How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology...
What Technology Can Do For You Basic Functionalities
What You Can Take Home Add One + Share One
Information Management Aggregation, Organization and Sharing of Information
<ul><li>www.slideshare.net : Shares presentations and protects IP </li></ul><ul><li>www.dropulous.com : Easy peasy file sh...
<ul><li>www.evernote.com : Online scrapbook / notebook </li></ul><ul><li>www.google.com/documents : file share, MS office ...
<ul><li>www.delicious.com : Replaces favorites or bookmarks </li></ul><ul><ul><li>www.delicious.com/scorephila </li></ul><...
Secret Weapon: Delicious.Com <ul><li>Click “join” in the top right or sign in with a yahoo ID </li></ul><ul><li>Enter your...
Secret Weapon: Gist Your Client
Operational Efficiency Do it bigger, better, faster, more
<ul><li>www.google.com/voice : virtual number with automatic call handling </li></ul><ul><li>www.freeconferencecall.com : ...
<ul><li>www.basecampbusiness.com:  Event aggregation and management </li></ul><ul><li>www.google.com/calendar: Set up a ca...
<ul><li>Good way to “listen” and “watch”  </li></ul><ul><li>Allows you to pull small summaries from places on the web and ...
<ul><li>Login at  www.igoogle.com   </li></ul><ul><li>(with an existing google account or make a new one) </li></ul><ul><l...
Customer Service and Support Reach your client where they are
<ul><li>www.olark.com : customer service chat </li></ul><ul><li>www.launchups.com : 10 minute video assistance </li></ul><...
Web Marketing Help them find you
It’s not just about sending email Three Tools to Successful Conversion EBlasts Social Media Website
Underused Weapon: E-Blasts FAIL Point
Eblasts: Best Practices This sounds suspiciously like business planning… List Building If an email address + full name was...
Web Marketing Eblasts: Your Chapter Takeaway Like a retail store – it’s all about eyeballs
Web Conversion: Your Chapter Takeaway Use your homepage to communicate your mission
How many clicks does it take? Your Web Site Social Media Site World Wide Web $$$$$$$$$$
How Convertible are You? What is your product or service? How many steps for me to purchase/book? Is it clear how I schedu...
Get on Top! Sam’s Pizza pays $300/mo to appear in rotating ad on page 2 Sam’s Pizza appears 15th down on page 153 of searc...
Secret Weapon: Twitter <ul><li>Twitter is like passing notes in class - quick snippets of good information that get passed...
<ul><li>Facebook is about relationship building – people feel like they are your –friend </li></ul><ul><li>Dialogue, Insid...
Secret Weapon: LinkedIn <ul><li>Organize your contacts and let THEM keep info up to date - accessible anywhere </li></ul><...
How To: LinkedIn.Com <ul><li>Go to  www.linkedin.com  and click Join </li></ul><ul><li>Enter First, Last and Email, Passwo...
Stack of Business Cards, NAH!
Blogs ARE Content <ul><li>HR consultant who was having a hard time driving his resume building service.  </li></ul><ul><li...
Cross Promotion Tweets automatically become your status Posts automatically appear on your profile Posts are automatically...
Social Media Best Practices Earn Your Way Into the Network Ask Everyone to Be Friends Especially the cool, rich and influe...
Social Media: Your Chapter Takeaway But I DO want to be your FRIEND! 100 New Friends/Month
Training and Communication Tools .
<ul><li>www.weebly.com : free websites </li></ul><ul><li>www.tumblr.com : free blog or directory </li></ul><ul><li>www.xtr...
Case Study SCORE Philadelphia
Technology Map of SCORE Philadelphia Click to headline Click to add subhead
Questions? .
How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology...
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SCORE Peer Learning: Increasing your services with Technology

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This presentation was created by www.amylarrimore.com of the www.empirebuilders.biz for www.score.org. It discusses increasing your services using technology to improve efficiency, marketing, customer service and more.

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  • Do it at work, at home, on all your computers Scan old emails for good links (+++!) The better the links, the more of a resource you can be
  • If you have a custom email (me@amylarrimore.com), you should get a gmail account because you can pull your custom email through into gmail and you don’t need to use another client
  • Your website can be an actual website or your facebook forum or your blog or even your twitter page. Many of these can serve the purpose of a website so long as a user can easily become a customer when they arrive there. Having your own website is invaluable so if you can stretch it into your marketing budget, web designers are a dime a dozen on craigslist nowawdays….
  • You may cater to the walkin customer – but don’t snub the one that wants the convenience of purchasing in their living room! Would you deliver for the customer standing in front of you? Why wouldn’t you do the same for the web transaction?
  • Social media sites rank at the TOP of search engines. Getting LinkedIn, Twittered, Facebooked helps people find your business in the search engines. Sam’s Pizza website would rank on page 53. Sam’s Pizza Listing on Yelp hits page 1, #3 (with a link to the actual website)
  • Stop thinking about social media in terms of age. It’s maverick and John McCain was far from young.
  • I helped him build out the most basic of basics in blogger. (So basic, it’s a bit embarrassing now)
  • SCORE Peer Learning: Increasing your services with Technology

    1. 1. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology
    2. 2. What Technology Can Do For You Basic Functionalities
    3. 3. What You Can Take Home Add One + Share One
    4. 4. Information Management Aggregation, Organization and Sharing of Information
    5. 5. <ul><li>www.slideshare.net : Shares presentations and protects IP </li></ul><ul><li>www.dropulous.com : Easy peasy file share </li></ul><ul><li>www.payloadz.com : Sell downloads </li></ul><ul><li>www.lulu.com : Sell self published books and CDs </li></ul>Information Management Document Management Training, Static Files, Forms, Worksheets
    6. 6. <ul><li>www.evernote.com : Online scrapbook / notebook </li></ul><ul><li>www.google.com/documents : file share, MS office replacement, collaboration </li></ul><ul><li>www.scriblink.com : online whiteboard </li></ul><ul><li>www.mindmeister.com : mind mapping </li></ul>Information Management Online Collaboration Workspaces, Revision, Wiki and Fileshare
    7. 7. <ul><li>www.delicious.com : Replaces favorites or bookmarks </li></ul><ul><ul><li>www.delicious.com/scorephila </li></ul></ul><ul><ul><li>www.delicious.com/scorephila/twitter </li></ul></ul><ul><li>www.stumbleupon.com : Find good stuff to share </li></ul>Information Management Organizing Links
    8. 8. Secret Weapon: Delicious.Com <ul><li>Click “join” in the top right or sign in with a yahoo ID </li></ul><ul><li>Enter your username (this will make your site www.delicious.com/username ) </li></ul><ul><li>Import bookmarks/favorites from your browser </li></ul><ul><li>Go through and review them one by one </li></ul><ul><ul><li>Add summaries and tags </li></ul></ul><ul><ul><li>Decide public or private </li></ul></ul><ul><li>Add the bookmarklet to your browser bar so you can build more </li></ul>
    9. 9. Secret Weapon: Gist Your Client
    10. 10. Operational Efficiency Do it bigger, better, faster, more
    11. 11. <ul><li>www.google.com/voice : virtual number with automatic call handling </li></ul><ul><li>www.freeconferencecall.com : well, free conference calls, free voicebox (one way conference calls), simple blast calls </li></ul>Operational Efficiency Manage Incoming and Outgoing Calls
    12. 12. <ul><li>www.basecampbusiness.com: Event aggregation and management </li></ul><ul><li>www.google.com/calendar: Set up a calendar on your website to show free and busy time </li></ul><ul><li>www.bookfresh.com : allow people to book specific services with specific volunteers </li></ul>Operational Efficiency Automate Scheduling
    13. 13. <ul><li>Good way to “listen” and “watch” </li></ul><ul><li>Allows you to pull small summaries from places on the web and look at everything in one window </li></ul><ul><li>Increases your productivity because you aren’t searching around for things or visiting multiple sites </li></ul><ul><li>Design your social media to be widget compatible because many people read your content this way </li></ul>Operational Efficiency Use RSS Feeds
    14. 14. <ul><li>Login at www.igoogle.com </li></ul><ul><li>(with an existing google account or make a new one) </li></ul><ul><li>Click –Add stuff- (top right corner) </li></ul><ul><li>Search and add all the social media sites (facebook, twitter, linkedin, etc) </li></ul><ul><li>Then, </li></ul><ul><li>As you surf the web, add blogs and good stuff to your homepage by clicking the RSS button: </li></ul><ul><li>Click -Add to Google Homepage- </li></ul>Secret Weapon: Use a Feed
    15. 15. Customer Service and Support Reach your client where they are
    16. 16. <ul><li>www.olark.com : customer service chat </li></ul><ul><li>www.launchups.com : 10 minute video assistance </li></ul><ul><li>www.zendesk.com : helpdesk support tickets </li></ul>Customer Service Tools
    17. 17. Web Marketing Help them find you
    18. 18. It’s not just about sending email Three Tools to Successful Conversion EBlasts Social Media Website
    19. 19. Underused Weapon: E-Blasts FAIL Point
    20. 20. Eblasts: Best Practices This sounds suspiciously like business planning… List Building If an email address + full name was a dollar, would you collect them? Content So, why do I care? Consistency Once per x segment. Period. End of Story. Clickthrough I need a link to click. I don’t need a number to call. Mobile Compatible Embedded pdfs, flash, some jpgs look like blank emails A/B Testing For compelling statement and mission Social Media Integration and View on Web I’ll share it if you make it easy Good Gimmicks Work Free Business Plan Review or Free Evaluation of How Much Money You Should Be Making – Sign up Here.
    21. 21. Web Marketing Eblasts: Your Chapter Takeaway Like a retail store – it’s all about eyeballs
    22. 22. Web Conversion: Your Chapter Takeaway Use your homepage to communicate your mission
    23. 23. How many clicks does it take? Your Web Site Social Media Site World Wide Web $$$$$$$$$$
    24. 24. How Convertible are You? What is your product or service? How many steps for me to purchase/book? Is it clear how I schedule an appointment, join a workshop? Can I fan, follow or receive updates from you?
    25. 25. Get on Top! Sam’s Pizza pays $300/mo to appear in rotating ad on page 2 Sam’s Pizza appears 15th down on page 153 of search results @SamsPizza, an active Twitter acct appears #3 on the first page. Google Search: Sam’s Pizza “ NATURAL” Google figures out how relevant you are and ranks you accordingly “ PAID” You pay Google to appear closer to the top “ AFFILIATED” Use Social Media with consistent keywords, appear on page one.
    26. 26. Secret Weapon: Twitter <ul><li>Twitter is like passing notes in class - quick snippets of good information that get passed around </li></ul><ul><li>You only get 140 characters to say what you have to say so it makes you succinct </li></ul><ul><li>The majority of twitter users are entrepreneurs, consultants, freelancers, artists. It’s the –maverick- community. </li></ul><ul><li>If you stay with it, you can generate considerable buzz by contributing to the community </li></ul>
    27. 27. <ul><li>Facebook is about relationship building – people feel like they are your –friend </li></ul><ul><li>Dialogue, Inside Info and Incentives work well to build up fan base </li></ul><ul><li>Keep fans by making a place to visit often, hang out and talk about common interests </li></ul><ul><li>Challenge: being fan worthy – have a forum, a roundtable, a place where fans want to interact – why join your clubhouse? </li></ul>Secret Weapon: Facebook
    28. 28. Secret Weapon: LinkedIn <ul><li>Organize your contacts and let THEM keep info up to date - accessible anywhere </li></ul><ul><li>Recommend great people and ask for recommendations from your clients </li></ul><ul><li>Get listed and noticed as an industry leader </li></ul><ul><li>Generate leads, find partners, help out, find suppliers </li></ul><ul><li>Think of it as an online rolodex - create a map of suppliers, customers, friends, associates, etc. </li></ul>
    29. 29. How To: LinkedIn.Com <ul><li>Go to www.linkedin.com and click Join </li></ul><ul><li>Enter First, Last and Email, Password, follow the prompts to build out a profile (keywords) </li></ul><ul><li>Tone: Webby, not Resume-y – Look Human! </li></ul><ul><li>Video, Pictures, Personal Interests Encouraged. </li></ul><ul><li>Connect your other social networks for status updates and to aggregate your contacts </li></ul><ul><li>Join groups associated with your industry, your volunteer organizations and industries you can offer valuable content. </li></ul><ul><li>Get 100% Completion to Rank – includes 3 recommendations (peer, superior, client) </li></ul>
    30. 30. Stack of Business Cards, NAH!
    31. 31. Blogs ARE Content <ul><li>HR consultant who was having a hard time driving his resume building service. </li></ul><ul><li>He put his encyclopedia of job information knowledge into a blog </li></ul><ul><li>Phila Magazine picked it up and featured him (BUZZ) </li></ul><ul><li>His followers increased tremendously and it converted into many phone calls/appointments. </li></ul>
    32. 32. Cross Promotion Tweets automatically become your status Posts automatically appear on your profile Posts are automatically tweeted, tweets post to the blog page These sites create their own tab on your profile page Embed content onto your blog
    33. 33. Social Media Best Practices Earn Your Way Into the Network Ask Everyone to Be Friends Especially the cool, rich and influential people Content So, why do I care? Consistency Once per x segment. Period. End of Story. Cross Promotion Social Media Site -> Website Your Digital/Print Media -> Social Media Automatic Posts Constant Contact links to Twitter, Twitter links to facebook and linkedin, Your Blog links to them all Don’t Just Talk About Yourself Comment on other’s posts and stories – add good conversation and share.
    34. 34. Social Media: Your Chapter Takeaway But I DO want to be your FRIEND! 100 New Friends/Month
    35. 35. Training and Communication Tools .
    36. 36. <ul><li>www.weebly.com : free websites </li></ul><ul><li>www.tumblr.com : free blog or directory </li></ul><ul><li>www.xtranormal.com : fun weird video creation </li></ul><ul><li>www.slideshare.net : slidesharing </li></ul><ul><li>www.delicious.com : linksharing </li></ul>Training and Communication Tools
    37. 37. Case Study SCORE Philadelphia
    38. 38. Technology Map of SCORE Philadelphia Click to headline Click to add subhead
    39. 39. Questions? .
    40. 40. How to Maximize Chapter Services with Technology By: Amy Larrimore, District 303 Vice President Information and Technology and Philadelphia Chapter Vice Chair Technology Next Step Resources: www.amylarrimore.com www.delicious.com/amyloogurl https://dropulous.com/3335756995 [email_address] *all content presented is the property of Amy Larrimore and may not be used without explicit written permission

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