How To Be A Digital Influencer (in 20 easy steps)
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How To Be A Digital Influencer (in 20 easy steps)






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  • Thanks, Lars! IMHO - While all steps are relevant, I think that #20 stands out as most significant.
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How To Be A Digital Influencer (in 20 easy steps) Presentation Transcript

  • 1. How To Be A Digital Influencer In 20 Steps
  • 2. Be patient. This won’t happen overnight. It will take years of effort and commitment. (yes, years) 1
  • 3. Don’t obsess over sites like Klout, Kred, and PeerIndex. (seriously, visiting once a day will not help your score) 2
  • 4. Be generous. Share your knowledge and expertise freely. 3
  • 5. Have a great idea? Give it away. 4
  • 6. Build Twitter lists of people in your field. Learn from them. Approach Twitter as a classroom. Engage your followers. Be helpful, provide value. 5
  • 7. Proactively build a diverse network. 6
  • 8. Be a voracious reader of blogs, books, and trends in your industry. Comment on blogs. Share what you find. 7
  • 9. Obsess over your social media follower numbers. (sigh) Remind yourself about #2. 8
  • 10. Join Twitter chats in your industry. 9
  • 11. Find conferences and events to attend. Meet your social media connections. Have coffee / beers / conversation with them. 10
  • 12. Be real. Don’t be so focused on your personal brand you lose the person. Personality counts. (unless you’re a jerk) 11
  • 13. Don’t be a jerk. 12
  • 14. Join LinkedIn Groups in your field and share your wisdom. 13
  • 15. Look for any and all opportunities to speak at conferences. (virtual counts) 14
  • 16. Start a blog. (guest blogging counts) 15
  • 17. Follow and answer questions in your field of expertise on Quora. 16
  • 18. Write a book. 17
  • 19. Did you do something really cool and innovative in your industry? Share how you did it, and what you learned. (yes, back to the ‘give it away’ theme) 18
  • 20. Help people in your space for no reason other than wanting them to benefit from your knowledge. 19
  • 21. Thank people who help you along the way. 20
  • 22. Lars Schmidt Founder, Amplify Talent @ThisIsLars |