2. Today Future
What Business to run
Primary Inputs Acquisition / Production Processed
Size and Scope 1-2 Farms + Imports Multi modal / acquisition
and imports
Marketing Digital, Retail
Social Community build up
3. Production plan
• Land ▸ Farms ▸ Equipment
– Initial Land will be either rented / leased
– Farms first will be rented/leased initially
– Equipment will be owned by us
4. • Materials ▸ Supplies
– Initial Outline the supplies and services required
– Supply Calendar
• How many birds in first week of operation
• How many eggs – which supplier – how many supplier
• Grown or imported
• Distribution
• EXIM
5. Transportation
• Detail how your product will get to market
and at what cost to your business.
• Do you have suitable vehicles to deliver your
product?
• Do the customers come to you?
• Delivery of products to the distance away
from business.
6. Market Supply Flow
Line
Feed
Customer Super Parent Farm Mill, Vacci
nes, Medic
al supplies
Distribution Channel
• RAW Parent Farm
• Processed
Slaughter House
7. Source
• Procuring feed;
• Procuring day-old-poults
• Rearing line poultries and producing turkey birds
Make
• Rearing day old poults and producing grown broilers;
• Slaughtering broilers and primary processing (segmentation);
Deliver
• Distribution and sales.
9. • Price per Bird – Cost/Price
• An elite, refined image in packaging, including
labels announcing the quality standards/
medals won and the use of humane /
genetically clean
• Above-the-line marketing to raise consumer
awareness in a new market and to encourage
distributors and retailers to give prominence
to our brand of turkey
