Rajeev Bhaskar Sahi
CEO - Kwality Group
• How has the concept of Marketing changed
– What is Constant and What has changed Needs to
be examined. The rate of chang...
This is where I am :
Context
Design
Execute
This is
where I
want to be
My Own
Reality
My
Resources
My Current
Sales/Share
of Market
My Current
Offering
My Current
Image and
Mindshare
ContextCustomer
Demographics
Industry wide
Emerging
Developments
for Offering
My Own
Reality
Competition
Now and
Emerging
...
My Own
Reality
My
Resources
My Current
Sales/Share
of Market
My Current
Offering
My Current
Image and
Mindshare
ContextCus...
A Living Strategy
What
promise will
get heard
Focus on
Delivery
Relentless
differentiation
Foresight
and
Anticipation
My
Brand
My
Mindshare
My
Promise
My
Delivery
My
Unique-
ness
Marketing
Strategy
Product
Development
Pricing /
Positioning
Promoting
Placement
Post Sale
Relationship
People
How to build a Marketing strategy that works - workshop by Rajeev Sahi of Kwality Group at #GIMW
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How to build a Marketing strategy that works - workshop by Rajeev Sahi of Kwality Group at #GIMW

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Rajeev Sahi, CEO of Kwality Group gave an insightful talk on building a marketing strategy that works for entrepreneurs. Here are some slides for young startups and advertising professionals.

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How to build a Marketing strategy that works - workshop by Rajeev Sahi of Kwality Group at #GIMW

  1. 1. Rajeev Bhaskar Sahi CEO - Kwality Group
  2. 2. • How has the concept of Marketing changed – What is Constant and What has changed Needs to be examined. The rate of change is important • Cotemporary thinking : For example – Customer is always right or is he? – How do we live in the present ? • Plethora of advises/models/examples – What is relevant in one’s own Context
  3. 3. This is where I am : Context Design Execute This is where I want to be
  4. 4. My Own Reality My Resources My Current Sales/Share of Market My Current Offering My Current Image and Mindshare
  5. 5. ContextCustomer Demographics Industry wide Emerging Developments for Offering My Own Reality Competition Now and Emerging Industry Growth Trajectory
  6. 6. My Own Reality My Resources My Current Sales/Share of Market My Current Offering My Current Image and Mindshare ContextCustomer Demographics Industry wide Emerging Developments for Offering My Own Reality Competition Now and Emerging Industry Growth Trajectory
  7. 7. A Living Strategy What promise will get heard Focus on Delivery Relentless differentiation Foresight and Anticipation
  8. 8. My Brand My Mindshare My Promise My Delivery My Unique- ness
  9. 9. Marketing Strategy Product Development Pricing / Positioning Promoting Placement Post Sale Relationship People
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