Digital Activism For Amnesty

Studentnettverkstreff 2010: AMNESTY 2.0 AND DIGITAL ACTIVISM Kristin Rødland Buick Web editor [email_address]

Illustrasjon: Matt Hamm

Human rights action in cyber space

Amnesty anno 2009 It would have been nice to know why the need me. They’re a bit distant.
They are so incredibly eloquent and intellectual. Everything about them is serious.
They argue with reason, not so much emotions. Only hard hitting facts.
I will read their reports and articles. Once - when I’ve got time.

New communication strategi
INCREASED VISABILITY
We will be the organisation in Norway with which most people associate action for human rights.
INCREASED ACTIVISM
We will be the organisation in Norway which is the best at mobilising for activism.
INCREASED DIALOGUE AND INTERACTION
We will be the organisation in Norway which is best at using new media.

From monologue to dialogue

www.amnesty.no blogg.amnesty.no

Amnesty 2.0 per March 2010 Twitter: 3 492 followers YouTube: 43 subscribers Facebook: 14 214 fans Flickr

What we want you to do?
Step 1: Sharing
Share (like and digg) Amnestys articles, blog posts, Facebook posts, youtube films and retweet @Amnesty_Norge in your networks
Share your thoughts, interests, activities, blog posts with Amnesty – on all platforms
Foto: Micah Taylor

Step 2: Commenting
www.amnesty.no :
Commen on articles
and actions, tell us how
you’ve taken action
blogg.amnesty.no:
Comment on posts.
Introduse yourself!
(tip: gravatar.com )
Facebook, Twitter,
Flickr, YouTube
comment, comment,
Foto: Desire Delgado

Step 3: Making link love
Link to blogg.amnesty.no and amnesty.no from your blogs, sites, platforms
Let us know who you are and we’ll link up with you too!
Foto: onesevenone

Step 4: Produce
Document all activities you do and send us pictures, films, texts
Choose human rights and Amnesty themes for your blog posts
Create an Amnesty or activist blog for your group or network
(word press, blogger, blogspot, ipublish) Foto:LadyMadonna

Blog it your way Hjelpe Amnesty samle inn 15 000 underskrifter mot at oljeindustrien, med Shell i spissen, er ansvarlige for omfattende menneskerettighetsbrudd i Nigeria. Håper dere vil gjøre det. Det er slike firmaer som shell som bare vil tjene penger, på tross av skadene de påfører jorden! Ikke godta det (…) Dere kan også underskrive her.

Step 5: Become a digital agent
Participate in blog campaigns instigated by Amnesty
Write about Amnesty stories, reports, actions, campaigns
Help us to moderate negative comments by counter commenting
Survey and report from your media sphere online
Send us your email, URL to blogs, sites, social media profiles and
special field of interests online and URLs
Illustrasjon: star5112

LOGO – a common profil
AI NORGE / REGIONAL OFFICES
PRIVAT PERSON / ANSATT
ACTIVIST LOGO OR BANNER

Campaign Spring 2010: Safety and Human Rights
Participate and share main campaign film
Sign and share actions on amnesty.no
Document and share with Amnesty all street activities and travel stands
Send MMS-pictures to 924 19 276
Participate in Photography competition: Disappearances on Flickr
Step 1-5 on the digital activist ladder!

We’ve given Shell Hell

Digital Activism For Amnesty

by Amnesty International Norge on Mar 08, 2010

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Digital Activism For Amnesty — Presentation Transcript