Emerging Economy Innovation - How to Build a car for $2500, and Other Reverse Innovation Miracles. <br />Vijaya Deepti and Ananth Krishnan<br />June 8, 2011<br />
Agenda Outline<br />History of TATA - Driving Innovation Outcomes<br />TATA: Trusted Leadership and Innovation <br />TATA Foundations for Pioneering Innovation<br />TATA & TCS Innovation Examples <br />TCS Innovation Management System & Innovation Themes<br />TCS Innovation in UK Financial Services <br />Thoughts for tomorrow; Future Innovations<br />Innovation; Customer Testimonial<br />
Questions <br />We want to encourage an interactive discussion. <br />Please ask questions throughout the session<br />Text your questions to 0405932053<br />Send your questions via Twitter to @mbpalmer70 <br />
TATA - Trusted Leadership and Innovation <br />Family <br />History<br /><ul><li>Parsi culture of service.
Bio fuels and Solar Power</li></ul>Family <br />History<br />TATA<br />Innovation<br />Corporate <br />History <br />Philanthropy<br />
TATA Corporate Foundations for Leading and Pioneering Innovation<br />Leveraging True Spirit of Innovation and Cross <br />Functional and Domain Experience<br />TGIF<br />Tata Group<br />Innovista<br />Innoclusters<br />Management Participation<br />From idea to Business Plan and Execution<br />Senior Management Sponsorship<br />Top Down and Bottom up Approach<br />
TATA & TCS Innovation Examples<br />Frugal <br />Innovations<br />Description<br />Impact on Global Trends<br />Relevance to Mature Markets<br /><ul><li>Application of Science &</li></ul> Technology for the welfare of mankind.<br /><ul><li>TATA Swach is possibly the worlds cheapest water purification system.
1.8 million children die each year due to unavailability of purified water.
Cleaner and healthier water </li></ul>Swach<br />Water Filter<br /><ul><li>Vision and leadership can define new options for personal urban transportation.
The TATA Nano is an inexpensive environmental friendly and safe passenger car.
Environmental friendly </li></ul>Nano<br />Car<br /><ul><li>Personalised information for the global agriculture sector.
TCS mKrishi enables farmers to take informed decisions based on environmental factors.
Leverage technology to overcome financial exclusion
Better agricultural output by optimum utilisation of resources</li></ul>mKrishi<br />
Financial <br />Services<br /> Innovations<br />Description<br />Impact on Global Trends<br />Relevance to Mature Markets<br /><ul><li>Improved access for rural population who may be financially underserved.
Banking platform that provides financial services to underserved citizens in rural geographies.
Mass population have access to affordable finance products and services.</li></ul>Social <br />Banking<br /><ul><li>Leverage existing low cost platforms to extend products and services.
Extension of the social banking platform. Enables access to insurance products for the mass population
Mass population have access to affordable finance products and services.</li></ul>Social <br />Insurance<br /><ul><li>Leverage emerging technologies to augment established practices.
Emerging initiative that enables citizens to turn their mobile phone into an electronic wallet.
TCS Innovation Themes<br />Efficiency, Agility, <br />Cost, Productivity<br />Security, Privacy, Risk, Compliance<br />Knowledge, Collaboration, Workspace Experience<br />Understand Customers and Markets<br />Enhanced Customer Experience and Ubiquity<br />Manage the impact on the Environment<br />
TCS Innovation in UK Financial Services <br />Research<br />UE evaluation<br />A customer centric approach to design<br />Prototypes<br />Involvement of real customers in the design process<br />Design based around customer needs & objectives<br />Iterative development to incorporate customer feedback<br />Personas<br />User Journeys<br /><ul><li>5 rounds of usability testing
What business risks are you seeing as barriers to cloud adoption? </li></li></ul><li>Analytics<br />Points to Ponder<br /><ul><li>Using Analytics for the ‘CIO’ business processes
Information Fusion as the next step - Insights from Public Social Media and Corporate ‘KM’ and Social Networks + traditional Business Intelligence
More maturity in mining, predictive analytics and forecasting
How do you see the balance shifting between the traditional 'analytics on structured data' in Business Intelligence and Data Warehousing, to 'insights from unstructured data' using machine learning and semantic analysis?
How are you planning to marry the insights gained from 'inside the enterprise' analytics, to the knowledge you gain from 'outside the enterprise' information?
Are you getting into predictive analytics?</li></li></ul><li>Social Media<br />Points to Ponder<br /><ul><li>The first wave of Social Networks in the Enterprise is now mainstream
Redesigning Enterprise Workplaces using the grammar of Social Networking
Using the ‘public’ social web for enterprise business processes like marketing and product design
What are the business opportunities you see in deploying social media style applications into the internal employee workplace in your company?
How are you leveraging social media for reaching out to your customers, creating new products and services, and interacting with your partner ecosystem? </li></li></ul><li>Innovation; Customer Testimonials <br />