BarCampBangalore presentation on MindCanvas


Published on

My BarCampBangalore presentation on MindCanvas in April06

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • BarCampBangalore presentation on MindCanvas

    1. 1. MindCanvas what online user research can be.. MindCanvas Reimagine what online user research can be..
    2. 2. Who am I ? <ul><li> </li></ul><ul><li> (@ silicon valley / new delhi) </li></ul>
    3. 3. Uzanto <ul><li>usability & user experience company </li></ul><ul><li>research & consulting </li></ul><ul><li>data & research driven approach </li></ul><ul><li>background in cognitive psychology, software </li></ul><ul><li>engineering & market research </li></ul>
    4. 4.
    5. 5. MindCanvas is a research tool that empowers designers to make product design decisions quickly & convincingly…
    6. 6. What is MindCanvas ? <ul><li>research tool for designers </li></ul><ul><ul><ul><li>- interaction/information designers, GUI designers, user experience & </li></ul></ul></ul><ul><ul><ul><li>usability professionals, web designers, product managers </li></ul></ul></ul><ul><li>design decisions on the basis of data rather </li></ul><ul><li>than gut feel or intuition </li></ul><ul><li>mashup of </li></ul><ul><ul><ul><li>- online surveys </li></ul></ul></ul><ul><ul><ul><li>- online games </li></ul></ul></ul><ul><ul><ul><li>- data driven statistical methods </li></ul></ul></ul><ul><li>unique & innovative </li></ul><ul><li>- ‘ one of its kind ’ </li></ul>
    7. 7. MindCanvas - current status ? <ul><li>private beta >>> public beta </li></ul><ul><li>demos to clients </li></ul><ul><li>‘ the customer is always right’ </li></ul><ul><li>initial response has been excellent </li></ul><ul><ul><li>“ Filling out this survey was the most fun I’ve had in a long time. It was a brilliant application of computer technology. Ask me again sometime….PLEEEEEEEEEASE.” </li></ul></ul><ul><ul><li>Fun and interesting way to obtain feedback!” </li></ul></ul><ul><ul><li>Neat idea. I like the interactive nature of your design.” </li></ul></ul>
    8. 8. small fun exercise ...
    9. 9. Death by HTML….. - HTML surveys are mainstay of online research worldwide - boring, cumbersome, ‘click & wait’ - product design based on data from bored users clicking through HTML surveys like mechanical robots - Why use HTML in the age of GoogleMaps, Flikr & Ipods ?
    10. 10. Divide-the-Dollar : back to the future! MindCanvas interpretation
    11. 11. Why we built MindCanvas.. <ul><li>Qualitative research is great, takes a lot of time </li></ul><ul><li>Online tools suck, get used anyway </li></ul><ul><li>Business stakeholders respond to quantitative analysis & large sample sizes </li></ul><ul><li>Deliverables do not cater to designers </li></ul><ul><li>Research findings remain locked up with analyst </li></ul>Design Research Process Data Collection Analysis Reports/Findings Inefficiencies
    12. 12. Guiding principles… <ul><li>Online data collection </li></ul><ul><ul><li>users should enjoy giving design feedback </li></ul></ul><ul><ul><li>simple, intuitive research methods </li></ul></ul><ul><ul><li>ability to collect data even from non tech-savvy users </li></ul></ul><ul><ul><li>anywhere across the globe </li></ul></ul><ul><li>Analysis </li></ul><ul><ul><li>designers need not know any statistics or data analysis methods </li></ul></ul><ul><ul><li>visualise data : ‘helicopter-view’ & ‘deep-dive’ </li></ul></ul><ul><li>Findings </li></ul><ul><ul><li>present to business stakeholders via user-friendly, intuitive deliverables </li></ul></ul>
    13. 13. MindCanvas Research GameLike Elicitation Methods Data Mining & Statistical Analysis Interactive Visualizations <ul><li>proprietary, </li></ul><ul><li>off- the-shelf & </li></ul><ul><li>open source APIs & algorithms </li></ul>
    14. 14. GameLike Elicitation Methods (GEMs) <ul><ul><li>online surveys do not engage people </li></ul></ul><ul><ul><li>games are fun! everybody loves to play games </li></ul></ul><ul><ul><li>frame questions into gamelike tasks; </li></ul></ul><ul><ul><li>use task based methods instead of simple self-reporting </li></ul></ul><ul><ul><li>allows you to ask complex questions & get complex answers </li></ul></ul><ul><ul><li>gamelike elements - interactive animations, visuals, screen build up, graphics, sound </li></ul></ul>
    15. 15. MindCanvas focuses on the mind <ul><li>Inspiration from cognitive anthropology, psychology, market research </li></ul><ul><li>Capture users’ thoughts & feelings by use of associative methods </li></ul><ul><li>Explore the subjective, the implicit & the unconscious </li></ul><ul><li>Users ‘do’ instead of ‘tell’ ; bridges gap between what people say & what they do </li></ul>Mental Models Preferences Language
    16. 16. - TreeSort - ClickMap (early prototype) Some other research methods…
    17. 17. Rich Interactive Visualizations <ul><li>Large datasets need statistical analysis & data mining </li></ul><ul><li>Visualizations-to-go </li></ul><ul><ul><li>no excel sheets or pie-charts/bar graphs etc </li></ul></ul><ul><ul><li>interactive visualizations based on popular contemporary visual paradigms </li></ul></ul><ul><ul><li>adjust with slides & knobs !!! </li></ul></ul><ul><ul><li>‘ helicopter view’ plus ‘deep dive’ </li></ul></ul><ul><ul><li>visualization-to-go </li></ul></ul><ul><ul><ul><li>self-contained Flash files that can be emailed, embedded into PowerPoint </li></ul></ul></ul>
    18. 20. <ul><li>Rich Internet Application </li></ul><ul><ul><li>“ Enterprise-Level” Flash </li></ul></ul><ul><ul><li>1000s of lines of ActionScript code </li></ul></ul><ul><li>AJAX UI for Client tools </li></ul><ul><ul><li>Still under development </li></ul></ul><ul><li>Server: XML over HTTP </li></ul><ul><ul><li>Xml, java, SQL </li></ul></ul>Technology powering MindCanvas…
    19. 21. Where MindCanvas could help… <ul><li>Web Product Development </li></ul><ul><ul><li>prioritizing features / outcomes users care about </li></ul></ul><ul><ul><li>initial understanding of domain from user’s perspective & vocabulary </li></ul></ul><ul><li>Information Architecture </li></ul><ul><ul><li>understanding how people think for information design </li></ul></ul><ul><ul><li>design, test & validate information architecture </li></ul></ul><ul><li>Product & Brand Positioning </li></ul><ul><ul><li>- understanding how people think about your product & brand </li></ul></ul>
    20. 22. MindCanvas - current & future…. <ul><li>Current Research Methods </li></ul><ul><ul><li>OpenSort : Dendogram, VocabularyBrowzer, SimilarityBrowzer </li></ul></ul><ul><ul><li>TreeSort : ClusterBrowzer, SimilarityBrowzer </li></ul></ul><ul><ul><li>Divide-the-Dollar : WeightMap </li></ul></ul><ul><ul><li>FreeList : ListMap </li></ul></ul><ul><ul><li>Utility Questions : MultipleChoice, EssayType </li></ul></ul><ul><li>Upcoming Methods </li></ul><ul><ul><li>address every stage of the design cycle </li></ul></ul><ul><ul><li>MenuTrace, MindMontage, LikertSort, ImageAnnotate, ClickPath, MindCollage </li></ul></ul><ul><li>Upcoming Visualizations </li></ul><ul><ul><li>OnionMap, CategoryMatrix, MDS among others </li></ul></ul><ul><li>Long Term </li></ul><ul><ul><li>extend MindCanvas for testing/validating mobile interfaces </li></ul></ul>
    21. 23. Thank You