Fear and Loathing in Big Data!
Amy Gaskins!
MetLife!
Make vendors talk
about metrics!
Are you turning customers
into commodities?!
So many
disparate
data
sources!
Can get
you to
the
individual
consumer!
It’s about control.!
Don’t
overestimate!
your
horsepower!
Where does segmentation end!
and discrimination begin?!
What do you want to know?!
Why do
you
want to
know
it?!
How are you going to collect it?!
What are you going to
offer the customer in
return?!
How transparent should you be?!
Protect
yourself,!
your
products,!
and your
customers!
Case
study:
Disability
Insurance!
Do what’s right.!
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
Fear and Loathing in Big Data
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Fear and Loathing in Big Data

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Presentation from the 2014 Useful Business Analytics Summit; Boston, MA

Published in: Data & Analytics, Technology
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Fear and Loathing in Big Data

  1. 1. Fear and Loathing in Big Data! Amy Gaskins! MetLife!
  2. 2. Make vendors talk about metrics!
  3. 3. Are you turning customers into commodities?!
  4. 4. So many disparate data sources!
  5. 5. Can get you to the individual consumer!
  6. 6. It’s about control.!
  7. 7. Don’t overestimate! your horsepower!
  8. 8. Where does segmentation end! and discrimination begin?!
  9. 9. What do you want to know?!
  10. 10. Why do you want to know it?!
  11. 11. How are you going to collect it?!
  12. 12. What are you going to offer the customer in return?!
  13. 13. How transparent should you be?!
  14. 14. Protect yourself,! your products,! and your customers!
  15. 15. Case study: Disability Insurance!
  16. 16. Do what’s right.!

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