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Emerging Economy Innovation: How To Build A Car For $2500 & Other Reverse Innovation Miracles

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  1. 1. Emerging Economy Innovation - How to Build a car for $2500, and Other Reverse Innovation Miracles. <br />Vijaya Deepti and Ananth Krishnan<br />June 8, 2011<br />
  2. 2. Agenda Outline<br />History of TATA - Driving Innovation Outcomes<br />TATA: Trusted Leadership and Innovation <br />TATA Foundations for Pioneering Innovation<br />TATA & TCS Innovation Examples <br />TCS Innovation Management System & Innovation Themes<br />TCS Innovation in UK Financial Services <br />Thoughts for tomorrow; Future Innovations<br />Innovation; Customer Testimonial<br />
  3. 3. Questions <br />We want to encourage an interactive discussion. <br />Please ask questions throughout the session<br />Text your questions to 0405932053<br />Send your questions via Twitter to @mbpalmer70 <br />
  4. 4. TATA - Trusted Leadership and Innovation <br />Family <br />History<br /><ul><li>Parsi culture of service.
  5. 5. Good Thoughts, Good Deeds and Good Works.
  6. 6. Ushering in the Industrial Revolution.
  7. 7. Creating a framework of basic infrastructure.
  8. 8. Focus on education and research.</li></ul>TATA<br />Innovation<br />Corporate <br />History <br />Philanthropy<br />
  9. 9. TATA - Trusted Leadership and Innovation <br /><ul><li>Since 1868 we have been serving the communities we operate with.
  10. 10. Ushering new practices for the workers.
  11. 11. Evolved into 7 lines of business and 100 Operating Companies.
  12. 12. We have constantly innovated to satisfy the customers and communities we serve. </li></ul>Family <br />History<br />TATA<br />Innovation<br />Corporate <br />History <br />Philanthropy<br />
  13. 13. TATA - Trusted Leadership and Innovation <br /><ul><li> In excess of $90m US Dollars was donated in 2009.
  14. 14. Endowments have funded the creation of several notable national institutions.
  15. 15. Development assistance provided in the areas of health, education, bio diversity and water harvesting.
  16. 16. Foreign scholarships are available in the areas of science and engineering.
  17. 17. On-going commitment to disaster relief.
  18. 18. 66% of Tata Sons is held by Charitable Trusts</li></ul>Family <br />History<br />TATA<br />Innovation<br />Corporate <br />History <br />Philanthropy<br />
  19. 19. TATA - Trusted Leadership and Innovation <br /><ul><li> Recognized for our investments in innovation:
  20. 20. Tata Nano
  21. 21. Tata Swach (Water Filter)
  22. 22. Tata Teleservices (competitive mobility)
  23. 23. Tata Chemicals (salt production)
  24. 24. Tata Capital
  25. 25. On-Going Investment in New Technologies:
  26. 26. Nano and Bio Technology
  27. 27. Bio fuels and Solar Power</li></ul>Family <br />History<br />TATA<br />Innovation<br />Corporate <br />History <br />Philanthropy<br />
  28. 28. TATA Corporate Foundations for Leading and Pioneering Innovation<br />Leveraging True Spirit of Innovation and Cross <br />Functional and Domain Experience<br />TGIF<br />Tata Group<br />Innovista<br />Innoclusters<br />Management Participation<br />From idea to Business Plan and Execution<br />Senior Management Sponsorship<br />Top Down and Bottom up Approach<br />
  29. 29. TATA & TCS Innovation Examples<br />Frugal <br />Innovations<br />Description<br />Impact on Global Trends<br />Relevance to Mature Markets<br /><ul><li>Application of Science &</li></ul> Technology for the welfare of mankind.<br /><ul><li>TATA Swach is possibly the worlds cheapest water purification system.
  30. 30. 1.8 million children die each year due to unavailability of purified water.
  31. 31. Cleaner and healthier water </li></ul>Swach<br />Water Filter<br /><ul><li>Vision and leadership can define new options for personal urban transportation.
  32. 32. The TATA Nano is an inexpensive environmental friendly and safe passenger car.
  33. 33. Financially affordable for the masses
  34. 34. Environmental friendly </li></ul>Nano<br />Car<br /><ul><li>Personalised information for the global agriculture sector.
  35. 35. TCS mKrishi enables farmers to take informed decisions based on environmental factors.
  36. 36. Leverage technology to overcome financial exclusion
  37. 37. Better agricultural output by optimum utilisation of resources</li></ul>mKrishi<br />
  38. 38. Financial <br />Services<br /> Innovations<br />Description<br />Impact on Global Trends<br />Relevance to Mature Markets<br /><ul><li>Improved access for rural population who may be financially underserved.
  39. 39. Banking platform that provides financial services to underserved citizens in rural geographies.
  40. 40. Mass population have access to affordable finance products and services.</li></ul>Social <br />Banking<br /><ul><li>Leverage existing low cost platforms to extend products and services.
  41. 41. Extension of the social banking platform. Enables access to insurance products for the mass population
  42. 42. Mass population have access to affordable finance products and services.</li></ul>Social <br />Insurance<br /><ul><li>Leverage emerging technologies to augment established practices.
  43. 43. Emerging initiative that enables citizens to turn their mobile phone into an electronic wallet.
  44. 44. Access to financially affordable financial services products.</li></ul>E-Wallet<br />TATA & TCS Innovation Examples<br />
  45. 45. TATA & TCS Innovation Examples<br />Innovations <br />for business<br />Description<br />Impact on Global Trends<br />Relevance to Mature Markets<br /><ul><li>Financial protection to below poverty line families.
  46. 46. New employment opportunities
  47. 47. Improving quality healthcare access to below poverty line families.
  48. 48. Quality Medicare rendered to the common man
  49. 49. End to end cashless package</li></ul>Arogyashree <br />Health<br /><ul><li>Focus on core business
  50. 50. Unique IT needs met with ‘IT on Tap’
  51. 51. Deliver IT in the 3rd generation service model to SMBs
  52. 52. SMBs leverage world-class technology at an affordable cost
  53. 53. Increased efficiencies, incisive business intelligence</li></ul>iON<br /><ul><li>Leverage emerging technology for lower Capex expenditure and power consumption.
  54. 54. Assess Utilisation & health of current hardware/software configurations.
  55. 55. Right sizing & Consolidation Just-In-Time and Just-In-Space</li></ul>IT for <br />Green<br />
  56. 56. TCS Innovation Management System<br />Co-Innovation Network (COINTM)<br />Customer Value Proposition<br />Technology Market Map<br />TCS Innovation <br />Innovation Themes<br />Innovation Culture<br />Innovation Life Cycle<br />
  57. 57. TCS Innovation Themes<br />Efficiency, Agility, <br />Cost, Productivity<br />Security, Privacy, Risk, Compliance<br />Knowledge, Collaboration, Workspace Experience<br />Understand Customers and Markets<br />Enhanced Customer Experience and Ubiquity<br />Manage the impact on the Environment<br />
  58. 58. TCS Innovation in UK Financial Services <br />Research<br />UE evaluation<br />A customer centric approach to design<br />Prototypes<br />Involvement of real customers in the design process<br />Design based around customer needs & objectives<br />Iterative development to incorporate customer feedback<br />Personas<br />User Journeys<br /><ul><li>5 rounds of usability testing
  59. 59. Real customers recruited by NEST
  60. 60. Employers
  61. 61. Members
  62. 62. Advisors</li></li></ul><li>Thoughts for Tomorrow; Future Innovations<br />Cloud<br />Analytics<br />Social Media<br />
  63. 63. Cloud<br />Points to Ponder<br /><ul><li>Cloud is about business models as much as it is about technology
  64. 64. Scale, Ease of Use, Granular Costs are key attributes
  65. 65. Cloud is a co-innovation opportunity
  66. 66. Analytics-led infrastructure transformation as a systematic approach - is yielding results
  67. 67. How do you see cloud computing impacting the business of your company?
  68. 68. Business models
  69. 69. Business processes
  70. 70. Revenue opportunities
  71. 71. Cost opportunities
  72. 72. What business risks are you seeing as barriers to cloud adoption? </li></li></ul><li>Analytics<br />Points to Ponder<br /><ul><li>Using Analytics for the ‘CIO’ business processes
  73. 73. Information Fusion as the next step - Insights from Public Social Media and Corporate ‘KM’ and Social Networks + traditional Business Intelligence
  74. 74. More maturity in mining, predictive analytics and forecasting
  75. 75. How do you see the balance shifting between the traditional 'analytics on structured data' in Business Intelligence and Data Warehousing, to 'insights from unstructured data' using machine learning and semantic analysis?
  76. 76. How are you planning to marry the insights gained from 'inside the enterprise' analytics, to the knowledge you gain from 'outside the enterprise' information?
  77. 77. Are you getting into predictive analytics?</li></li></ul><li>Social Media<br />Points to Ponder<br /><ul><li>The first wave of Social Networks in the Enterprise is now mainstream
  78. 78. Redesigning Enterprise Workplaces using the grammar of Social Networking
  79. 79. Using the ‘public’ social web for enterprise business processes like marketing and product design
  80. 80. What are the business opportunities you see in deploying social media style applications into the internal employee workplace in your company?
  81. 81. How are you leveraging social media for reaching out to your customers, creating new products and services, and interacting with your partner ecosystem? </li></li></ul><li>Innovation; Customer Testimonials <br />
  82. 82. Conclusion & Questions <br /><ul><li>History of TATA - Driving Innovation Outcomes
  83. 83. TATA: Trusted Leadership and Innovation
  84. 84. TATA Foundations for Pioneering Innovation
  85. 85. TATA & TCS Innovation Examples
  86. 86. TCS Innovation Management System & Innovation Themes
  87. 87. TCS Innovation in UK Financial Services
  88. 88. Thoughts for tomorrow; Future Innovations</li></li></ul><li>