The FMCG Brand had advertised on OOH Media for a period of two weeks in June
The creative execution was adapted to OOH Media screens
The campaign was carried out across Micro Markets (Residential buildings and Supermarkets) in Gurgaon, West/South Mumbai
FMCG Brand Ad Recall (Unaided – TOM + Spontaneous) OOH Media 32% audience at an unaided level recalled the FMCG Brand Ad.
FMCG Brand Ad Recall (Aided) OOH Media *Figures in % 100% recall for the FMCG Brand ad.
Recall of the FMCG Brand Ad through other Medium 61 % people recalled seeing the FMCG Brand Ad on other medium 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage of Respondents Kitchen Cleaner Kitchen Cleaner Multipurpose Toilet Cleaner
The FMCG Brand had advertised on OOH Media for the Personal Care Product campaign
The creative executions used on OOH Media screens were same as TV Commercial.(20 second Duration)
The campaign was carried out across BPO/ITES buildings, Gymnasiums and Multiplexes in Bangalore, Chennai, Delhi and Mumbai.
FMCG Brand Ad Recall (Unaided – TOM + Spontaneous) OOH Media *Figures in % Very high unaided recall for FMCG Brand at Cinemax, Versova 44% of the respondents recalled the FMCG brand at an unided level
FMCG Brand Ad Recall (Aided) OOH Media *Figures in % Total Recall for FMCG Brand (Personal care) was 100% and more than 30% of it was aided recall
Recall of FMCG Brand Ad through other Medium 60% at Prestige Copper Arch, Bangalore HAD NOT SEEN THE FMCG Brand Ad in any other medium. 35% of the respondents were exposed to the FMCG Brand Ad for the first time on OOH Media