A Guest Tutor presentation created for Heather Lloyd-Martin's seocopywriting.com group.
Content Marketing is now one of the hottest terms in the ever-growing list of buzzwords for online marketing and SEO. Like most buzzwords, there are a lot of misunderstandings and misuses of the term, which is somewhat ironic for a buzzword about communicating more effectively.
In this presentation I cover what Content Marketing really is, how to root it firmly in the marketing plan, and how the function of the content will often shape the format.
The approach is pragmatic and practical, with several examples, and all designed to be used in the imperfect, resource-limited real world.