and logo
• Description of products and services
• Creating a Facebook badge
• Monthly newsletter
• Assist with joining groups, posting and organizing photos and videos
• Creating events, business fan clubs, and online classes
• Importing your blog
• Synching Twitter and LinkedIn
• PowerPoint to video conversion
• Advertising on Facebook
• The Critical Do's and Don'ts on Facebook
Please contact Dan Spandau or Amy Gioeni to
schedule your complimentary consultation.
DJS Consulting
22011 Palm Grass Drive
Boca Raton, FL 33428
Phone: 561.239.0090
E-mail: dspandau@officerx.biz
agioeni@live.com
Facebook for Business Professionals only $249
Call now and receive $50 off!
Expires 5/31/2009