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    • Industry Profile Medical TourismMedical tourism (also called medical travel, health tourism or global healthcare) is a terminitially coined by travel agencies and the mass media to describe the rapidly-growing practice oftravelling across international borders to obtain health care. It also refers pejoratively to the practiceof healthcare providers travelling internationally to deliver healthcare.Services typically sought by travelers include elective procedures as Ill as complex specializedsurgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmeticsurgeries. Individuals with rare genetic disorders may travel to another country where treatment ofthese conditions is better understood. However, virtually every type of health care, includingpsychiatry, alternative treatments, convalescent care and even burial services are available.Broadly speaking, Medical Tourism has now become a common form of vacationing covering abroad range of medical services. It is a combination of leisure, fun and recreation along withhealthcare and Illness. India offers a health holiday, leaving behind your tensions and coming into arelaxing environment close to nature. At the same time you are able to receive an orientation thatwill help you to improve your life in terms of your health and Ill being. It is like rejuvenation andcleanup process at all levels-physical, psychological and expressive.HistoryThe first recorded instance of medical tourism dates back thousands of years towhen Greek pilgrims traveled from all over the Mediterranean to the small territory in the SaronicGulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauriabecame the original travel destination for medical tourism.Spa towns and sanitariums may be considered an early form of medical tourism. In eighteenthcentury England, for example, patients visited spas because they Ire places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders andbronchitis.Medical Tourism in IndiaMedical tourism is a growing sector in India. India‟s medical tourism sector is expected toexperience an annual growth rate of 30%, making it a $2 billion industry by 2015. As medicaltreatment costs in the developed world balloon - with the United States leading the way - more andmore westerners are finding the prospect of international travel for medical care increasinglyappealing. An estimated profit 150,000 rupees by these travel to India for low-priced healthcareprocedures every year. 1
    • Today India is one of the country which is being upgraded with the medical treatment such as Yogaand Ayurveda along with other surgeries. However, a nice blend of top class medical expertise atattractive prices is helping a rise in the number of Indian corporate hospitals attracting foreignpatients from all over the world.In comparison with Thailand, Singapore and other Asian countries which have advanced medicalamenities and built in medical tourism options along with good hospitals, salubrious climate andvisitor destination, the quickly growing Indian corporate hospital sector has to still go a long way.But, things are changing radically in favor of India, particularly in view of the high eminenceexpertise of medical professionals, backed by the fast improving tools and nursing amenities, andabove all, the cost-effectiveness of the pack up. Why are people doing it?Three Primary Reasons to Travel for Medical Care:There are many reasons to travel abroad for medical care. The three primary reasons are cost,quality of care, and availability of care.Medical care costs in the United States are astronomical. The costs create a heavy burden for thoseof us with health insurance, but they can bankrupt a person without. A 2008 Census Bureau reportshould that 15% of Americans had no health insurance coverage at all. 45 percent of Americanshave no dental coverage.Cost SavingsShopping in a global market for medical providers can produce significant savings. In some cases,the costs can be as little as 10% of what you would pay in the U.S. Here are some examples:Hip Replacement: US: $45,000 – 92,000 – In India = $9,000Gastric Bypass Surgery: US: $32,000 – In Costa Rica = $12,000Dental bridge in the US about $2,500 – In Mexico = $250.Quality of CareYou might think that you have to compromise quality of care for these cost savings. Of course, youneed to do your research on your provider. But, in fact this is something I should probably be doingfor our providers here at home as Ill.There are international bodies such as JCI, patients beyond borders, and ISO that providecertification of medical facilities and providers. The American Medical Association has alsorecently release guidelines for use of medical tourism 2
    • Often I find that medical facilities catering to the medical tourism trade take great care to achievethe highest levels of quality. I read account after account of people who Ire more than satisfied withtheir level of service. Reputation is everything to a clinic trying to attract foreigners for medicalprocedures. The top facilities are Ill aware of this.Availability of CareA third incentive for medical tourism is available care. I read a firsthand account from aParkinson‟s patient who was nearly wheel chair bound. He had watched his father die a slow andpainful death in a wheelchair from the same disease.After some research he found a clinic in Mexico providing Stem Cell therapy. After only three Ieksof treatment, he was walking upright and without a cane again. This same therapy was not availablein the US.Medical Tourism is becoming a surprisingly popular alternative to local medicine. The extremelyhigh cost of modern medicine has brought an economy of scale to the industry. With procedurescosting hundreds of thousands of dollars in the U.S., the cost and burden of travel can easily beoffset for many situations.Global leaders in the industry have taken notice and built world-class facilities with world-classdoctors to take advantage of the market, bringing back a sense of customer service to medicine withit. The ability to shop this global market allows consumers to make personal choices about thetreatments that are best for them and fit their needs.Medical Tourism is never going to replace our local family practice doctor doing regular exams, orthe care of our nearby emergency room. But for high cost, non-emergent treatments, medicaltourism is one more way that our world is getting a little bit smaller. 3
    • Why Medical Tourism..?Fig.1 show the importance of medical tourism Fig.1 4
    • Barriers in the medical tourism industry:Fig.2 shows barriers in the medical tourism industry Scope of Medical Tourism in India: India is a good location to receive medical treatments and considered a leader in promoting medical tourism. Since the government is actively participating in the expansion of this industry, there is much investment in the facilities and resources needed for medical tourists. Including the production of an estimated 20, 000 - 30,000 doctors and nurses each year. At an approximate growth of 30% each year, studies conducted by government and private sectors in India estimate that medical tourism could bring between $1 billion and $2 billion US into India by 2012. With all this investment, as well as the growing nature of this competitive market, patients from western countries are usually offered high quality service packages at a fraction of the treatment cost in the home country. These packages often include: flight transfers hotels treatment post-operative vacation 5
    • Objective of the studyPurposeThis project was done under four heads Business Development- I have Identifying new business opportunities for Building network & Business Associates for generating leads (foreign patients). New Age Media- I have been responsible for engaging the community via a number of new media tools and platforms, enhancing the BMTPL(Bonanza Medical Tourism Pvt. Ltd. ) brand and growing awareness of the people. Selling of Health Card- As a Health card sales representative, I was responsible for selling health care services to business and Individuals. My job was to demonstrate to the client that my product is convenient, more effective or more economical than its rivals. Marketing Research- Get Filled questionnaires for getting feedback & overview from the foreigners to check whether they are interested in taking medical treatment in India or not.Limitations The main limitation which I came across during my internship in business development is as I do not belong to Jaipur, so it is very difficult for me in making contact & getting business lead. In New Age Media the main limitation which I came across while posting of blogs & content development on social websites is as I am using the secondary data for posting building content. So it creates problem due to less content. In Selling of health card the main problem is as I don‟t have the comparative study of diagnostic center of the prices prevailing in the market. In marketing research I don‟t able to get enough number of foreigners as may-July is the off season, for proper marketing research BMTPL should go during the peak season(after summer season).Scope 6
    • This report does not focus only on BMTPL the reference can be referred by other medical tourism also. Even the entire industry can used this information other than Bonanza Building network Business Associates for generating leads (foreign patients) Updating the Associates with new development and communicating them with new policies . Research MethodologyResearch Design- Both Descriptive and exploratoryDescriptive research is used to conduct the analysis in business development and new age mediaproject. Market research project is based on exploratory researchSample size- Business development- 50 New age media-  blogs-110  Social sites-75  Listing-50 Research instrument- Questionnaire Secondary data 7
    • Company profile About Bonanza GroupA financial powerhouse! That‟s what Bonanza is known for. Established in the year 1994,Bonanza developed into one of the largest financial services and broking house in India within ashort span of time. Today, Bonanza is the fastest growing financial service with 5 mega groupcompanies under it. With diligent effort, acknowledged industry leadership and experience,Bonanza has spread its trustworthy tentacles all over the country with pan-India presence acrossmore than 1611 outlets spread across 550 cities.Now they enter into a new arm of providing services with Bonanza Medical tourism Pvt Ltd:Lifeline2Health.VisionTheir vision is to become the most recognized, preferred healthcare solutions provider for Indianas well as international population. They look forward to provide a global health network that canfacilitate the medical necessities of the global population through the distribution of health &wellness.MissionBonanza Medical Tourism will be your intermediary in health care vacation in India by providingaccess to trained doctors, surgeons, and accredited hospitals as well as any compliments to yourvacation. They will design you the safest and best quality medical care and luxurious recoverypackage in the beautiful destination of your choice, which allows you to return inspired by yourhealth and prepared to live a more contented life.They operate with Multi-Specialty Hospitals, which provide secondary and tertiary healthcare topatients. Their network of hospitals also include „centers of excellence‟ providing healthcare invarious areas, such as cardiac care, orthopedics, neurosciences, oncology, renal care,gastroenterology, mother and child care among others. To deliver the best Indian healthcare, theyare partnered with a select number of leading medical specialists and private hospitals to offer thehighest possible standards to patients.While our case management desk takes care of each and every necessity of your treatment,our Centralized Travel Desk is committed to take care of your post operative stay. They offeryou the best stay options for your speedy and healthy recovery showcasing the best of Indianhospitality. The tourism element and the feel of India will be an added advantage for yourattendant and family members. They ensure that you go back in high spirits and good memories. 8
    • Bonanza’s group Companies: Bonanza Medical Tourism Pvt Ltd Bonanza Portfolio Ltd Bonanza Commodity Brokers Pvt Ltd Bonanza Insurance brokers Pvt Ltd Bonanza Global DMCC Dubai Sunglow Fininvest Pvt Ltd Bonanza Corporate Solutions Pvt LtdSWOT Analysis of BMTPLStrengths Weaknesses • Large market • No market share • Ability to build unique product • Initial Stages of product development • Goodwill and support of the whole group • Not enough resources • Technology • Delay in Building Strategy • Does not have benefit of backwardOpportunities integration. Threats • Add new products • Major Hospital as direct competition • Penetrate into a new segments • Huge money involved in promotion • Sales force development of such product • Continuing to expand globally • Rising new players • Use new form of channels and reach new market 9
    • Business DevelopmentNew business development concerns all the activities involved in realizing new businessopportunities, including product or service design, business model design, and marketing. Whensplitting business development into two parts, I have: „businesses and „development‟. The firstthings that come into mind when looking at business are: economics, finance, managerialactivities, competition, prices, marketing, etc. All of these keywords are related to risk andentrepreneurship and clearly indicate the primary scope of the term „businessdevelopment‟. Development is very abstract and can be linked with some of the followingkeywords: technological improvement, cost reduction, general Ilfare, improved relations,movement in a (positive) direction, etc.In the traditional definition of Business development, Business Development is mostly seen asgrowing an enterprise, with a number of techniques. The mentioned techniques differ, but in factall of them are about traditional marketing. The main question in these issues is: how to find,reach and approach customers and how to make/keep them satisfied, possibly with new products.Since this definition is limited and lacks some essential factors in business developing, a completenew definition of Business Development will be introduced. Of course, the theory on “traditional”marketing is still correct and can be adopted from the old definition. When supplying a solution, itis important to focus on the total offering you give instead of only focusing on the product orservice. An offering is a package consisting of different proportions of physical product, service,advice, delivery and the costs, including price that are involved in using it. Hereby the advice,adaptation to the customer and the costs are the most important factors to get the rightcombination within the offering. Drawing on contingency theory, an idea central to new businessdevelopment is that different product-market- technology combinations can requiredifferent marketing strategies and business models to make them a success To chart the factorsthat are involved and create synergy between them, new business development draws heavilyupon the fields of technology and business networks. The new business development process is to 10
    • recognize chances and opportunities in a fast changing technological environment. Oftenuncertainty arises because of new technology and their new markets. Business development in Bonanza Medical TourismMedical Tourism PromotionThe unique selling points of the medical tourism industry are its cost effectiveness and itscombination with the attractions of tourism. The latter also uses the ploy of selling the exotica ofthe countries involved as Ill as the packaging of health care with traditional therapies andtreatment methods. Price advantage is, of course, a major selling point. The slogan, thus, is FirstWorld treatment at Third World prices. The cost differential across the board is huge: only a tenthand sometimes even a sixteenth of the cost in the west.Since competitive advantages for the different components of the medical tourism system lie withdifferent players, forming inter-organizational networks with a common marketing front mightturn out to be a great idea. This coordinated move will synergize the operations and minimize thescope of service failures.E-marketing of medical tourism services will help the medical tourism firm to reach the customerdirectly, bypassing the middlemen. This will help the firm to provide services at a lower price, ontime, and in a highly customized manner. Probably, such an e-platform can facilitate initialconsultations via tele-medicine facilities before the patient embarks upon the trip.Since medical service is a credence (complex) service, long term relationship building andmaintaining the same will be the key to sustained business. No firm that wants to continue in thisbusiness should look towards one-time transaction-specific approaches. Firms should tap onreferrals, positive words of mouth, etc since these carry more credential that an impersonaladvertisement.Yet, patients are now learning more and more about their own illnesses, and are most familiarwith their available treatment options. Patient marketing, such as with an informative website,transparent pricing schemes, or advertising placements such as within in-flight magazines havethus become basic information and advertising platforms. However, healthcare providers need tobe aware of the varying influence that other stakeholders may have. For instance, the doctor‟sopinion in conservative markets like Japan or Korea is seldom challenged. In contrast, a keyinfluencer in the Middle East might instead be the multinational corporations sponsoring theirexpatriates for overseas treatment. As such, marketing efforts across different markets could betargeted towards the patients, the referring doctors, hospitals, insurers, or corporations--dependingon who the actual decision-influencers are. 11
    • Hospitals that are successfully attracting foreign patients enlarge their geographical footprintswith representative offices or agencies in other countries. For example, CromIll Hospital in theUK has representatives in India and Pakistan, while hospitals in Singapore are also setting upoffices such as in Indonesia or the Middle East. These agents help establish and maintainrelationships such as with local hospitals, doctors, embassies, sponsor corporations, or insurers.Participating in different events also facilitates such relationships. For instance, trade shows,exhibitions or training seminars allow healthcare providers to share their medical expertise, whilelonger-term physician exchanges may also be organized in alliance with medical universities.Task and Responsibilities Identifying new business opportunities Building network Business Associates for generating leads (foreign patients) Getting direct lead Updating the Associates with new development and communicating them with new policies. Sharing of revenue as per agreement Deciding on share on case to case basis Empowering and extracting information and contacts with the associates Keep Business partners motivated Respective areas in which I work for business development 1. Doctors and hospitals 2. Escorts 3. Hotels 4. Tour and travelers 5. Handicraft 6. Money ExchangesThese are the main areas where business associate can be made. In these areas I had worked uponHotel and Gems & Jewelery. 12
    • HotelsA hotel is an establishment that provides lodging paid on a short-term basis. The provision ofbasic accommodation, in times past, consisting only of a room with a bed, a cupboard, a smalltable and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found inhotel rooms are a telephone, an alarm clock, a television, a safe, a bar with snack foods anddrinks, and facilities for making tea and coffee. Luxury features include bathrobes and slippers,a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotels may provide additionalguest facilities such as a swimming pool, fitness center, business center, childcare, conferencefacilities and social function services.What we think about Hotels:Hotel Industry is one of the most substantial factors for Medical Tourism Industry. It couldprovide the necessary substructures for Tourism. Therefore the growth in Medical Tourismindustry depends on growth in Hotel industry.I think that hotel will give a big amount of profit. Because whenever any foreigner come India,their first need would be a palace where they can stay & spend their most of the time. So I thinkwe should tie up with them on the commission basis.Reality:Hotels have their own policy and regulation. A hotel is not a single entity, because in a hotel somany workers work, and these all workers don‟t suppose to do work for any other firm, accordingto their policy. So they can‟t do tie up with us.Talking about owner of the hotel, some time they get ready for holding and standees, but theydon‟t want sign legal document. They argued that “yes, foreigners stay there but they don‟t do anyinteraction with our staff member. If we started promoting your service, may be they can fed upwith us & we can lose our client. So In short we are not going to sell or promoting about yourcompany by words”. 13
    • List of Hotels which I have visited-Serial Name of the ShopNo.1 Arya Niwas2 Jai Mangal Palace3 HR Palace4 Indiana Classic5 Lal Mahal palace6 Jas villas7 Tordi Haveli8 Vassanti Niwas9 Barwara Kothi10 Trident Jaipur Gems & JewelleryGems and Jewellery is an important emerging sector in the Indian Economy. Ranked among thefastest growing sectors, it is also a leading sector for foreign exchange generation.The gems and jewellery industry is very much fascinating being traditionally glamorous andartistically modern. This business employees and engages millions; cover wide activities such asraw material procurement from far flung Africa, Australia, Canada and Russia, and transformingthese into products in demand with the skills available in China, India, Italy and Turkey for thesophisticated markets in the USA, Europe, Far East, Middle East and Asia. 14
    • List of Gems & Jewellery which I have visitedSerial Name of the ShopNo.1 Shri Ganesham Jewellery2 Maharaja Gems3 Bhartiya Gems & Jewellery4 Amit Emporium5 Prahlad Das Omprakash6 Raja Gems7 Pink City8 Shivam Gems9 Paradise Gems10 Treasure of Indian Art11 Shri Gopal Gems & Jewellery12 Tulsi (Om Prakash Paliwal)13 Anand Gems14 Jaipur Gems15 Purnima Jewellery16 Sunil Gems & Jewellery17 Chirag Enterprise18 Rajasthan Art Palace19 Indian Crafts Bazaar20 Shree Ganpati Arts 15
    • New age media The faces of Advertising too have changed. The concept of traditional advertising through newspapers has been replaced with new age digitalized advertising. The advent of the internet has opened up a medium where you could connect to millions of individual at any given point of time. Advertising agencies hire media planning and buying agencies that in turn deploy creative professionals to conceptualize and frame innovative ideas that will propel a business to a new level and in process brandbuild it. Branding a commodity ensures mouth of word advertising in the latter stages that makescontinuity of matter for time to come.In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integratedand strategic business communications, service, and information community and ecosystem. Ourexperiences and education will foster growth and propel us through each stage of the Social MediaMarketing evolution.As Marketing Sherpa observes, “2010 is the year where social media marketers gain theexperience required to advance from novice to competent practitioner capable of achieving socialmarketing objectives and proving ROI.”To document the evolution in maturation of new media marketing, Marketing Sherpa published its2010 Social Media Marketing Benchmark Report. The undercurrent of the report is rooted in theshift from hype to methodology, observing that many marketers jumped on board Twitter,Facebook, blogs, and other social media platforms without a plan for defining, achieving, ormeasuring success. The general reaction of the more than 2,300 marketers who participated in thereport was that current social media tactics Ire counter-intuitive to proven marketing principles. 16
    • This is why I believe that business success stories shared to date Ire wonderful to read, but theydidn‟t necessarily serve as a framework for my work. Too many assumptions have been made andbusiness considerations compromised while they learned how to embrace and employ new mediain a very public spotlight.What targets we all interns have: We have to make 110 blog sites as a target. We have to make 75 social sites as a target. We have to list bonanza in 75 website. We have to increase list of likes in facebook at least 90 likes more. Content developmentProject on which I worked in New Age Media I had worked upon Blogs and on facebook. I have Created 110 ID on blog sites on the name of bonanza and in the other hand I increase the facebook likes from 20 to 45.Blogs Blog is a discussion or information site published on the World Wide Web consisting of discreteentries ("posts") typically displayed in reverse chronological order so the most recent post appearsfirst. Anyone can Use a blog whenever they want to post articles on a regular basis for the world 17
    • to see. The blog allows to easily create these articles‚ and automatically indexes these articles bydate and categories. Steps- Created 110 ID on blog sites on the name of bonanza. Build up the content of bonanza from secondary data for the promotion Posted different content on all 110 sites according to the need of consumer, because every country have different blog sites preferred by them.Problems which I have faced- Time constraints- As I am using the secondary data for posting & creating of blog. So it creates problem due to less content. 18
    • Page of BMTPL on My Blog 19
    • Selling of Health CardHealthcare Scenario In IndiaOverviewIndia‟s health system can be categorized into three distinct a) In the initial phase of 1947-1983, health policy was assumed to be based on two broad principles: That none should be denied healthcare for want of ability to pay, and That it was the responsibility of the state to provide healthcare to the people. This phase saw moderate achievements. b) In the second phase of 1983-2000, a National Health Policy was announced for the first time in 1983, which articulated the need to encourage private initiative in healthcare service delivery and encouraged the private sector to invest in healthcare infrastructure through subsidies. The policy also enhanced the access to publicly funded primary healthcare, facilitating expansion of health facilities in rural areas through National Health Programmes (NHPs). c) The third phase, post-2000, is witnessing a further shift and broadening of focus; the current phase addresses key issues such as public-private partnership, liberalization of insurance sector, and the government as a financier.Healthcare Education and ResearchThe Government has set up regulatory bodies with the objectives of monitoring the standard ofmedical education, and promoting Training and research activities in the country. The overallobjective is to sustain the production of medical and para-medical human Resources to meet therequirement of healthcare delivery system in India. 20
    • Bonanza in Health servicesBMTPL has started a service with name of Health Card. Health card is a card which is made forgive convenience to customer. By health card BMPTL gives opportunity to customer that they canget different type of health services like routine body checkup and all for male and female. Now Iam going to explain BMTPL health card package. Bonanza Medical Tourism’s Health Cards Packages with Religare Convenient Comprehensive Health Package (Male / Female) Test Name MRPCBC 250Blood Sugar Fasting 70Lipid Profile 650Blood Urea Nitrogen 130Serum Creatinine 130SGOT 130SGPT 130Total Bilirubin 90Urine Routine 90T3, T4, TSH 480Blood Group & Rh Factor 60ESR 80Uric Acid 140Serum Iron 250GGT 350HBsAg 310RA Factor 280 21
    • Religares Price 3620Bonanza Price 1500Total Difference 2120Difference in % 58.56%Added Advantages: Free Home Collection – So that your clients do not have to Visit any Hospital / Diagnostic Centers / Clinics, The package Test Specimen will collected from their home. The reports will be sent on your E-Mail ID and at your home Address.Note: Candidates should observe 10-12 Hours of Fasting for the above package. 22
    • Advanced Comprehensive Health Check-Up PackageMale FemaleTest Name MRP Test Name MRPCBC 250 CBC 250Blood Sugar Fasting 70 Blood Sugar Fasting 70Lipid Profile 650 Lipid Profile 650Blood Urea Nitrogen 130 Blood Urea Nitrogen 130Serum Creatinine 130 Serum Creatinine 130SGOT 130 SGOT 130SGPT 130 SGPT 130Total Bilirubin 90 Total Bilirubin 90HBsAg 310 HBsAg 310Urine Routine 90 Urine Routine 90TSH 200 TSH 200PSA (For Male) 650 PAP Smear (For Female) 325Blood Group & Rh 60 Blood Group & Rh Factor 60FactorESR 80 ESR 80Uric Acid 140 Uric Acid 140Serum Iron 250 Serum Iron 250ECG 125 ECG 125X-ray (Chest) 150 X-ray (Chest) 150TMT / 2D Echo 1200 TMT / 2D Echo 1200General Physical 150 General Physical 150Examination ExaminationPost Consultation 150 Post Consultation 150Religare Price 5135 Total 4810Bonanza Price 2000 Selling Price 2000Total Difference 3135 2810Difference in % 61.05% 58.42% 23
    • Added Advantages: Free Home Collection for blood and urine samples – So that you can visit the centre at your convenience for the rest of non pathological tests (after prior appointment). For the non pathological investigations the card holder have to come down the our Religare Illness centre situated at shop no 5,6,7 sec-5 shopping center opp. IIS School, V T Road Crossing, Shipra Path, Mansarovar, Jaipur. The soft copy of the reports will send on customer‟s E-Mail ID.Note: Candidates should observe 10-12 Hours of Fasting for the above package. Apart form thispackages the Bonanza Health cardholders can avail 15% discount on any pathological tests(excluding International Tests).Important clause: 1. Profit Sharing – For the individual pathological investigations, the SRL will give 15% discount on MRP to the Bonanza Health Card HolderHealth Screening MRPPackageCBC 250urine routine 90fasting sugare 70ECG 125TSH 200 Religare’s Price 735Bonanza’s Price 400Total Difference 335Discount in % 45.58%Basic Health Package MRPCBC 250urine routine 90fasting sugare 70ECG 125TSH 200Toltal chol 160Chest X-Ray 150Religare‟s Price 1045Bonanza‟;s Price 574Total Difference 471 Difference in % 45.07% 24
    • Bonanza Medical Tourism’s Health Cards Packages with Narayana Health Care Service Provider Narayana Hrudayalaya Hospitals Sec-28, Kumbha Marg, Pratap Nagar, Sanganer, Jaipur-302033, Tel:-0141-5192939 Complete Health PackagesComplete Health Check (Male) Complete Health Check (Female) Recommended for all Males with/without Recommended for all Female with/without any Risk Factor to check the entire body any Risk Factor to check the entire body functions functionsAge Group-> 35 Special Rates Age Group-> 35 Special RateYears of Bonanza Years of BonanzaComponent MRP Component MRPCBC 150 CBC 150Blood Glucose 60 Blood Glucose 60Fasting FastingPost Prandial 60 Post Prandial 60Glucose GlucoseLIPID PROFILE 600 LIPID PROFILE 600Liver Function 480 Liver Function 480Test TestS.Creatinine 75 B.Urea & Urine 120 RoutinePSA (Age more 550 S. Creatinine 75than 50 years)/PFTS.Uric Acid 100 Paps Smear 300Blood Urea 70 S.Uric Acid 100NitrogenTread Mili Test or 900 S.TSH 2002D EchoECG 100 Tread Mili Test or 900 2D EchoUltrasound Upper 450 Mammography 1000OR LoIrChest X-Ray PA 200 Ultrasound LoIr 450View AbdomenConsultation by 100 Chest X-Ray PA 200Internal Medicine ViewConsultation by 100 ECG 100 25
    • DieticianUnine Routine 50 Consultation by 100 Internal MedicineOne Extra 100 Consultation by 100Consultation Gynecologist Consultation by 100 Dietician One extra 100 ConsultationTotal 4095 2000 Total 5195 2600Total Difference 2095 Total Difference 2595Differences in % 51.16% Differences in % 49.95%Value Added Benefits:The following are the value added benefits that can be availed by all the members under thebanner of Bonanza Medical Tourism Pvt.Ltd by presenting their identity: 1. Free one extra Consultation by a specialty doctor after health Check. 2. For the individual pathological investigations, the Narayana will give 10% discount on MRP to the Bonanza Health Card Holder.Note: • The value added benefits can be availed by all the members by presenting their identity. • Hospital registration charge (Rs.50) shall be applicable for first time.So these are our packages. I can compare them that BMTPL is giving more cheapest packagesthen others. So it is a more profitable in the point of customer.What I have doneBut the journey of health card is not so easy. I have faced many problems like : 1. No one is ready to buy in the beginning due to its price that was started from Rs 500 . 2. BMTPL has tie-ups with only one diagnostic center (Narayna Hurdayalay Hospital) so and the people leaving out of that area have the problem to get the check-up done due to its far places. 3. Market segmentation is not so easy. 4. Lack of knowledgeLikewise I have faced many problems. Now I would like to mention about what I have done. I have given my contribution in the making of the design of health card details. I have gone in market to sale health card to customer. That selling was door to door The Target customers Ire sub brokers of Bonanza make money and others shops & offices 26
    • Steps- I have called to 200 sub-brokers of Bonanza & Taken the appointment. After that I Followed those people who has given the positive response While visiting positive followers, many of them are asking for comparative study of the prices prevailing in the market. I have done the comparative study of all the Diagnostic centres (near c-scheme) & provided to Bonanza.I have recommended to BMTPL that as many people have problem regarding location so Bonanzahave done tie-up with Religre & also reduces the cost of health card from 500 to 200 27
    • Market ResearchScope of Market Research:This is our 4th project. I have worked this work in a team. We are the group of 3 people. We havetarget of 100 questionnaire and we get success to fill all 100 questionnaires. Apart from this wehave given our 60 more questionnaire to one person who is helping to us for fulfill thequestionnaire. He will give all these questionnaires in the ending of July.Target PeopleFor our market research target people mainly are foreigners who can give exactly idea about ourstage or give idea about perception in their mind.Target Area Amber form Jalmahal Jai garhThese areas were considered as our target area, because in these areas tourists can be found easily. 28
    • Model of Market ResearchTarget population: The target population in this research was Foreigners to check whether they are interested in taking medical treatment in India or not.Sampling unit: The sampling units are Foreigners Visited Amber Fort, JaigarhSampling method  For this research we use non-probability sampling, Convenience Sampling & Exploratory Research.Sample size  We have selected 100 respondents as the sample size due to limitation of time. The respondents can be any gender, any income level, any occupation and any education level.Sources of data: The data is basically primary in nature It was obtained from the customersData Collection Method:  Our communication approach was basically structured questioning, that is personal interview with the aid of printed questionnaires.Data Analysis: The data is represented and analyzed in graphical form.Graphical Analysis of Questionnaire: 1. Have you ever travelled abroad for some medical help OR for any treatment? A. YES B. NO 29
    • 100 80 60 Have you ever travelled abroad for some medical 40 help or for any treatment? 20 0 Yes No Interpretation: Only 20% people travel abroad for their treatment. Rests of 80% don‟t aware about it. It means Medical tourism is not so much popular yet. They don‟t even consider about it.2. Have you ever come across India for your treatment? A. YES B. NO 90 80 70 60 50 2. Have you ever 40 come across India 30 for your treatment? 20 10 0 Yes No Interpretation: Only 10% people come have came across India. Rests of 90% even don‟t about it that India is known for good and economic treatment. They aware about ayurveda. But they don‟t want to consider it.3. How much you are spending per annum for your medical expenses in terms of insurance premium? (average, please mention currency) Individual - _____________ Family – _____________ 30
    • 60 50 40 3. How much you are 30 spending per annum for your medical expenses in 20 terms of insurance premium? 10 0 Nothing Less then Less then Less then 50$ 100$ 500$ Interpretation: 57% people don‟t give any answer. May be, they don‟t want to disclose it or maybe they don‟t have their medical insurance. Apart from this 13% people spend less than 50$ per annum on their health. 23% people spend less than 100$ but greater than 50$ per annum. 7% people spend less than 500$ but greater than 100$ per annum. It means they don‟t want to spend so much on their medical insurance or they don‟t need it.4. Which are the most preferred destinations for your medical help? 80 70 60 50 4. Which are the most 40 preferred destinations 30 for your medical help? 20 10 0 Nothing India Germany Africa Singapore Interpretation: As I know only 20% people travel for their treatment. So according to survey 77% people don‟t have any destination for their medical help. Some people have knowledge even they have some choice also.  13% of them preferred India as their medical destination.  7% of them preferred Germany as their medical destination.  And 7% of them preferred Singapore as their medical destination.  But most of them preferred their own country,5. Which is the most preferred treatment for which you would consider India as an option? (Kindly tick ( ) wherever applicable) Cardiac (Heart Related) Oncology(cancer) 31
    • Orthopedics (Knee/Hip/Shoulder Replacement) Neurology Transplants Ophthalmology (Eye Care) Dental Ayurvedic treatment Cosmetic Surgeries IVF/Surrogacy All 60 50 40 5. Which is the most 30 preferred treatment for which you would 20 consider India as an option? 10 0 Nothing Orthopedics Ophthamology Cosmetic SurgeriesInterpretation: 60% of people don‟t want any treatment from India. They don‟t think that India has good facility and infrastructure in the field of medical. Rest 40% love to do these type of treatment: 9% of them cover Transplants, ophthalmology and Dental. 31% of them love to do ayurvedic treatment. It is clear that firstly foreigners don‟t have so much of interest in the medical treatment. And in case they preferred, they love to do ayurvedic treatment. 6. If you ever visited India for any treatment, then how would you rate our doctors and hospitals in terms of below services? (Please rate on a 1-10 scale) 32
    • 1 2 3 4 5 (Strongly (Disagree) (Neutral) (Agree) (Strongly disagree) agree)Proper co-ordinationAdmission processRoom servicesNursing Staff qualityDoctor/Surgeon 100 80 60 40 6. If you ever visited India for any treatment, then how 20 would you rate our doctors 0 and hospitals in terms of below services? Nothing Proper co- Admission Room Nursing Doctor ordination process servicesstaff quality surgon Interpretation: 87% of people don‟t give any response. Either they don‟t want to give any ansIr about this question or they didn‟t have experience about it. Rests of them give same feedback, 7% for all. 7. If you would like to travel to India for any treatment then which cities will you prefer? A. Metro cities only B. Cities with tourism options 60 50 40 30 If you would like to travek to 20 India for any treatment then which cities will you prefer? 10 0 Nothing Metro cities only Cities with tourism Interpretation: 7% people do not give any response. 33% people love to travel in metro cities only 33
    • 60% people love to travel cities with tourism. It means if they get any facility related to medical tourism, they can easily adopt it8. Have you heard of the below named hospitals in India? Narayana Hrudayalaya YES/NO Wockhardt Hospitals YES/NO Artemis Hospital YES/NO Moolchand Hospital YES/NO Bombay Hospital YES/NO Health Care Global Hospitals (HCG) YES/NO Nanavati Hospital YES/NO 90 80 70 60 50 Have you heard of these named 40 hospital in India 30 20 10 0 Nothing Wockhardt hospitalMoolchand hospital ealth care hospital H Interpretation: 90% people don‟t aware about any of hospital. Even they don‟t ever listen the name of it. Who tick over the name, most of them have been living here for last some months, because of their training and job. One of the foreigner marks on the Bombay hospital, only because he listen the name of Bombay at once.9. Have you ever availed the services of a medical tourism facilitator? A. Yes B. No 34
    • 100 90 80 70 60 9. Have you ever 50 availed the services 40 of a medical tourism 30 facilitator? 20 10 0 Yes No Interpretation: No one said yes 100% people don‟t ever listen the name of any medical tourism facilitator.10. If yes, then please mention name: 100 90 80 70 60 50 If yes, please 40 mention name 30 20 10 0 Yes No Interpretation: Nobody knows about any medical facilitator, so they don‟t give any name.11. What service offering you look forward from a medical tourism facilitator? (Kindly tick ( ) wherever applicable) Assistance in choosing Best Treatment Plan 35
    • Comprehensive Information ( Hospital, Doctor and Treatment details) Visa Assistance ( Medical Visa ) Treatment scheduling – Doctor‟s Appointments and Procedure Planning Accommodation near to the Hospital Foreign Exchange Post Treatment Follow-up back home 90 80 70 60 50 40 11. What service offering you look 30 forward from a medical tourism 20 facilitator? 10 0 Nothing Treatment scheduling Interpretation: 83% people didn‟t give any response. Rests of them tick on all12. Would you like to be an associate member to promote medical tourism in India at your residing country? A. YES B. No 100 90 80 70 Would you like to 60 be an associate 50 member to 40 promote medical 30 tourism in India at 20 your residing… 10 0 Yes No Interpretation: 100% people don‟t want to become our associate. 36
    • RecommendationI suggest BMTPL to do: Do survey in winters. Because at this time the amount of foreigners are too low, so at this time it is become very difficult to collect data from foreigners. Normally the foreigners who come here, they come here to visit, so they usually dont have knowledge about this. So I suggest bonanza to advertise itself on the India‟s popular site which introduce India, for example: lonely planet etc. They don‟t think that India provides a standard treatment, or India has a good infrastructure in the terms of medical treatment. Some of foreigners don‟t able to understand the language of us. Even they don‟t know English. It also becomes a big problem, so bonanza should consider this problem. Response of Q.7 clearly indicates that foreigners love to travel cities with tourism, means they can consider medical tourism if 37
    • Study of CountryI have studied on the country of South Arabia that is “Ghana”. About this country I also givepresentation to my respective mentor. I have given all information which I have gained fromsecondary data in the power point presentation.For penetrating business (Medical Tourism) in Ghana Online marketing is a good option as number of internet users are good in number and through this we came to know the market potential. BMTPL can also do Tie–ups with reputed Hospitals and selected Doctors As Ghana is a booming sector so medical tourism can be good market. After doing the study I came to know that the People of Ghana prefer Medical Tourism so it is a good opportunity for Bonanza for penetrating business. 38
    • RecommendationsI would like to Recommend BMTPL should recruit localities of Jaipur who havemarketing skills & Confidence for generating Business.BMTPL should approach Foreigners during Peak season(after summer), as less number ofpeople travel during summer in India.BMTPL should build its web content so that if anyone visit its site could get moreappropriate information about medical tourism & Bonanza.BMTPL should do proper Follow-up with their client and Business Associates for gettingmore Lead & Business.As I have done study on “Ghana”, so for penetrating business in Ghana online marketing& Tie-ups with Hospitals is a good option. 39
    • Referenceshttp://www.bonanzameditour.com, 2006Ford et al., 2006;Hakansson et al., 2004Tidd et al., 200 40
    • Annexure Bonanza Medical Tourism Pvt Ltd.This questionnaire is only for the personal use. Bonanza Medical Tourism Pvt. Ltd (BMTPL) is doing this survey for getting someinformation towards the medical tourism.Kindly spare a minute to help us complete this survey on medical tourism industry in India. Your feedback is valuable to us. Q1. Have you ever travelled abroad for some medical help OR for any treatment? A. YES B. NO 2. Have you ever come across India for your treatment? A. YES B. NO 3. How much you are spending per annum for your medical expenses in terms of insurance premium? (average, please mention currency) Individual - _____________ Family – _____________ 4. Which are the most preferred destinations for your medical help? 5. Which is the most preferred treatment for which you would consider India as an option? (Kindly tick ( ) wherever applicable) Cardiac (Heart Related) Oncology(cancer) 41
    • Orthopedics (Knee/Hip/Shoulder Replacement) Neurology Transplants Ophthalmology (Eye Care) Dental Ayurvedic treatment Cosmetic Surgeries IVF/Surrogacy All 6. If you ever visited India for any treatment, then how would you rate our doctors and hospitals in terms of below services? (Please rate on a 1-10 scale) 1 2 3 4 5 (Strongly (Disagree) (Neutral) (Agree) (Strongly disagree) agree)Proper co-ordinationAdmission processRoom servicesNursing Staff qualityDoctor/Surgeon 7. If you would like to travel to India for any treatment then which cities will you prefer? A. Metro cities only B. Cities with tourism options 8. Have you heard of the below named hospitals in India? Narayana Hrudayalaya YES/NO Wockhardt Hospitals YES/NO Artemis Hospital YES/NO Moolchand Hospital YES/NO Bombay Hospital YES/NO Health Care Global Hospitals (HCG) YES/NO Nanavati Hospital YES/NO 9. Have you ever availed the services of a medical tourism facilitator? A. Yes B. No 42
    • 10. If yes, then please mention name: 11. What service offering you look forward from a medical tourism facilitator? (Kindly tick ( ) wherever applicable) Assistance in choosing Best Treatment Plan Comprehensive Information ( Hospital, Doctor and Treatment details) Visa Assistance ( Medical Visa ) Treatment scheduling – Doctor‟s Appointments and Procedure Planning Accommodation near to the Hospital Foreign Exchange Post Treatment Follow-up back home 12. Would you like to be an associate member to promote medical tourism in India at your residing country? A. YES B. NoPersonal Information:Name: ___________________________Mobile Number with country code: ________________________Email address: _____________________________________Occupation: ___________________________________City: ______________________Country: _______________________Age: ____________Gender: ________________ 43
    • Sites on which Blogs for Bonanza were Created 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 44
    • 43 www.travelblog.org44 www.mailchimp.com45 www.myspace.com47 www.photosnack.com48 www.travelpod.com50 www.babyblogs.com51 www.en.over-blog.com52 www.bravenet.com54 www.freeblogfactory.com55 www.schoolrack.com56 www.sharesnack.com57 www.widgetbox.com58 www.webmaster-forums.net59 www.sosblogs.com60 Aeonity Blog61 Dudo62 upublish.info63 Floost64 Schoolrace65 Iluna66 Skoola67 Shvoong.com68 Myopen Id69 Xanga70 Typepad71 Live Journal72 Blogtyant73 Aweber74 Terasite75 thought.com76 Movabletype77 webself.net78 nibblog.com79 Blog.com80 Blogburner81 blogsvertise.com82 daytipper.com83 www.open4g.com84 Toolbox.com85 www.smallbusinessbrief.com86 www.wiki87 blog toplist88 independent.academia.edu89 www.articlerich.com90 websitejudge.com91 Insane Journal92 Open Dairy 45
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