Startups at Proto's fourth edition at New Delhi (July 18-19, 2008)
Lifeblob is a online life
stream organiser that allows you to create a diary of your life’s events. Somewhat similar to the now defunct SeRaja, the concept looks complicated, although the application has a well laid out GUI.
Crederity is a useful service
that provides certification against ID & resume fraud for employers. They conduct thorough background checks (using a combination of manual & automated procedures) for preventing misrepresentations in employment documents.
PicPorta is a image recognition
engine for organising visual content. Very similar to Riya.com, the Ahmedabad based startup has built up this up from scratch. Though they did not explain the exact applications that are being targeted with this technology.
ApnaBill is a personal payment
gateway where you can buy mobile prepaid cards (currently) and pay utility bills online (launching soon). They have tied up with mobile aggregators for the payment chain. The application is simple and the GUI is excellent, though they are competing with much larger institutional players in this segment. Their go-to- market strategy looks unconvincing.
Lootstreet is a intruiging shopping
concept from two IIM graduates. It is an online shopping destination where you can bargain for your wares just like you do with your next door store. Its meant for people who detest fixed price shopping. The idea makes behavioral sense at one level, but not sure if you can build a big business around it.
Storrz is an ecommerce website
with a twist in the tale. They are creating a social shopping destination where you can mingle with the community for shared recommendations, product reviews etc. Storrz has tied up with mid sized merchants spread across the country and is not focusing on the big ticket brands & products. Overall this startup looks very promising and they seem to have good initial traction as well.
Lords Of Odds is a
virtual betting league that is trying to cash on the fantasy gaming meme. Targeted at kids & youth, they have bets on all things you can imagine – politics, sports, movies, brands etc. The concept seems very well thought out, though the key here is getting users actually hooked.
Eko looks a very promising
micro financial service. They are building the technology and the infrastructure, that will allow cell phones to be used as micro banking instruments for economically weaker segments of society. They have a pilot going on in Delhi currently.
gCoSign is an (offline) point
of sale advertising system that allows advertisements to be dynamically targeted at retail counters through a centrally controlled server. They claim to have evolved a system of measuring the ROI for their advertisers. An interesting concept, it is targeted at high end retailers and shopping malls.
The Hiring Tool is a
yet to be launched online recruitment tool targeted at connecting employers directly with recruitment agencies, placement consultants etc for their hiring needs. Their model looks refreshingly new… look forward to its launch .
Tiriyo is a Chennai based
company into human resource management software. They have launched a recruitment management system called Recruiter Pilot for candidate sourcing, resume extraction and resume searching.
Blink is an interactive shopping
cart accessory for retail outlets and shopping malls that allows users to access dynamically transmitted shopping information (like brands, discounts, offers) on the mobile shopping carts from a centrally located store server.