Challenges in Scaling & Globalization of a Web Application - The Slideshare Experience

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

11 Favorites & 1 Group

Challenges in Scaling & Globalization of a Web Application - The Slideshare Experience - Presentation Transcript

  1. Challenges in Scalability & Globalization of a Web Application Lessons learnt in creating SlideShare
  2. Who am I?
    • Co-founder & COO, SlideShare
    • Author of Webyantra, Indian Web 2.0 blog
    • Active on the Indian tech startup circuit - BarCamps, Proto.in
    • Techie turned marketer turned entrepreneur
  3. SlideShare
    • Social sharing of presentations & slideshows
    • ‘ YouTube of PowerPoint ’ - TechCrunch
    • Launched Oct 06, growing very fast
    • Run by a 12 member Delhi based team
    • Aim: Global scale social sharing webapp
  4. SlideShare…global footprint
    • Global user base
    • Content in >60 languages
    • Used by
      • bloggers, consultants, teachers, students, professionals, jokers & pranksters, gardeners, preachers, investors, artists, photographers, conference organizers, advertisers, speakers et al
  5. SlideShare Lessons in Scalability & Globalisation Experience sharing, observations, unanswered questions
  6. What kind of challenges ?
    • Creating a Global Product
      • Multicultural, multilingual usage patterns
    • Operational challenges
      • office setup, servers, 365X24X7, hiring
    • Technological challenges
      • enablers, bottlenecks & obsolescence
    • Business challenges
      • revenue, growth, market share, funding
  7. Creating a Global Product
  8. Is your product truly global?
  9. “ Only contestants from USA, Canada, the United Kingdom, Belgium, Denmark, Finland, Israel, Norway, Spain, Sweden, Switzerland, Australia, New Zealand, China, Taiwan, Hong Kong, and India can enter their presentations (sorry, this is due to contest law issues!)." When I saw this I was very sad. Such discrimination! I am from Nigeria. Why was I born...? Contd from prev slide…. FeedBack email
  10. Global norms for content acceptability
  11. Tagged : swimsuite, porn, soft-porn, sexy, awesome, beautiful “…… .soft-porn? where is porn in this? i dont see any?........” Contd from prev slide….
  12. Defining the target user ?
  13. Languages : English (42%), Spanish (37%), Portuguese (5%), French (3%) “… .demographics & psychographics vary across continents…” Contd from prev slide….
  14. Language barriers separate your users from you
  15. “ Hola me gustaria saber como puedo hacer para entrar ala pagina ya que es en ingles y no entiendo nada, me gustaría que me ayuden. GRACIAS!!” “ Hello Amit. It pardons my way to write, I do not speak English (single Castilian) and use the translator of Google for writer…….” Contd from prev slide…. FeedBack emails
  16. Operational Challenges
  17. Internet traffic does not respect your body clock
  18. Hey, (…@msn.com) has contacted us. Below is the message/bug: The problems continue. I solved the username puzzle but now you refuse to send an acknowledgement email this my FOURTH request. My professor is now deducting points and thinks I am a slacker. …… [email_address] Contd from prev slide…. FeedBack email
  19. Keeping team engaged
    • Initial product development is always fun!
    • Indian “services” mentality is a bottleneck
    • Products are never completed…they continuously evolve
    Contd from prev slide….
  20. Technological Challenges
  21. Risk increases with growth
    • Incremental features add exponential complexity
    • More time spent testing, less time spent building new functionality
    • System inter-dependencies increase and cause unanticipated problems
    Contd from prev slide….
  22. Nokia v/s Canon Telecom v/s Skype Disruptive Technologies & Technological Obsolescence
  23. Business Challenges
  24. smaller, faster competitors
  25. David v/s Goliath
  26. Raising money can take time and attention away from product development
  27. Growth V/s Monetization
    • Money opportunities start small
    • Growth opens up bigger opportunities later
    • What adds more value now: money or traffic/mindshare ?
    • You might not have a choice!
    Contd from prev slide….
  28. Questions? Slides available on www.slideshare.net/AmitRanjan www.amitranjan.com

+ Amit RanjanAmit Ranjan, 3 years ago

custom

5151 views, 11 favs, 4 embeds more stats

These are the slides for a talk I gave at Conquest2 more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 5151
    • 4784 on SlideShare
    • 367 from embeds
  • Comments 1
  • Favorites 11
  • Downloads 0
Most viewed embeds
  • 360 views on http://www.amitranjan.com
  • 5 views on http://www.ranjanblog.com
  • 1 views on http://amitranjan.com
  • 1 views on https://s3.amazonaws.com

more

All embeds
  • 360 views on http://www.amitranjan.com
  • 5 views on http://www.ranjanblog.com
  • 1 views on http://amitranjan.com
  • 1 views on https://s3.amazonaws.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Groups / Events