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Amritha's Warmgun Talk: Uber + Spotify (12/4/14)
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Amritha's Warmgun Talk: Uber + Spotify (12/4/14)

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Amritha Prasad and her team at Uber have transformed the boring, tedious task of getting from point A to point B—an accomplishment that would satisfy most people. But to Amritha, the journey’s just …

Amritha Prasad and her team at Uber have transformed the boring, tedious task of getting from point A to point B—an accomplishment that would satisfy most people. But to Amritha, the journey’s just begun. She’s committed to continually raising the bar for what drivers and passengers expect from an Uber experience.

Research is the key to understanding what will delight users. But if your team’s working under tight, hard deadlines, you’re going to have to cut some corners. How can you strategically build your MVP so you can learn the most about your users? When and how often should you test? Are crucial features falling through the cracks?

Come along for the ride as Amritha shares her insights on early concept testing, prioritizing features, and the dangers of making assumptions about your users. Learn why you don’t have to nail it on the first try, and why any feedback is good feedback when you’re moving fast.

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Transcript

  • 1. Building Magical Experiences Through Smart Iteration Amritha Prasad // @amrithap
  • 2. HI, I’M AMRITHA
  • 3. Carnegie Mellon University
  • 4. Lover of Bollywood
  • 5. Fan of Aziz Ansari
  • 6. Currently at Uber
  • 7. Quality is a bar, and we’re challenged to constantly raise it.
  • 8. Riders, Drivers & More
  • 9. Uber + Spotify
  • 10. THE STORY
  • 11. An Epic Saga
  • 12. Your Ride. Your Music.
  • 13. With Some Villains
  • 14. A hard deadline & tight timeline
  • 15. We have no idea how people will want to listen to music inside of Ubers
  • 16. Overcoming the obstacles
  • 17. 1 Forming Design Principles ! 2 Anticipating the Gaps
  • 18. FORMING DESIGN PRINCIPLES
  • 19. What is the most lightweight thing to build that will delight users?
  • 20. Everyone had their own assumptions and ideas
  • 21. We create design principles
  • 22. “A list of guiding phrases that help the team make important decisions.” -Jared Spool, “Creating Great Design Principles: 6 Counter-Intuitive Tests”
  • 23. Most importantly they stem from research
  • 24. Any user research is absolutely better than none
  • 25. Brainstorm Features
  • 26. Lightweight wireframes
  • 27. Testing Things Out
  • 28. Give access to music the way that users are used to
  • 29. Provide control over what plays at a song-level
  • 30. It’s not always about what just YOU want to listen to
  • 31. On the driver side, it’s a choice
  • 32. ANTICIPATING THE GAPS
  • 33. Thinking that the product will turn out exactly how you designed it is naive
  • 34. A designer ACTUALLY has to be a ninja and anticipate danger before it hits
  • 35. Prioritization Photo Credit: jamiearnold.com
  • 36. Adapting
  • 37. Test it like it’s hot
  • 38. Prioritize Adapt Test Learn
  • 39. THE RIDE GOES ON
  • 40. Uber + Spotify
  • 41. Together at last
  • 42. 1 Forming Design Principles ! 2 Anticipating the Gaps
  • 43. This is just the beginning, the product is in its infancy
  • 44. Staying on top of social media is a great way to get early feedback
  • 45. I’m excited to learn & iterate.
  • 46. Thank you

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