Using Comics In The Design Process Upa Boston Cueva


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For years, usability professionals have been using flow diagrams to demonstrate existing and proposed task flows. We have integrated the great thinking from Kevin Cheng and Tom Chi of OK/Cancel into our design process by using the comic strip model to illustrate points of user frustration with existing flows, recommend new approaches, and communicate how the corporation and technology might support the solution. It has proven to be a very engaging communication, combining the persona, their environment, their thoughts, other players, their multi-channel interaction and a high level start to interface design.

Want to start using comics as part of your design process? Amy Cueva, Co-Founder and Chief Experience Officer at Mad*Pow will be conducting a "how to" workshop on how to get going with comics from a strategy, process and tools perspective.

Using Comics In The Design Process Upa Boston Cueva

  1. 1. Prepared by: Amy Cueva – Founder & CXO Mad*Pow 603.436.7177 September 20, 2008 Funny Business - Using Comics in the Design Process WORKSHOP FOR UPA BOSTON
  2. 2. Introduction Hey, I’m Amy. I work at Mad*Pow, an Experience Design Firm. We’re really excited about the results, and I’m here to share some tips with you! We’ve been using comics in the design process to help us communicate… Integrating thinking from the work of McCloud, Cheng, Sadaca, and Hardee.
  3. 3. Introduction First off, How many of you have used comics in the design process? What brings you here today? For those who have, how did it work out? For those who haven’t, what have you heard?
  4. 4. Things we will cover… Introduction to Comics Why use Comics? When to use Comics? How to Introduce Comics Samples of Comics Different Methods An Exercise Q&A
  5. 5. Introduction to Comics Com.ics (kom’iks) n. plural in form, used with a singular verb. 1. Juxtaposed pictorial and other images in deliberate sequence, intended to convey information and/or to produce an aesthetic response in the viewer.
  6. 6. Introduction to Comics “ Comics were used by the ancient Egyptians to communicate history and concepts.
  7. 7. Introduction to Comics Will Eisner says comics are “Sequential Art”
  8. 8. Introduction to Comics Scott McCloud (who wrote great book to the right) says “Comics and cartoons are different. One is an approach to picture making, the other is a medium which employs that approach. “
  9. 9. Introduction to Comics Kevin Cheng calls comics the “Universal Language”.
  10. 10. Introduction to Comics Ikea says comics make good directions.
  11. 11. Introduction to Comics The 9/11 Committee thought comics would be a good way to communicate history.
  12. 12. Introduction to Comics Google says comics are a great way to communicate the features of a new product.
  13. 13. Comics & Experience Design – Some History Kevin Cheng has been presenting and promoting the idea since 2006, and many articles have been written about it. The concept has been tried by many and has gained momentum over the past few years. Google made a big splash communicating how users would experience benefits with their new product.
  14. 14. Why Use Comics in the Design Process? Comics can help people understand: Persona: Emotion, Actions, Response Context: Environment, Conditions, Other Actors Time: Sequence, Process Channels: Print, Online, Phone, In Store Interaction: Dialogue, Flow Screen Design: Core Elements
  15. 15. Why Use Comics in the Design Process? Comics can also help people understand: A concept A strategy A change Problems Opportunities Attitudes Dependencies What really goes on with users
  16. 16. Comics may be a better way to tell a story. Comics can communicate: How your product will compete How it will function How it will coordinate with other sites or systems A current process or experience A brand new process or experience Points of frustration or ideas for improvement A multi-channel experience High level findings from research or testing
  17. 17. When to Use Comics When your presentation matters When you have a great idea When you want feedback on a concept When something very new is being introduced When you want people to fully grasp a problem When you want to facilitate a brainstorm To communicate to a diverse team Prior to or during wireframing During and After research or testing When you want to insert the users voice When you need to get quick and dirty
  18. 18. When to Use Comics Comics can be used as: A Concept Document Task Flows Use Cases Informal Walkthrough Materials Research Findings Usability Test Findings Personas “Day in the Life” Training Documentation Marketing Materials
  19. 19. Samples Comics: Promotion of eLearning Tools
  20. 20. Samples Comics: Promotion of eLearning Tools
  21. 21. Samples Comics for Design: Sedaka
  22. 22. Samples Comics: Kevin Cheng Start determining what will be necessary elements on the screen at each step.
  23. 23. Samples Comics: Kevin Cheng Gather feedback on concepts, with the internal team and with users.
  24. 24. Samples Comics: Mad*Pow for Client
  25. 25. Samples Comics: Mad*Pow for Client
  26. 26. Samples Comics: Mad*Pow for Client
  27. 27. Samples Comics: Mad*Pow for Client
  28. 28. Samples Comics: Martin Hardee
  29. 29. Samples Comics: Google
  30. 30. Samples Comics: Mad*Pow for Aetna
  31. 31. Samples Comics: Mad*Pow for Aetna
  32. 32. Methods for Creating Comics: Free Hand Comics are about expression not perfection. We all can hand draw comics.
  33. 33. Methods for Creating Comics: Free Hand Emotion
  34. 34. Methods for Creating Comics: Free Hand Position and Motion
  35. 35. Methods for Creating Comics: Free Hand Setting & Props
  36. 36. Methods for Creating Comics: Free Hand Speaking and Thought Bubbles
  37. 37. Methods for Creating Comics: Free Hand
  38. 38. Methods for Creating Comics: Free Hand Pencil Ink Digital
  39. 39. An Exercise Describe yourself: Draw you as a stick figure experiencing an emotion. Place yourself in a setting and give yourself a speaking or thought bubble. Place in other people and props if you want. Start in pencil, and then ink it in.
  40. 40. Methods for Creating Comics: Image Libraries Courtesy of Martin Hardee & Sun
  41. 41. Methods for Creating Comics: Photos I’m pretty psyched about my new hairdo. Amy, Must you take my picture??
  42. 42. Methods for Creating Comics: Photo & Trace
  43. 43. Methods for Creating Comics: Scanned in Drawings
  44. 44. Methods for Creating Comics: Powerpoint <ul><li>Considerations: </li></ul><ul><li>Point 1 </li></ul>Text. <ul><li>Considerations: </li></ul><ul><li>Point 1 </li></ul><ul><li>Considerations: </li></ul><ul><li>Point 1 </li></ul>Text. Text. Text.
  45. 45. Methods for Creating Comics: Visio
  46. 46. Methods for Creating Comics: Comic Book Creator $49.95 Easy to Use Fairly Flexible
  47. 47. Methods for Creating Comics: BitStrip Free with Registration Many characters and props to work with. Hard to Use
  48. 48. Using Comics Comics can illustrate: Persona, Context, Environment, Behavior, Emotion, Time, Reaction, Thoughts, Words, Actions, Flow, Interaction, Screen Design, Multiple Channels, Other Actors, Technology Support, Operational Dependencies, Strategy, Governance, Design Considerations.
  49. 49. Process for Creating Comics Who is the audience? What is the objective of the communication? What is the essence of the idea? Which personas will be involved? What flows will be illustrated? What is the high level flow or script? Are there any considerations we will point out? What medium will you use to illustrate? How will the comics be presented?
  50. 50. An Exercise Pick one of the following to illustrate: You work at Comcast, and they have decided to integrate live community alongside TV viewing. How will this idea be pitched to Sr. Management to win budget? You work at Comcast and you want to get user feedback on a remote DVR controller concept. You work at Aetna and have just done testing on the tool that’s used to find doctors. You want to communicate where users struggled.
  51. 51. An Exercise Groups of 3 or 4 Pick a situation Answer the Process Questions on the Previous Slide, Brainstorm, and Make Decisions Make your Comic: Use Pencils, Paper, Erase, and Ink/Crayons if you like. 6-12 Frames Share the Findings
  52. 52. An Exercise Tell us your story What was your approach? What was easy? What was difficult? What might you do differently next time?
  53. 53. Questions? Comments? ? ? ?
  54. 54. Resources <ul><li>Kevin Cheng’s Site </li></ul><ul><li>Bitstream </li></ul><ul><li>Comic Creator </li></ul><ul><li>Out of the Box Comics Library, Courtesy of Martin Hardee and Sun Microsystems </li></ul><ul><li>Comic Fonts </li></ul>