Amlab academy 26 2-2013

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Amlab academy 26 2-2013

  1. 1. Communicating till the cows come home?Amsterdam, 26 Feb 2013. @hajovanbeijma #amlabacademy
  2. 2. http://www.behaviormodel.org/Behavior = Motivation + Ability + Trigger ...at the same moment.
  3. 3. Tekst M4RH to +31642500021
  4. 4. Sensation is a Core MotivatorSMS AGAINST GENDER BASED VIOLENCEhttp://www.texttochange.org/news/sms-against-gender-based-violence
  5. 5. Anticipation is a Core MotivatorCHRISTMAS IN UGANDA AND THE MOBILE REVOLUTIONhttp://www.texttochange.org/news/christmas-uganda-and-mobile-revolution
  6. 6. Social Cohesion is a Core MotivatorUSING SMS TO REDUCE MATERNAL MORTALITYhttp://www.texttochange.org/news/using-sms-reduce-maternal-mortality
  7. 7. In order to perform a target behavior, a person must have the ability to do so.That seems obvious, of course.But designers of persuasive experiences sometimes assume people have moreability than they really do.Appropriate solutions for the local context
  8. 8. Ability…..Simplicity or Training
  9. 9. Triggers tell people to “do it now!”
  10. 10. Jon Favreau

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