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Alfresco_Enterprise4_SocialPublishing.pdf

Alfresco_Enterprise4_SocialPublishing.pdf

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  • 1. Social PublishingBackground Benefits ofThe use of social media is growing and is seen by many companies as a natural Alfresco 4 include:extension of how to engage with their customers. The main goals are to: • Reduced need for additional • Build closer relationships with their customers social publishing tools• Enhance brand awareness • Powerful workflow integrated • Establish interactive relationships with social publishing• Extend the uses for corporate content assets • Extensible — easily add  new publishing channelsIssues as neededThese new social networks have an easy on-ramp. It is simple for somebody inmarketing to create a Facebook fan page for the company, or to start publishingvideos to YouTube and then sending updates via Twitter.But over time the complexity of supporting these systems grows. The numberof channels will increase, as other departments want to use this new mediumas a better way to engage with their customers.Alfresco SolutionAlfresco provides direct links to multiple social media sites. So approved userscan publish to these sites from within Alfresco. Social sites supported include:• YouTube for content publishing • LinkedIn for status updates• Facebook for status updates • Flickr for content publishing• Twitter for status updates • Slideshare for content publishingA number of features within Alfresco 4 help manage the process of publishing contentand status updates. These include:•  entral Credentials Management — All site user id’s and passwords C are securely maintained•  orkflow — Powerful workflow tools to help manage the review and W approval process of content before it is published• Extensibility — Alfresco comes with a number or predefined channels, but other social channels can be added as needed• Linked Posts — Publish content and then related status updates that include links back to the social site•  hannel Manager — Used to create new channels and manage who C can publish to these channels•  ublishing History — Alfresco shows where and when content has been published PContact us to learn more about the full suite of capabilities thatAlfresco 4 offers. alfresco.com/alfresco4 © 2012 Alfresco Software, Inc. alfresco.com