I liked the both the song and video, Frontin’ by Pharrell Williams. I googled who the director was, and it came up with Paul Hunter. I liked the look of the type of artists he has worked with. Why I chose Paul Hunter
I liked how there was a mixture of a storyline and a performance. I also liked the part in the video where Pharrell is taking photos, and the video changes to the still of the photo just taken. I liked how the video is a mixture of bright colours, so it’s not dull and boring. Why I chose Paul Hunter
As his debut single as a solo artist in 2003, the video shows a lot of close ups on his face. This is linked to the Andrew Goodwin theory of the record label's need for close up shots. …
… There is also shots showing the words 'Neptunes presents Clones' which is a reference to the album the song is from. This is linked to Andrew Goodwin's theory also, as the 6th point is Intertextual reference; in this case, it is their own album. . I also noticed that he is wearing a NERD belt which is an intertextual reference to his band.
There is another Intertextual reference of the clothing line that Pharrell is part of: Billionaire Boys Club. This is shown through the black top he is wearing in one scene and also on the shelves at the beginning of the video. I also noticed that he is wearing a NERD belt which is an intertextual reference to his band.
History of Paul Hunter Paul Hunter is a music video director known for his high-budget, visually distinctive videos for popular music singles. He has directed over 100 music videos, many television advertisements and was nominated for an Emmy for Nike's Freestyle commercial. Hunter has worked with musical artists including Snoop Dogg, Aaliyah, Jennifer Lopez, Lenny Kravitz, Christina Aguilera, Eminem, Ashanti, Marilyn Manson, Mariah Carey, Will Smith, TLC, Nicole Scherzinger, Britney Spears, Michael Jackson and Janet Jackson.
Some of his first work.. Keith Sweat featuring Kut Klose – Twisted
Storyline – movie like
Scene of singer with girls (Kut Klose) dancing (all dressed in white)
Normal cuts, however some slow fade transitions
Limited to only two ‘scenes’ – storyline and singing scene.
Vybe - Take It To The Front
Use of only a few scenes
Dancing in front of block colour backgrounds
Continued.. Keith Sweat featuring Athena Cage – Nobody
Singing dancing scene in front of car and in car
Scenes of woman walking – Notion of looking at her body..
Shots of girl singing
Has a look of a classic film.
There doesn’t seem to be a clear theme within his work. It seems as though he is experimenting with different looks. All three videos are quite sophisticated though – rather than be wacky and outrageous.
He has worked with a mixture of music genres including artists like Marylin Manson (rock), Eminem (rap), Christina Aguilera (pop/r’n’b) and Jay Z (hip-hop). However, the majority of artists have ‘urban’ sounds – r’n’b, hip-hop and rap artists. Music Genre?
It seems as though this video also has a storyline. The video contains what seems to be a typical day, from waking up, going to school, going out clubbing afterwards, and the journey home. Similar to his very early work, it has a scene in the middle which includes dancing. J-lo – Feeling so good (1999)
Slightly more recent… Snoop Dogg ft. Pharrell - Drop It Like It's Hot (2004) Urban feel Black and white effect Bling and gem dice ‘Drop it like it’s hot’ in graffiti Dancing scenes – some matches lyrics Sleeker feel than the older videos Visuals matching the lyrics – ‘Million Dollar Boat’ – Pharrell next to a boat Plain white background/room for most scenes
Pharrell promoting his band with a diamond belt, and promoting his clothing line by wearing a Billionaire Boys Club T-shirt
Most recent video… Nicole Scherzinger ft. 50 Cent - Right There (2011) Good quality film – probably because of the progress of technology but it almost looks like a film in the way it has been shot ‘Sexy’ dancing & Nicole is wearing skimpy outfits to show off her body Effects used – made it look like the pavement was moving as though a travelator would (I particularly liked this because it gave the video that little bit extra, and it was visually entertaining for the eye) Has an urban feel (especially the alleyway scene) as it’s mainly outside, with buildings as the background Visuals link with the music – dancing is in time to the beat