Presentation on q mobile (marketing)

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This is my marketing assignment the product which I've choose is one of leading brand in Pakistan

This is my marketing assignment the product which I've choose is one of leading brand in Pakistan

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  • 1. PRESENTED TO Sir Aamir Saifullah PREPAYED BY Amjad Syeda Zehra Saad
  • 2. CELLULAR
  • 3. • VISION & MISSION • INTRODUCTION • MARTKET PRODUCT FOCUS • MARKET MIX • PEST ANALYSIS • SWOT ANALYSIS • RECOMMENDATION
  • 4. VISION
  • 5. Become No 1 Keep It Simple Do what You Say Take The Leap Of Faith Keep On Checking Stay True To Your Values MISSION
  • 6. INTRODUCTION • LG is renowned in cell phone industry. • They re-launched their cell phone accessories in Pakistan with new brand name of QMobiles under new company.
  • 7. MARKET PRODUCT FOCUS CHALLENGES TARGET MARKET POINT OF DIFFERENT
  • 8. OBJECTIVE Q-Mobile Develops New Quality Cell Phones For Its Consumer Q-Mobile Gives Life Style Oriented Products Q-Mobile Provides a New Technology In Law Prices.
  • 9. TARGET MARKET Youth SMS Conscious People Multimedia Conscious people Middle Class People Internet Surfing People
  • 10. TARGET MARKET
  • 11. POINT OF DIFFERENCE > Quality > Software > Battery Timing > Resale value > User Friendly > Java Supported > Multimedia Supported
  • 12. CHALLENGES > No Of Cell Phones Like Nokia, Samsung, China Mobile etc. > There Will Be Huge Competition In The Market. > Already Low Cost Mobiles Are Available In The Market
  • 13. MARKET MIX
  • 14. Qmobile Noir A34 – - Android OS, – v4.2 Jelly bean – - Built-in camera – - 3G (UMTS) – - GPRS – - Touchscreen PRODUCT QMobile E950 - Built-in camera - No 3G (UMTS) - GPRS - Touchscreen Q Mobile E787 - Built-in camera - No 3G (UMTS) - No GPRS - No Touchscreen
  • 15. PRODUCT Qmobile Noir A100 - Android OS 2.2 Frozen Yogurt - Built-in camera - No 3G (UMTS) - GPRS - Touchscreen Qmobile A5 - Android 2.3 (Gingerbread) - Built-in camera - No 3G (UMTS) - GPRS - Touchscreen Qmobile A2 - Android 2.3 (Gingerbread) - Built-in camera - No 3G (UMTS) - GPRS - Touchscreen
  • 16. PRICE  Q-Mobile Produce are usually sold at low price  Q-mobile are usually competitor based they try to keep their prices a bit lower then those of the closest competition  Price details are Given:  Q-Mobile Noir A34 Rs:7,999/-  Q-Mobile E950 Rs:3,999/-  Q-Mobile E787 Rs:2,499/-  Q-Mobile Noir A100 Rs:7,999/-  Q-Mobile A2 Rs:6,599/-  Q-Mobile A5 Rs:10,500/-
  • 17. PLACE Q-Mobile phones are generally sold at all established mobile phone dealership although they are also sold at other retailers and other electrical suppliers. As this will encourage younger consumer to buy them.
  • 18. PROMOTION Direct Selling Advertising On T.V Radio Personal Selling Different Offers Motivating The Channels Gifts who purchase Q-Mobile
  • 19. PEST ANALYSIS
  • 20. Political & Economical Factors  Tax policy  Employment Laws  Trade Restriction  Political Stability  Economic Growth  Exchange Rate  Inflation Rate Economic Factor Political Factor
  • 21. Social & Technology Factors  Population Growth Rate  Age Distribution  Career Attitudes  Emphasis On Safety  Lower Barriers To Entry  Reduce Minimum Efficient Production Level.  Influence Outsourcing Decision Technology Factor Social Factor
  • 22. SWOT ANALYSIS
  • 23. STRENGTHS  User Friendly  Long Time Battery  Brand Availability  Extra Accessories  Wide Model Range
  • 24. WEAKNESS  Technical Weakness  Small Users  No Information In Rural Areas  No Awareness  Physiological Matters
  • 25. OPPORTUNITIES  Lead In The Market  Smart Phones (Android)
  • 26. THREATS  Local Competitors  Price War  High End Consumer (HTC, APPLE)  Uncertainty in the Economic Condition in Pakistan
  • 27. Recommendation Improve the Software Quality Increases Its Market Share Provide frequency Programs More & More RECOMMENDATION
  • 28. QUESTIONS & ANSWERS
  • 29. THANK YOU