Art of story telling - workshop at #GIMW - Great Indian Marketing Weekend

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Art of Story telling is key for entrepreneurs and advertisers - Learn from Deepti Pant's workshop as she shared her experiences at Great Indian Marketing Weekend.

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Art of story telling - workshop at #GIMW - Great Indian Marketing Weekend

  1. 1.  The Art of Story Telling at Great Indian Marketing Weekend www.gimw.in by Deepti Pant, The Truth School
  2. 2. Truth School: An Institute of Innovation and Storytelling
  3. 3. Truth School: An Institute of Innovation and Storytelling
  4. 4. Truth School: An Institute of Innovation and Storytelling
  5. 5. Truth School: An Institute of Innovation and Storytelling
  6. 6. Truth School: An Institute of Innovation and Storytelling
  7. 7. Truth School: An Institute of Innovation and Storytelling
  8. 8. Truth School: An Institute of Innovation and Storytelling Myth: The folklore
  9. 9. Truth School: An Institute of Innovation and Storytelling Wonder
  10. 10. Truth School: An Institute of Innovation and Storytelling Emotion to the numbers
  11. 11. Truth School: An Institute of Innovation and Storytelling Authenticity to your plan
  12. 12. Truth School: An Institute of Innovation and Storytelling Power to your thought
  13. 13. Relevance to your idea Truth School: An Institute of Innovation and Storytelling
  14. 14. Truth School: An Institute of Innovation and Storytelling Magicto the word Oralorinked
  15. 15. Truth School: An Institute of Innovation and Storytelling Numeric laughed
  16. 16. Truth School: An Institute of Innovation and Storytelling Withoutastoryin yourlife,youareamere character.A Storymakesyouhero. Find yourstory
  17. 17. Truth School: An Institute of Innovation and Storytelling Greenlooksgreener if shetouchedhim… Lovesturnsinto passionwhen storyis the girl he ischasing… Battlesbecome warwhenstorystyles them…
  18. 18. Truth School: An Institute of Innovation and Storytelling STRUCTUREOFSTORY adayin herlife
  19. 19. Truth School: An Institute of Innovation and Storytelling ACT 1:Good morning Introduction Ofcharacters Ofplot Ofmoodandemotion
  20. 20. Truth School: An Institute of Innovation and Storytelling ACT II :lunch andsiesta Concoctionofdrama Conflict Statements Strategy
  21. 21. Truth School: An Institute of Innovation and Storytelling ACT III :the moonandthe stars Death Revenge Resolution Climax
  22. 22. Truth School: An Institute of Innovation and Storytelling ACT STRUCTURE CAN BE CHANGED
  23. 23. Truth School: An Institute of Innovation and Storytelling HER LOVERS
  24. 24. Truth School: An Institute of Innovation and Storytelling If she is with a king, she motivates, enthuses and brings firetothe veins. If she is with time, she brings wonder and myth tothe table. If she is with wordssmith, she is full of drama,plot andsuspense.
  25. 25. Truth School: An Institute of Innovation and Storytelling HER CHILDREN Parable Mythology Epic and Saga Dramaand Theatre Poem and Dance Fable and Film Design Dastangoi
  26. 26. Truth School: An Institute of Innovation and Storytelling
  27. 27. Truth School: An Institute of Innovation and Storytelling YOU AS A STORYTELLER
  28. 28. Truth School: An Institute of Innovation and Storytelling BUT ask me WHY DO YOU NEED HER
  29. 29. Truth School: An Institute of Innovation and Storytelling Are your sales people and top leader having tough time telling your story?
  30. 30. Truth School: An Institute of Innovation and Storytelling Are you overloading audience mind with mind boggling data instead of engaging them with meaningful responses
  31. 31. Truth School: An Institute of Innovation and Storytelling Man is the only creature that can wound from a distance, he can also be persuaded at a long range. With a story.
  32. 32. Truth School: An Institute of Innovation and Storytelling Are your employees struggling to see your vision and how they can help you realize it.
  33. 33. Truth School: An Institute of Innovation and Storytelling People are telling your stories anyway so why not they tell the stories you want
  34. 34. Truth School: An Institute of Innovation and Storytelling THE BUILDING BLOCKS How
  35. 35. Truth School: An Institute of Innovation and Storytelling You The Body The Awaaz The Nazm The Saaz The Bazm
  36. 36. Truth School: An Institute of Innovation and Storytelling Get your ACT together Knowing what you have to present completely Learning what are FACTS What are EMO – ACTS What are CULT – ACTS What are CUT - ACTS
  37. 37. Truth School: An Institute of Innovation and Storytelling Sequencing w h 0
  38. 38. Truth School: An Institute of Innovation and Storytelling and she LEADS YOU TO Metaphors scenario building, vivid effect and getting the mood and emotion All projects have shadows – no exceptions. All companies have heritage – no exceptions
  39. 39. Truth School: An Institute of Innovation and Storytelling and she LEADS YOU TO How far can story metaphors be stretched? They go to infinity. Stories are a nourishment for our hungry souls. Stories are magic, taking us everywhere: backwards, forwards or happening right in the present time, transporting us to many places and situations we might never go.
  40. 40. Truth School: An Institute of Innovation and Storytelling and she HELPS TO DECIDE Creation of patterns connecting unconnected facts and figures Messages to convey Helps to develop memory Memory aids measurement
  41. 41. Truth School: An Institute of Innovation and Storytelling Raise a question w h y
  42. 42. Truth School: An Institute of Innovation and Storytelling and she makes it easier to Shakes things up Unconnected Situations - Abstract Answers Context is king Strategic communication should be showcased Narrative transport
  43. 43. Truth School: An Institute of Innovation and Storytelling Moment of Reflection w h e r e
  44. 44. Truth School: An Institute of Innovation and Storytelling and she AIDS to comprehend and focus on Finding a common ground emotion, culture and authenticity in what you are saying Time, Space, Culture, Identity, and Motivation
  45. 45. Truth School: An Institute of Innovation and Storytelling You The Body The Awaaz The Nazm The Saaz The Bazm
  46. 46. Truth School: An Institute of Innovation and Storytelling Moment of Reflection is the focus
  47. 47. Truth School: An Institute of Innovation and Storytelling DATA DATA WITH STORY The stories sell belief
  48. 48. Truth School: An Institute of Innovation and Storytelling Facts Perception
  49. 49. Truth School: An Institute of Innovation and Storytelling APPLICATIONS of STORY
  50. 50. Truth School: An Institute of Innovation and Storytelling Leadership Challenges Develop characters, stories around your data Applications Identify leadership challenges Create or find stories that you can authenticate Marry your stories with your vision and data Create platforms of sharing and creating memories
  51. 51. Truth School: An Institute of Innovation and Storytelling Stories are much more than entertainment, they impact audiences in deep and permanent ways and they help us see ourselves and the world around us more clearly. If you want to people to know and understand your world – start telling stories about it.
  52. 52. Truth School: An Institute of Innovation and Storytelling Brand Challenges Identify your core values Know your story or create it Clarify, explore and mount your story Add anecdotes and metaphors Follow the act structure Design the action plans as a story which should bring out the moment of reflection Applications
  53. 53. Truth School: An Institute of Innovation and Storytelling Listen to your customer and construct the bigger picture. Put the customer’s requirements into the context of his overarching story. You may be amazed at what lurks in the shadows.
  54. 54. Truth School: An Institute of Innovation and Storytelling Personal Challenges What makes you a hero Explore your own life patterns Find your Metaphors Explore your Conflicts as plot points Build your army Strategise your war to finish Applications
  55. 55. Truth School: An Institute of Innovation and Storytelling People engage with, remember and are influenced by – stories.
  56. 56. Truth School: An Institute of Innovation and Storytelling Employee Engagement Challenges Corporate storytelling system Create your own strategic narrative : Story collector and creator Stories with promise and communicating value Share stories of and with Peon to CEO Develop your own heroes: specific appreciation Tell stories that can be cherished and passed on: avoid chinese whispers Applications
  57. 57. Truth School: An Institute of Innovation and Storytelling Suppressed, unvoiced needs can be revealed by living inside the narratives of your people. Story is the diagnostic tool. It tells of the desire, weakness and final purpose.
  58. 58. Truth School: An Institute of Innovation and Storytelling MBA from MONIRBA Worked with Educomp Datamatics and Megatech for 7 years Associate alumni of NID In Design Management and Innovation Research Alumni of FTII in Film Scripting and Film Direction Worked in industry for 20 years in films and Innovation management Has successfully developed, structured and mounted India’s first ever diploma program in Design Management and Innovation Research at MICA and placed all students successfully for 2 years from 2004 to 2006. Has been Professor of Design Management and Innovation Research for more than a decade Consults and trains many corporates in the area of INNOVATION, IMAGE CREATION AND STORYTELLING Has consulted and trained brands like SAMSUNG, LG, Onio, Mudra, MICA, DTDC, CookSon, Zydus Cadilla, Raula pai gaye – a punjabi film, Dekh ke a bhojpuri film and many more. And it goes on as YEAR, COMPANY’S NAME, DURATION, DESIGNATION, PROJECTS DONE. She is now Director of Ralibha Innovations – www.ralibha.com and Chief Mentor of Truth School : An Institute of Innovation and Storytelling – www.truthschool.in EXCERCISE
  59. 59. Truth School: An Institute of Innovation and Storytelling My tryst with storytelling started in an unstructured manner when as a young student of Kathak, all of the age of 12, I was told to develop a story around a piece of western music by My Guru Mai – Jyoti Di. What I came up with, not only got me an A + in the exam but also got immense recognition for me as a Storyteller and I was told I am a “Katha – Kaar” more than a kathak dancer. But then, the ways of life took over and I breezed into my 12th boards, where I met a teacher called Vakeel Sir, who introduced me to sketching and then in my life I started to visualize stories in a way of what you call “ Graphic Novels “ now. This was way back in 1986. But my parents told me you cant make money by being an artist and so I became a photojournalist for The Times of India : Allahabad. This was in 1991. It was a freelance job which I still pursue now and then. I parally pursued my MBA to buy more butter for my bread. And then my husband took me to the door steps of NID and my destiny changed as I entered into THE design school. And I became a design monk from a creative vagrant. I was introduced to many kinds of art, artists and storytellers from all over the world and as I worked towards being an innovation professional, ethnography and design research had more than one meaning for me. They were not just innovation tools but also a medium to explore stories in cultures and people’s lives. Hence, if I would work with Vikaar – an NGO in Rajasthan , I would explore Phad and other storytelling cultures there. If I worked with a designer in Bangalore, I would explore KATHAKALAKSHEPA and so on. But I totally fell in love with the art of Urdu storytelling when I met Mahmood Farooqui and started learning “Dastangoi” from him. Infact, my journey, much later, into film making, was also an expression to learn deeper about popular storytelling medium like films, which took me to FTII and deep colorful lanes of Bollywood. Example
  60. 60. Truth School: An Institute of Innovation and Storytelling For more details, please contact - deepti@truthschool.in Pl visit : www.gimw.in Join us on www.facebook.com/gimwin The Truth School An Institute of Innovation and Story telling Thanks Story telling communicates and persuades because, regardless of language and culture, human beings are hard wired to receive information in story forms

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