Adobe Experience Manager – Roadmap and Future Developments
Waldo Smeets | Solution Consultant, Digital Marketing | Adobe B...
Strategic Initiatives – Experience Manager
1.

无缝创展性的部署

2.

创流程无缝意集成

3.

使本的高可扩宜(期成更便变化行)

5.

嫁给​​可操嫁给​​可操好的支持

6.

….
...
What is Adobe Experience Manager?

Adobe Experience Manager (AEM) is Adobe CQ + Dynamic Media & Delivery
with Scene7 capab...
The year in review: 2013 Analyst Opinion
The Forrester Wave™: Web Content Management For Digital
Customer Experience, Q2 2...
Strategic Initiatives – Experience Manager
1.

Touch UI

2.

Rapid Site Development

3.

Next Generation for Big Deploymen...
Strategic Initiative: Touch UI Authoring UX

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

...
Strategic Initiative: Rapid Site Development


Code-Less Templating.



Make projects more efficient


Valid HTML5



...
Strategic Initiative: ‘Microkernel’ repository

Making highly scalable
content management
affordable.
© 2013 Adobe Systems...
Adobe Marketing Cloud Solutions

Adobe® Marketing Cloud
Adobe Analytics

Adobe Media Optimizer

Adobe Target

Adobe Social...
Adobe Marketing Cloud: Cross-Solution Experience & Shared Services
Marketing Cloud Interface

Access, User, & Permission
M...
New Cross-product Interface & Campaign Collaboration: marketing.adobe.com

© 2013 Adobe Systems Incorporated. All Rights R...
Adobe Marketing Cloud
Dashboard

User Management

Share & Collaborate

Solutions

ANALYTICS EXPERIENCE
MANAGER

TARGET

SO...
What is Cross-Channel Marketing?

WINTER
SALE

WEB

WINTER
SALE

EMAIL

WINTER
SALE

MOBILE

WINTER
SALE

CALL CENTER

WIN...
Adobe Marketing Cloud Objectives
Increase ROI
Increase Conversions
Optimize Marketing Spend
Improve Customer Loyalty & Bra...
For questions or feedback, please reach out to:
Waldo Smeets | wsmeets@adobe.com
FF

© 2013 Adobe Systems Incorporated. Al...
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Amplexor Customer Experience Management seminar Adobe

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Amplexor Customer Experience Management seminar Adobe

  1. 1. Adobe Experience Manager – Roadmap and Future Developments Waldo Smeets | Solution Consultant, Digital Marketing | Adobe Benelux © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1
  2. 2. Strategic Initiatives – Experience Manager 1. 无缝创展性的部署 2. 创流程无缝意集成 3. 使本的高可扩宜(期成更便变化行) 5. 嫁给​​可操嫁给​​可操好的支持 6. …. 7. …. 8. …. 4. …. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  3. 3. What is Adobe Experience Manager? Adobe Experience Manager (AEM) is Adobe CQ + Dynamic Media & Delivery with Scene7 capabilities. AEM is for enterprises to build all their owned digital properties across web, mobile and tablet experiences. The offering addresses: • • • web content management digital asset management social communities © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  4. 4. The year in review: 2013 Analyst Opinion The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013 © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Gartner Magic Quadrant for Web Content Management (July 2013) 4
  5. 5. Strategic Initiatives – Experience Manager 1. Touch UI 2. Rapid Site Development 3. Next Generation for Big Deployments © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  6. 6. Strategic Initiative: Touch UI Authoring UX © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  7. 7. Strategic Initiative: Rapid Site Development  Code-Less Templating.  Make projects more efficient  Valid HTML5  Intuitive and easy to learn  Enable front-end web developers to build components © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  8. 8. Strategic Initiative: ‘Microkernel’ repository Making highly scalable content management affordable. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  9. 9. Adobe Marketing Cloud Solutions Adobe® Marketing Cloud Adobe Analytics Adobe Media Optimizer Adobe Target Adobe Social Adobe Experience Manager Emerging Solutions: Video, Mobile, Predictive, Campaign Management, Digital Readiness, … © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  10. 10. Adobe Marketing Cloud: Cross-Solution Experience & Shared Services Marketing Cloud Interface Access, User, & Permission Mgmt Collaboration Dashboarding Shared Assets Personalized Engagement Engage & Convert Attract & Acquire Adobe Social Meta Data Workflow Reporting & Analysis Report & Analyze Adobe Experience Management Adobe Analytics Adobe Media Optimizer Adobe Target Primetime Marketing Cloud Shared Services Shared Content Access Modeling & Algorithms Profile & Segment Creation & Access Implementation, Privacy & Tag Management Meta Data Access (Campaigns, Products, Assets, etc) Genesis / 3rd Party Shared Real-time Attribute Profile Platform Creative Cloud 3rd Party Data Assets, Web Content Documents © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience Manager Data Content Media Optimizer Data Data Target Data Analytics Data Social Data
  11. 11. New Cross-product Interface & Campaign Collaboration: marketing.adobe.com © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  12. 12. Adobe Marketing Cloud Dashboard User Management Share & Collaborate Solutions ANALYTICS EXPERIENCE MANAGER TARGET SOCIAL MEDIA OPTIMIZER Shared Services Data Content © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Tag Management Optimization 12 Audiences Campaign • Master Marketing Record • Cross-Channel Campaign Management Campaigns • Email Execution Partner & Integrate Access & Collaboration
  13. 13. What is Cross-Channel Marketing? WINTER SALE WEB WINTER SALE EMAIL WINTER SALE MOBILE WINTER SALE CALL CENTER WINTER SALE SOCIAL CROSS-CHANNEL CAMPAIGNS MASTER MARKETING RECORD DIGITAL INTERACTIONS © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ENTERPRISE DATA CONTENT WINTER SALE POS HAPPY BIRTHDAY DIRECT MAIL PERSONAL RELEVANT MESSAGE
  14. 14. Adobe Marketing Cloud Objectives Increase ROI Increase Conversions Optimize Marketing Spend Improve Customer Loyalty & Brand Experiences Capitalize on Social & Mobile Opportunities © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  15. 15. For questions or feedback, please reach out to: Waldo Smeets | wsmeets@adobe.com FF © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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