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Fear and Loathing in Big Data
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Fear and Loathing in Big Data

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Presentation from the 2014 Useful Business Analytics Summit; Boston, MA

Presentation from the 2014 Useful Business Analytics Summit; Boston, MA

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  • 1. Fear and Loathing in Big Data! Amy Gaskins! MetLife!
  • 2. Make vendors talk about metrics!
  • 3. Are you turning customers into commodities?!
  • 4. So many disparate data sources!
  • 5. Can get you to the individual consumer!
  • 6. It’s about control.!
  • 7. Don’t overestimate! your horsepower!
  • 8. Where does segmentation end! and discrimination begin?!
  • 9. What do you want to know?!
  • 10. Why do you want to know it?!
  • 11. How are you going to collect it?!
  • 12. What are you going to offer the customer in return?!
  • 13. How transparent should you be?!
  • 14. Protect yourself,! your products,! and your customers!
  • 15. Case study: Disability Insurance!
  • 16. Do what’s right.!