Bruce Jeffers ::: Product Placement -- State of the Research, Annotated Bibliography (Spring 2008)
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Preliminary White Paper / Annotated Bibliography for a research question in the Advertising field. ...
Preliminary White Paper / Annotated Bibliography for a research question in the Advertising field.
This research begins to explore if product placement of automobiles specifically with the protagonist affects consumer behaviors or purchase intents. This topic was further developed throughout the course of the Spring 2008 semester in a graduate-level Advertising Theories course.
by Bruce Jeffers, copyright 2008 via The University of Texas at Austin.
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