Building world-class web products: A Survivor’s Checklist
Who am I ?   <ul><li>www.amitranjan.com </li></ul><ul><li>www.uzanto.com  (@ silicon valley / new delhi) </li></ul>
Uzanto <ul><li>usability & user experience company </li></ul><ul><li>research & consulting </li></ul><ul><li>data & resear...
www.themindcanvas.com
What is MindCanvas ? <ul><li>research tool for designers </li></ul><ul><ul><ul><li>-  interaction/information designers, G...
MindCanvas - current status ? <ul><li>private beta >>> public beta  </li></ul><ul><li>doing demos to clients </li></ul><ul...
Building world-class web products: A Survivor’s Checklist
Design is a  differentiator
Design is a differentiator… contd
back to the future! MindCanvas interpretation Design is a differentiator… contd
<ul><li>Card Sorting </li></ul><ul><ul><li>categorize items in a predetermined hierarchy </li></ul></ul><ul><ul><li>inform...
Design is a differentiator… contd
Design is a differentiator… contd
The UI is  the software
Users are  distracted
Users are  empowered
The requirements  document is dead
Death, Taxes,  & Design Changes
B Y O M
K.I.S.S.
Early stage  health checkups Prevention > Cure
Designers  +  Engineers
Welcome the Devil’s Advocate
Expect the unexpected
Execution is  all that matters
<ul><li>NO EXECUTION  = $1 </li></ul><ul><li>WEAK EXECUTION  = $1000 </li></ul><ul><li>SO-SO- EXECUTION  = $10,000 </li></...
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Survivor's Guide to building world class web products

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My presentation at BarCamp Chennai in April 06

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Survivor's Guide to building world class web products

  1. 1. Building world-class web products: A Survivor’s Checklist
  2. 2. Who am I ? <ul><li>www.amitranjan.com </li></ul><ul><li>www.uzanto.com (@ silicon valley / new delhi) </li></ul>
  3. 3. Uzanto <ul><li>usability & user experience company </li></ul><ul><li>research & consulting </li></ul><ul><li>data & research driven approach </li></ul><ul><li>background in cognitive psychology, software </li></ul><ul><li>engineering & market research </li></ul>
  4. 4. www.themindcanvas.com
  5. 5. What is MindCanvas ? <ul><li>research tool for designers </li></ul><ul><ul><ul><li>- interaction/information designers, GUI designers, user experience & usability </li></ul></ul></ul><ul><ul><ul><li>professionals, web designers, product managers </li></ul></ul></ul><ul><li>make design decisions quickly & confidently </li></ul><ul><li>mashup of </li></ul><ul><ul><ul><li>- online surveys </li></ul></ul></ul><ul><ul><ul><li>- online games </li></ul></ul></ul><ul><ul><ul><li>- data driven statistical methods </li></ul></ul></ul><ul><li>unique & innovative- one of its kind product </li></ul>
  6. 6. MindCanvas - current status ? <ul><li>private beta >>> public beta </li></ul><ul><li>doing demos to clients </li></ul><ul><li>using feedback to refine the product </li></ul><ul><li>initial response has been excellent </li></ul><ul><ul><li>“ Filling out this survey was the most fun I’ve had in a long time. It was a brilliant application of computer technology. Ask me again sometime….PLEEEEEEEEEASE.” </li></ul></ul><ul><ul><li>Fun and interesting way to obtain feedback!” </li></ul></ul><ul><ul><li>Neat idea. I like the interactive nature of your design.” </li></ul></ul>
  7. 7. Building world-class web products: A Survivor’s Checklist
  8. 8. Design is a differentiator
  9. 9. Design is a differentiator… contd
  10. 10. back to the future! MindCanvas interpretation Design is a differentiator… contd
  11. 11. <ul><li>Card Sorting </li></ul><ul><ul><li>categorize items in a predetermined hierarchy </li></ul></ul><ul><ul><li>information architecture </li></ul></ul>Typical Card Sort UI Design is a differentiator… contd
  12. 12. Design is a differentiator… contd
  13. 13. Design is a differentiator… contd
  14. 14. The UI is the software
  15. 15. Users are distracted
  16. 16. Users are empowered
  17. 17. The requirements document is dead
  18. 18. Death, Taxes, & Design Changes
  19. 19. B Y O M
  20. 20. K.I.S.S.
  21. 21. Early stage health checkups Prevention > Cure
  22. 22. Designers + Engineers
  23. 23. Welcome the Devil’s Advocate
  24. 24. Expect the unexpected
  25. 25. Execution is all that matters
  26. 26. <ul><li>NO EXECUTION = $1 </li></ul><ul><li>WEAK EXECUTION = $1000 </li></ul><ul><li>SO-SO- EXECUTION = $10,000 </li></ul><ul><li>GOOD EXECUTION = $100,000 </li></ul><ul><li>GREAT EXECUTION = $1,000,000 </li></ul><ul><li>BRILLIANT EXECUTION = $10,000,000 </li></ul>AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 Ideas (alone) are nothing They are simply a multiplier X
  27. 27. Thank You
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