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Fear and Loathing in Big Data
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Fear and Loathing in Big Data

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Presentation from the 2014 Useful Business Analytics Summit; Boston, MA

Presentation from the 2014 Useful Business Analytics Summit; Boston, MA

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Fear and Loathing in Big Data Fear and Loathing in Big Data Presentation Transcript

  • Fear and Loathing in Big Data! Amy Gaskins! MetLife!
  • Make vendors talk about metrics!
  • Are you turning customers into commodities?!
  • So many disparate data sources!
  • Can get you to the individual consumer!
  • It’s about control.!
  • Don’t overestimate! your horsepower!
  • Where does segmentation end! and discrimination begin?!
  • What do you want to know?!
  • Why do you want to know it?!
  • How are you going to collect it?!
  • What are you going to offer the customer in return?!
  • How transparent should you be?!
  • Protect yourself,! your products,! and your customers!
  • Case study: Disability Insurance!
  • Do what’s right.!