Digital marketing for lead generation and sales at #GIMW

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Great Indian Marketing Weekend is a new-age sales and marketing event which brings together experts, mentors, entrepreneurs, startups and advertising professionals for insightful learning and sharing. It is organized by Nurture Talent Academy and Exchange4media in association with Businessworld. It was held on 13-14th June, 2014 at The Leela Ambience Gurgaon.

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  • http://www.google.com/ads/innovations/remarketing.html Image source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
  • http://www.google.com/ads/innovations/remarketing.html Image source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
  • Google Ads did around 10.5b US$ revenue in 2012 Q4 while Facebook Ads is expected to do around 1.5b US$ Sources: http://venturebeat.com/2012/01/19/google-blows-past-10b-in-revenue-for-q4/ http://marketingland.com/report-facebook-mobile-ad-revenues-now-20-percent-of-total-30116
  • http://techcrunch.com/2012/08/25/facebook-exchange-retargeting/
  • Digital marketing for lead generation and sales at #GIMW

    1. 1. Digital Marketing For Customer Acquisition presentation at Great Indian Marketing Weekend www.gimw.in #GIMW
    2. 2. Agenda • Case Studies • Framework to Multiply Revenue through DM • Exercise: Online Adv Strategy for Lead Generation • Q & A
    3. 3. Let’s learn from Real Examples
    4. 4. Customer Acquisition Influence Lead Sale
    5. 5. Remarketing on Google
    6. 6. Remarketing Example
    7. 7. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
    8. 8. Reveal the Name Contest 1. 150,000 people participated 2. 35,000+ requests for Test Drives 3. 8000 Cars booked in 10 days Car Launch
    9. 9. Tweet 2 Order
    10. 10. QR (Quick Response) Codes
    11. 11. Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools) Customer Acquisition Framework
    12. 12. KISSmetrics Post Trial Sign-up Flow
    13. 13. KISSmetrics Welcome Email
    14. 14. KISSmetrics Evangelizing Email
    15. 15. KISSmetrics Relationship Email
    16. 16. Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
    17. 17. Exercise: Online Advertising Strategy for Lead Generation
    18. 18. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
    19. 19. Opportunity of Targeting on Facebook • Age • Location • Gender • Interest • Relationship Status • Social Connection on Facebook • Occupation • Education
    20. 20. Interest Targeting on Facebook
    21. 21. Custom Audience: Email/Phone/UID
    22. 22. Retargeting on Facebook
    23. 23. Landing Page Optimization
    24. 24. Time to Create Your Strategy http://bit.ly/dv-ws
    25. 25. Let’s continue this conversation… @PradeepChop ra On Social Media Off Social Mediapradeep@digitalvidya.com Thank You! Download @ http://bit.ly/dm4ca

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