MindCanvas- Reimagine what online user research can be
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MindCanvas- Reimagine what online user research can be



My presentation at BarCampDelhi in March06

My presentation at BarCampDelhi in March06



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MindCanvas- Reimagine what online user research can be MindCanvas- Reimagine what online user research can be Presentation Transcript

  • MindCanvas Reimagine what online user research can be..
  • MindCanvas is a research service that empowers designers to make product design decisions quickly & convincingly…
    • MindCanvas is..
      • web based research solution
      • for high quality research
      • uses gamelike methods for collecting design feedback from users
      • packs the findings into intuitive visualizations
      • rapid turnaround times
  • Death by HTML….. HTML surveys – mainstay of online research worldwide HTML – boring, cumbersome, ‘click & wait’ Product design based on data from bored users clicking through HTML surveys like mechanical robots Why use HTML in the age of GoogleMaps, Flikr & Ipods Feature Prioritization Study
  • MindCanvas interpretation
  • Why we built MindCanvas..
    • Qualitative research is great, takes a lot of time
    • Online tools suck, get used anyway
    • Business stakeholders respond to quantitative analysis & large sample sizes
    • Deliverables do not cater to designers
    • Research findings remain locked up with analyst
    Design Research Process Data Collection Analysis Reports/Findings Inefficiencies
  • Guiding principles…
    • Online data collection
        • users should enjoy giving design feedback
        • simple, intuitive research methods
        • ability to collect data even from non tech-savvy users
    • Analysis
      • designers should not need to know any statistics
    • Findings
      • present to business stakeholders via user-friendly, intuitive deliverables
  • MindCanvas Research GameLike Elicitation Methods Data Mining & Statistical Analysis Interactive Visualizations
    • mix of proprietary, off- the-shelf & open source APIs and algorithms
  • GameLike Elicitation Methods (GEMs)
    • GameLike Elicitation Methods
      • online surveys do not engage people
      • games are fun! everybody loves to play games
      • frame questions into gamelike tasks; use tasks rather than simple self-report
      • allows you to ask complex questions & get complex answers
      • gamelike elements - interactive animations, visuals, screen build up,
      • graphics, sounds
  • MindCanvas focuses on the mind
    • Inspiration from cognitive anthropology, psychology, market research
    • Capture users’ thoughts & feelings by use of associative methods
    • Explore the subjective, the implicit & the unconscious
    • Users ‘do’ instead of ‘tell’ ; bridges gap between what people say & what they do
    Mental Models Preferences Language
    • Another demo for Gamelike Elicitation Methods
    • ClosedSort
      • Categorize items in a predetermined hierarchy
      • Used extensively in information architecture
    Typical ClosedSort Interface
  • Rich Interactive Visualizations
    • Large datasets need statistical analysis & data mining
    • Visualizations-to-go
      • say goodbye to pie-charts, bar graphs etc
      • interactive visualizations based on contemporary designs
        • adjust with slides & knobs !!!
      • get ‘helicopter view’ as also allow ‘deep dive’
      • visualization-to-go (self-contained .swf files can be emailed, shared, embedded into PowerPoint )
  • Technology powering MindCanvas…
    • Rich Internet Application
      • “ Enterprise-Level” Flash
      • 1000s of lines of ActionScript code
    • AJAX UI for Client tools
      • Still under development
    • Server: XML over HTTP
      • Xml, java, SQL
  • Where MindCanvas could help…
    • Web Product Development
      • prioritizing features / outcomes users care about
      • initial understanding of domain from user’s perspective & vocabulary
    • Information Architecture
      • understanding how people think for information design
      • design, test & validate information architecture
    • Product & Brand Positioning
      • - understanding how people think about your product & brand
  • MindCanvas - current & future….
    • Current Research Methods
      • OpenSort : Dendogram, VocabularyBrowzer, SimilarityBrowzer
      • TreeSort : ClusterBrowzer, SimilarityBrowzer
      • Divide-the-Dollar : WeightMap
      • FreeList : ListMap
      • Utility Questions : MultipleChoice, EssayType
    • Upcoming Methods
      • address every stage of the design cycle
      • MenuTrace, MindMontage, LikertSort, ImageAnnotate, ClickPath
    • Upcoming Visualizations
      • OnionMap, CategoryMatrix, MDS
    • Also looking at the mobile space
    • usability & user experience professionals
    • information designers, interaction designers
    • user interface designers
    • product/brand managers
    Who could use MindCanvas…
  • Thank You !!! url : www.themindcanvas.com email : [email_address]