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  • As Mark mentioned all the Wall Street forecast that Google main source of revenue (and profit) is likely to continue to come from Ads.While we continue to see the ad sector spend growing online, mobile presents a seismic shift in the opportunities for retail consumer reach out. And Google wants to dominate at the core, just as it has online.Mobile presents both perils and opportunities for anyone in the advertising and retail sector.The opportunities presented is a completely new and gigantic new direct channel. The issues are that injection of advertising must be presented to consumers only for those ads that are contextual and relevant.To make this happen, its my opinion that Google is beginning to shift its investment thesis from “online” first to mobile first. The better it combines technology and relevance in the mobile channel translates to more efficiencies in other online channels – desktop/tablets, tv’s etc.Google is compelled to create an ecosystem that minds the most raw data from handsets directly and through carriers. Google’s negotiating currency is data – and this is why it forego’s revenue from andriod apps whether in its direct to consumer or carrier stores
  • With new innovation come new complexities and responsibilities.Mobile management and security suites will provide a basis for enterprises to manage new business risks that arise. These risks include – asset risk, reputational risk, compliance risk, and the ability to attact and retain great talent.As employee’s are either given company owned mobile devices, or allowed to connect their own mobile devices, establishing an enforcing what data can be accessed and from where is key. A starting point for enterprises is do an inventory about what devices and what applications already access their networks and services. Read/write access to systems may be granted when an employee is home, and within a grade of secure wifi network deemed ok by the enterprise. But only read privileges may be the more prudent scheme when an employee devices wakes up on a public wifi network in an airport or starbucks. Equally when employee’s leave the company company data should be removed and access privileges should be revoked. Cite my own example.
  • Top headline: In 2011Big players, big influence, big customer control ego’s all at play here.Today, Google’s store operators much differently than Apple. Google takes no revenue from its store. And It negotiate storefonts with carriers for access to real time handset data – remember for google its all about consumer behavior and how to make money from that. Operators do something like a 70/30 split with app devs.Consumers making retail POS purchases via phones is big game. $4 trillion.

Bob_Egan_Amplify11 Bob_Egan_Amplify11 Presentation Transcript

  • Everywhere
    Mobile is re-writing all the rules
    Bob Egan – CEO, Sepharim Group
    bob@sepharim.com
    +1 508-289-1001
  • Sepharim Group
    Connected Intelligence
    Sepharim Group is a boutique research and advisory that firm that is focused on mobility and its related eco-system. Mobility is creating seismic shifts about how consumers interact and transact with each other, their banks and retailers and how people live, work and play. Our team helps executives gain the needed insights to make critical product and business decisions with the objective of creating tomorrow’s advantage, today.
    WWW.SEPHARIMGROUP.COM
  • People on the planet
    6.8 Billion
  • 77% of the population with
    mobile devices
    5.3 billion
  • The heartbeat of everything is accelerating
    5
  • Business model Tensions and Disruptions
  • 5 billion consumers X 10 connections = 50 Billion connections by 2020
  • Near Free Platforms
    Low Cost Components
    High Speed, Ubiquitous Access
    = Perfect Storm?
  • As digital economy migrates from the web to mobile, the next major growth hormone will be driven by anticipating the needs of the consumer.
    mobile
    first
    web first
    Deterministic
    Anticipative
  • How Credible Are You?
    Available
    Connected
  • On-Demand Business
    Anywhere
    Seismic Shift
  • The jungle of connectivity options must be made transparent to the consumer but visible to the supplier
    What should I do?
    Who should care?
    How can I monetize?
    Source: NFC Forum
  • Yesterday’s richest mobile companies have
    become the poorest …
    while unknowns become the new rich
    Will incumbent FSI’s suffer a similar fate?
  • Important dynamics of the global payments industry
    • Protracted Recession Creates Uncertainty
    • Expect further consolidation in 2011
    • Extreme pressure to control costs
    • Significant Shift in Credit & Debit Card Industry
    • Tighter lending standards
    • Battered card issuers
    • Focus on regulatory compliance
    • Prepaid Products Growing Faster than Credit & Debit
    • Quasi-bank relationship
    • Alternative channel
    • Limited barriers for use
  • What should concern banks?
    • Satisfying regulators, stockholders, and other overseers
    • Predictability
    • Defensibility
    • Stability
    • Risk & Legal have banks paralyzed
    • Innovation going in circles trying to satisfy risk
    • Newness of mobile, alternative payments terrifying
    • Uncertainty of risk rules with new types of partners
    • Losing customers
    • Disintermediation
    • Trust and perception issues among customers
  • The Business Drivers of Mobility
    • Proliferation of Devices
    • Ubiquity of Broadband
    • Connected Socialization
    • Business Asset Risk
    • Reputational
    • Compliance
    • Talent
  • It’s 10pm- Do you know where your assets are?
  • Mobile Payments are an Attack on Cash and Checks
    Mobile has the
    potential to impact
    $163 billion of the
    cash market
    Mobile has the
    potential to impact
    $55 billion of the
    check market
    $1.1
    Trillion
    $1.5
    Trillion
    $3 Trillion
  • 20
    CAGR= 50%
    CAGR
    = 18%
    CAGR
    = 9%
    Cash-to-Card Migration in the General Consumer Population While New Consumers Bypass Cash
    Global Payments Transaction Volume
    (In billions of transactions)
  • High Bank Involvement
    High
    Carrier Involvement
    Carrier’s Involvement
    High
    Low
    Low
  • Through 2015, the bulk of NFC use will be for Connections, not Transactions due to an immature payment biz model
    • Set up wireless homeoffice connections
    • Access buildings and events
    • Touch your camera to a printer to print
    • Read smart posters
    • Share business cards
    • Pay for goods and Services
    • Buy transit tickets, and access trains, planes, etc.
    3
    NFC Connect
    NFC Access
    NFC Transactions
    22
  • In 2011 mobile commerce will be big on noise yet tiny on transaction volumes.
    Source: mFoundry, industry sources, Sepharim Group
  • 24
    Mobile Payments Pave the Way for Niche to Mainstream Play
    Cost to upgrade vs. revenue boost and lower cash handling costs
    ConvenienceCostSafetyAccess
    Merchant
    Consumer
    Increased ARPU from fees and lower churn
    Mobile Payments
    Mobile Operator
    Handset
    Manufacturer
    Need-based handset sales
    Card Association
    Financial Institution
    Additional interchange revenue and maintaining brand relevance
    New customer acquisition and protection of payments business
  • Will ownership and control be at odds?
    Location
    Video
    Search
    Intelligence Cloud
    Voice
    Photo
    Text
    Micro-blogging
    Connectivity
    eMerchants
    Distribution Cloud
    Banks
    Transaction Cloud
    Mobile Operators
    Retailers
    “the new network”
  • Bob@Sepharim.com
    +1 508-289-1001
  • Thank you !!
    Bob EganCEO – Sepharim Group+1 508-289-1001
  • Apple’s yellow brick road...
  • Is Android’s course playable?
  • Windows
    Mikä on älypuhelin?
  • Will Research In Motion grow up?
    Mike Lazaridis – co-CEO