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Strategy to launch a basketball League
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Strategy to launch a basketball League



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  • 1. INDIAN BASKETBALL LEAGUE"Basketball in India is a goldmine waiting to be developed” – Bill Harris(Coach- Indian national team) Presented By: Amit Kumar and Nishant Jain Group 1
  • 2. Agenda Promote the game of basketball  How ?  Why? Competition in the market Suggested format of the league Revenue Model Bidding Model SWOT Analysis Action Plan
  • 3. Promote the game of basketball: How ?  Follow NBA’s initiative  NBA’s challenge- make basketball the 2nd most popular game of India  NBA wants huge viewership from India  NBA to build 100 basketball courts in India in next 5 years  NBA has already held 3 seasons of Mahindra challenge  The domino effect will create awareness as well as the hoopla for basketball  NBA appointed Justice Troy as basketball operations head in India
  • 4. Promote the game of basketball…. Launch a league  Association can launch its own league  Can make use of infrastructure being built by NBA  Franchisee model will fetch more money  Charisma of international players will attract viewers  League can give visibility to local teams and players  It has multiple revenue streams
  • 5. Promote the game of basketball – Why? Success of other leagues  Formula1, IPL, EPL, Hockey,Wresteling Demographic changes in the society Psychographic changes in the society Strong viewership in India for sports and entertainment Short duration and simplicity of the game Rising number of sports channels
  • 6. IPL and EPL
  • 7. Competition in the market Sports  Cricket, Soccer, Wrestling Cinema Television  Soap, reality shows, news Travel and tours Food chains
  • 8. Suggested model of the game Age Group: under 18 years. & above 18 years. Format of the tournament: Group Stage, Single Round-robin and Knockout Number of groups: 8 Number of teams: 32 No of matches: 80 Venue: India  All Metros  Kochi(Kerala)  Chandigarh (Punjab)
  • 9. Fixture Format : Main Event Group Group Group Group Group Group Group Group 1 2 3 4 5 6 7 8 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams Round 1 Total Number of Matches: 4c2 x = 48 8 Round 2 Total Number of Matches: 8c2 = 28Semi finals Total Number of Matches: 23rd Place Total Number of Matches: 2 Finals
  • 10. Enrollment Process State Teams Organizational Teams Log on to and register Registration closes on April 30, 2012
  • 11. Business Model • Sponsors • Gate Money Title & Licensing • MerchandiseAdvertisers Media Bids & Rights Franchise Rights Share from: Central Revenue Media Rights
  • 12. Projected Revenue Chart Title250 225200 180150 145 122 I. Income 96 II. Expenses100 83 103 Profit 84 50 62 0 Year 1 Year 2 Year 3
  • 13. Bidding Model and team formationAuction for teams Auction for foreign players Team composition Each team: minimum 8 Announcement of Auction for foreign national/regionaltender inviting Bids players players, maximum 2 international One team per Maximum 3 2 players under franchisee foreign players 18 from national per team teams Awarding of Awarding of Each franchise: franchise players to Only one team franchises
  • 14. SWOT Analysis • Brand Value • Competition • Networking • Low viewership • International • Lack of funds Players • NBA S W • Exposure of local talent • Global acceptance O T • Early Retirement of players • Commercialization • Copy of strategy of the game • Integrity towards • New source of Country entertainment
  • 15. Action plan Set up a tournament committee Design a tournament layout Fix the budget Plan the venues Invite teams Approach sponsors Start Promotion
  • 16. Thank You