BarCampBangalore presentation on MindCanvas
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BarCampBangalore presentation on MindCanvas

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My BarCampBangalore presentation on MindCanvas in April06

My BarCampBangalore presentation on MindCanvas in April06

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BarCampBangalore presentation on MindCanvas BarCampBangalore presentation on MindCanvas Presentation Transcript

  • MindCanvas what online user research can be.. MindCanvas Reimagine what online user research can be..
  • Who am I ?
    • www.amitranjan.com
    • www.uzanto.com (@ silicon valley / new delhi)
  • Uzanto
    • usability & user experience company
    • research & consulting
    • data & research driven approach
    • background in cognitive psychology, software
    • engineering & market research
  • www.themindcanvas.com
  • MindCanvas is a research tool that empowers designers to make product design decisions quickly & convincingly…
  • What is MindCanvas ?
    • research tool for designers
        • - interaction/information designers, GUI designers, user experience &
        • usability professionals, web designers, product managers
    • design decisions on the basis of data rather
    • than gut feel or intuition
    • mashup of
        • - online surveys
        • - online games
        • - data driven statistical methods
    • unique & innovative
    • - ‘ one of its kind ’
  • MindCanvas - current status ?
    • private beta >>> public beta
    • demos to clients
    • ‘ the customer is always right’
    • initial response has been excellent
      • “ Filling out this survey was the most fun I’ve had in a long time. It was a brilliant application of computer technology. Ask me again sometime….PLEEEEEEEEEASE.”
      • Fun and interesting way to obtain feedback!”
      • Neat idea. I like the interactive nature of your design.”
  • small fun exercise ...
  • Death by HTML….. - HTML surveys are mainstay of online research worldwide - boring, cumbersome, ‘click & wait’ - product design based on data from bored users clicking through HTML surveys like mechanical robots - Why use HTML in the age of GoogleMaps, Flikr & Ipods ?
  • Divide-the-Dollar : back to the future! MindCanvas interpretation
  • Why we built MindCanvas..
    • Qualitative research is great, takes a lot of time
    • Online tools suck, get used anyway
    • Business stakeholders respond to quantitative analysis & large sample sizes
    • Deliverables do not cater to designers
    • Research findings remain locked up with analyst
    Design Research Process Data Collection Analysis Reports/Findings Inefficiencies
  • Guiding principles…
    • Online data collection
      • users should enjoy giving design feedback
      • simple, intuitive research methods
      • ability to collect data even from non tech-savvy users
      • anywhere across the globe
    • Analysis
      • designers need not know any statistics or data analysis methods
      • visualise data : ‘helicopter-view’ & ‘deep-dive’
    • Findings
      • present to business stakeholders via user-friendly, intuitive deliverables
  • MindCanvas Research GameLike Elicitation Methods Data Mining & Statistical Analysis Interactive Visualizations
    • proprietary,
    • off- the-shelf &
    • open source APIs & algorithms
  • GameLike Elicitation Methods (GEMs)
      • online surveys do not engage people
      • games are fun! everybody loves to play games
      • frame questions into gamelike tasks;
      • use task based methods instead of simple self-reporting
      • allows you to ask complex questions & get complex answers
      • gamelike elements - interactive animations, visuals, screen build up, graphics, sound
  • MindCanvas focuses on the mind
    • Inspiration from cognitive anthropology, psychology, market research
    • Capture users’ thoughts & feelings by use of associative methods
    • Explore the subjective, the implicit & the unconscious
    • Users ‘do’ instead of ‘tell’ ; bridges gap between what people say & what they do
    Mental Models Preferences Language
  • - TreeSort - ClickMap (early prototype) Some other research methods…
  • Rich Interactive Visualizations
    • Large datasets need statistical analysis & data mining
    • Visualizations-to-go
      • no excel sheets or pie-charts/bar graphs etc
      • interactive visualizations based on popular contemporary visual paradigms
      • adjust with slides & knobs !!!
      • ‘ helicopter view’ plus ‘deep dive’
      • visualization-to-go
        • self-contained Flash files that can be emailed, embedded into PowerPoint
  •  
  •  
    • Rich Internet Application
      • “ Enterprise-Level” Flash
      • 1000s of lines of ActionScript code
    • AJAX UI for Client tools
      • Still under development
    • Server: XML over HTTP
      • Xml, java, SQL
    Technology powering MindCanvas…
  • Where MindCanvas could help…
    • Web Product Development
      • prioritizing features / outcomes users care about
      • initial understanding of domain from user’s perspective & vocabulary
    • Information Architecture
      • understanding how people think for information design
      • design, test & validate information architecture
    • Product & Brand Positioning
      • - understanding how people think about your product & brand
  • MindCanvas - current & future….
    • Current Research Methods
      • OpenSort : Dendogram, VocabularyBrowzer, SimilarityBrowzer
      • TreeSort : ClusterBrowzer, SimilarityBrowzer
      • Divide-the-Dollar : WeightMap
      • FreeList : ListMap
      • Utility Questions : MultipleChoice, EssayType
    • Upcoming Methods
      • address every stage of the design cycle
      • MenuTrace, MindMontage, LikertSort, ImageAnnotate, ClickPath, MindCollage
    • Upcoming Visualizations
      • OnionMap, CategoryMatrix, MDS among others
    • Long Term
      • extend MindCanvas for testing/validating mobile interfaces
  • Thank You