Detailed
Agenda
DAY 1: A 2 Z OF DIGITAL MARKETING (August 16, 2014)
CHOICES FOR MARKETERS
Search
Social
Mobile
Display
Others
DIAGNOSTIC S...
Day 2: Social Media marketing (August 17, 2014)
Difference between social media and other media
Marketing on social networ...
Day 3: Search Engine Optimization (August 23, 2014)
Introduction to SEO
 How Google Algorithm Works
 Google Guidelines f...
Types of online advertising
Search Networks
Ad Networks
 Introduction to Ad Words - Google Ad words
 Getting Started wit...
Getting the right domain
Getting the appropriate Web Host
Introduction to wordpress
 Why wordpress is the best tool for n...
Legitimate/ opt-in email marketing
Online & Offline Data Capture
Optimizing for Inbox Deliverability + Email Design
Import...
Why Analytics is important for business
Tools for Analytics
Google Analytics
 setting up a Google analytics account
 add...
What is display advertising? Comparison with
other types of advertising.
Creative Formats
Banner ads
Getting your messagin...
Planning Your Campaign
Situation Analysis
Information Gathering
Target Audience
Setting Objectives
Appropriate Tools
Actio...
Day 16: The Future of Digital Marketing (October 5, 2014)
Program Fee is Rs 31999 for the entire course and Rs 16999 for a...
1. Who will benefit from this series of workshops?
A marketing professional or a company looking to sell some product or s...
Classes will commence from 10 PM and end at 5PM.
10. Will you be giving any printed material which I can take home?
Yes. P...
To know more about us or to get more details, please visit
 Website: dma.nurturetalent.com
 Email: amit.grover@nurtureta...
A 2 Z of digital marketing - Advance level workshops for entrepreneurs
A 2 Z of digital marketing - Advance level workshops for entrepreneurs
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A 2 Z of digital marketing - Advance level workshops for entrepreneurs

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Digital Marketing is like unfulfilled sex, every one does it but no one seems to have reached the orgasm stage. To add to these complex dimensions, there are so many positions too! Ok, lets ditch the sex talk and get to the point.

Nurture Talent Academy is launching a series of workshops, 16 in total covering A 2 Z of digital marketing covering advance areas. The series begins in August and will be conducted all across the month on weekends till October 1st week.

The participants get a chance to learn from the best trainers, led by Siddharth Goyal, (member of BJP's IT Cell, and was a key behind the success of its online initiatives including campaigns like India272, chaipecharcha, ModiforPM, IITians for Modi and many more). Moreover, guest speakers from ventures like Jabong, Myntra, PolicyBazaar, Reliance Jio and many more will join for sharing their strategic and practical insights. Participants, which may include startups as well as working professionals, will need to get their laptops and will be doing live exercises on their own websites, digital campaigns, developing content and gaining valuable feedback.
Additionally, we have lined up an impressive set of hiring partners who are looking for talented and skilled team members to join them, and to top it we are giving out freebies and benefits, which is an icing on the digital cake for you :-)

To check out the schedule, topics covered, venue, registration process etc. visit dma.nurturetalent.com.

Wish you success in your digital future!

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A 2 Z of digital marketing - Advance level workshops for entrepreneurs

  1. 1. Detailed Agenda
  2. 2. DAY 1: A 2 Z OF DIGITAL MARKETING (August 16, 2014) CHOICES FOR MARKETERS Search Social Mobile Display Others DIAGNOSTIC STUDY A diagnostic test to determine what you know and what you don’t know Test Analysis GLOSSARY OF ACRONYMS AND TERMINOLOGIES: SEO SEM PPC CTR ROI CPM CPC CPA SMO SMM Bounce Rate Visitors and Unique visitors Setting Objectives of your digital campaign  Various common objectives  Picking your own objective for your campaign Advanced Searching Methods  Google alerts  Competition Search OVERVIEW METRIC TOOLS Google Web Master Tools Google Analytics FB Insights Alexa Ranking Website Grader Comparison between Digital Marketing and traditional forms. Deciding budget and time/resources required. Engaging Audience Attract Acquire Engage
  3. 3. Day 2: Social Media marketing (August 17, 2014) Difference between social media and other media Marketing on social networking websites FACEBOOK MARKETING Facebok profiles: Engaging with audience Facebook Pages  Creating Facebook Page.  Choosing the right category of page  Increasing Likes  Simple methods  Advanced hacks with and without money  Engaging fans Case studies of good and bad pages FACEBOOK ADVERTISING  Creating Facebook ads  Best practices of Facebook ads  Targeting custom audiences  CPC or CPM- How to pay for Facebook ads  How to increase your ROI from Facebook ads  Creating and promoting events using facebook. ADVANCED METHODS  Facebook marketing mix with other marketing platforms  Case studies on Facebook marketing.  Community building using facebook groups.  Difference between group and page.  Integrating facebook on your website.  Converting a profile to a page.  Networking with Facebook: Connecting friends to friends.  Using Thunderclap LINKEDIN MARKETING  Company pages vs individual profiles  Using company linkedin pages to find the right person of interest.  Importance of InMail  Marketing on LinkedIn groups  Linkedin advertising & it best practices  Increasing ROI from LinkedIn ads  Case studies on LinkedIn marketing  Blogging on Linkedin 1. TWITTER MARKETING  Twitter vs facebook  From 0 to 100 followers  Engaging with tweeples  Common twitter tools  Trending on twitter GOOGLE+ MARKETING  Understanding the importance of G+  Hangouts  Communities OTHER SOCIAL NETWORKS  Meetup  Pinterest  Instagram MAKING YOUR WEBSITE SOCIAL  Putting facebook comments  Like box  Like button  Auto publishing website content on social sites (synching and scheduling)
  4. 4. Day 3: Search Engine Optimization (August 23, 2014) Introduction to SEO  How Google Algorithm Works  Google Guidelines for SEO  Design vs Usability Choosing the right domain name Discussion on keywords  Tools to find keywords (paid & free)  Finding competition keywords.  Google trends & insights  How to find relevant keywords Planning SEO of a website  Page Optimization  Website Updates  Monitoring SEO process  Apt URL for keyword optimization Preparing SEO reports Google Page Speed Insights On page optimization ● Keywords optimization ● Internal linking ● Meta tags creation ● Basic HTML knowledge ● Image tag optimization ● Creating sitemap ● Uploading sitemap on website ● Google webmasters tool Off page optimization  What is Page rank  What are back links  Techniques of link building  Directory Submission  Articles marketing and PR  Blog marketing  Press releases  Social bookmarking  Forums marketing  Classifieds submission  Google maps submission  What not to do in link building
  5. 5. Types of online advertising Search Networks Ad Networks  Introduction to Ad Words - Google Ad words  Getting Started with Ad Words – How to set up account etc.  Targeting - Search, Contextual or placement  Brief Introduction to Microsoft Adcenter/Bing  Key PPC Concepts - Campaigns, adgroups, ads, keywords, quality score, CTR Search Campaigns  The Ad Words Toolbox – Key-word Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.  Keyword Grouping using Broad, Exact, Phrase, Negative Match Techniques  Writing Compelling Ad Copies—Do's and Dont's  Creation of Effective Campaigns and Ad groups  Keyword Research and Research Tools  Bidding process - Manual vs Auto, Advanced bidding, Real time bidding  Search Campaign Process Ad extensions Landing Pages Budgets Scheduling Optimization of Ads Increasing CTR and decreasing CPC Affliate Marketing ● Introduction to affiliate marketing ● Different ways to do affiliate marketing ● Live examples of how people are making money as an affiliate ● Getting you started as an affiliate by getting you approved as an affiliate from India's top affiliate agencies ● Some of the top affiliate networks in the world Ecommerce Marketing ● Starting your online shop ● Integrating ecommerce with social media ● Determining your niche client base. ● Formulating right ecommerce marketing strategy ● Competing with 300 pound gorillas. ● Using affiliate marketing to promote your ecommerce business ● A case study on ecommerce marketing Day 4: Search Engine Marketing (August 24, 2014) Day 5: eCommerce and affiliate Marketing (August 30, 2014)
  6. 6. Getting the right domain Getting the appropriate Web Host Introduction to wordpress  Why wordpress is the best tool for non professionals.  Installing wordpress in any webhost  Building any type of website using wordpress and an appropriate theme.  Securing your wordpress website  Must have wordpress plugins for your website. Backing up your website Integrating a chat system to engage visitors. Remarketing - setting up remarketing campaign - creating remarketing lists - advanced list creation Managing content on your website  Creating pages and posts.  Sharing your website content Lead Generation ● What is lead generation ● Different ways to generate leads ● What are landing pages ● How to create a landing page ● Best practices while creating a landing page ● A/B testing & why is it important ● How to convert leads into sales ● How to nurture leads ● What is a lead funnel ● Adopting correct marketing strategy for lead funnel ● Examples of lead nurturing and strategies to convert leads into sales ● How to convert dead leads- some examples Day 6: Website Development (August 31, 2014) Creating the right copy for your website. Importance of copy Keyword density for SEO Landing Page creation and parameters. Bounce Rate of a website Factors that increase bounce rate How to reduce bounce rate. Balance between copy and images. How to create images. Role of action buttons Infographic creation Creating simple graphics for social media. Blogging  Blogging as a tool for search engine marketing  Developing a habit: How to write content regularly  Types of contents to create  Sharing blog content  Miscellaneous ways to popularize your blog  Commenting  Writing blogs for others  Using Adsense to make money for your blog Day 7: Website Content and Blogging (September 6, 2014)
  7. 7. Legitimate/ opt-in email marketing Online & Offline Data Capture Optimizing for Inbox Deliverability + Email Design Importance of having company Email + Email Copy, Structure, Delivery & Systems Determining the goal of the email marketing campaign The right Email meta data  To and From field  Right Email Signatures Using Free Newsletter Services How to Test your email Writing Appropriate Responses to convert even more leads How to write a  Marketing Proposal o B2C o B2B  Newsletters o To Design or not to design o Determining frequency o Using newsletter as a platform to make more money via advertising. o Determining appropriate length of the newsletter Using Linkedin’s InMail How to schedule emails Creating emails automatically from website content. Measuring your email RoI Determining click through rate Split Testing Day 8: Email Marketing (September 7, 2014) Day 9: Video Marketing (September 13, 2014) Advantage of videos over articles Creating simple videos:  Using your Phone  A digital camera and a tripod Types of videos to create:  Information videos  Creating ppts through articles  Screencasts  Fun videos  Interviews  Hangout discussions  Direct monologues Determining the right length. Converting an article into a video Posting your video on video sharing websites Promoting your video and channel  Sharing its link.  Using more popular channels  Embedding video Tools to create/edit videos Using tools to send video emails.
  8. 8. Why Analytics is important for business Tools for Analytics Google Analytics  setting up a Google analytics account  adding analytics code to website  Learn about your audience, behaviour and conversions  Goals and conversions in Google Analytics Realtime data Understanding Metrics  unique visitors  page views  bounce rate  Measuring and analysing performance Google Tag Manager functionality and benefits Google Analytics for Mobile Apps Increasing traffic to your website Day 10: Google Analytics and Metrics (September 14, 2014) Key Mobile Marketing Concepts Trends in Mobile Making your Web mobile friendly  Is your website Responsive?  Responsive v/s Separate mobile portal Mobile Apps  Building an App  Development cost  Going Native vs HTML5  Helpers Coco2dx, Cordova, etc  Getting listed on app stores App Store optimization  Keywords are different  Fetching Customer reviews  Tying back with Google+ Promoting your Mobile App  Ad Mob Pricing of the App  Paid v/s Free Monetizing the app  Upfront charge  Subscription model  Pay per use model  Microtransactions model  Quick note on how this is impacted by your development strategy Mobile Devices SMS Content + Strategy Proximity Marketing + Bluetooth QR Codes Marketing using Whatsapp Examples and case studies Day 11: Mobile Marketing (September 20, 2014)
  9. 9. What is display advertising? Comparison with other types of advertising. Creative Formats Banner ads Getting your messaging right Rich media ads Pop ups and pop under ads Creation of Banners using Display Builders Remarketing Tools Language targetting in India. Case Study Day 12: Display Advertising (September 21, 2014) Day 13: Marketing Automation (September 27, 2014) Automating the sales funnel  Landing Page  Product purchase Automating Email Marketing with auto responders Automating content sharing Semi Automating social media Ad optimization in real time using A/B testing for ads. CRM  Why use a CRM  Keeping a track. Using templating process Cron Jobs in websites
  10. 10. Planning Your Campaign Situation Analysis Information Gathering Target Audience Setting Objectives Appropriate Tools Action Plan Setting the Budget Measurement Iteration & Enhancement Examples of integrated marketing plans Selecting the right campaign Outsource or DIY How to study consumer behavior Languages and local dialects Day 14: Strategy (September 28, 2014) Day 15: Growth Hacking (October 4, 2014) Build a growth mindset Starting the process of hacking Steady vs Rapid growth Organic search growth hacks Email growth hacking  Relevant Google groups and how to get user emails from groups Retention over acquisition Case studies
  11. 11. Day 16: The Future of Digital Marketing (October 5, 2014) Program Fee is Rs 31999 for the entire course and Rs 16999 for any 8 modules. Contact us for any group/corporate discounts. Why do you need Competitor benchmarking Social Media Monitoring tools  Hootsuite  Radian6  Topsy SEO Benchmarking tools  Bing.com's backlink checker  Traffic Travis  Quicksprout  Moz.com SEM Benchmarking tools  SEMRush  Adwords Keywords Tool Email benchmarking  Signup! Missed Call system Using visiting cards
  12. 12. 1. Who will benefit from this series of workshops? A marketing professional or a company looking to sell some product or service will benefit greatly by attending this workshop. 2. When is the workshop starting? The workshop is starting from August 16, 2014 and will take place over a period of 8 weekends for a total of 96 hours. 3. Is there a discount? You will get a 10% discount if you register early before July 30, 2014. There is also a corporate discount. Contact us for details. 4. Can I register offline? Yes you can. Please contact us if you want to register offline. 5. Can I attend parts of the workshop? You can attend the entire series or select any 8 modules. However, if you’re only attending 8 modules, you will need to let us know in advance which 8 modules you wish to attend. 6. Can I pay in parts? You can pay in 2 installments: 1 at the beginning of the workshop and 1 in the middle of the workshop. 7. Will you be doing this series again? Nothing of the sort has been planned as of now. We strongly encourage you to attend the workshop NOW. 8. Where can I get the detailed syllabus? You can download the complete syllabus here. 9. What are the class timings? Frequently Asked Questions
  13. 13. Classes will commence from 10 PM and end at 5PM. 10. Will you be giving any printed material which I can take home? Yes. Printed material is included in the course and will be given to all participants. 11. Is lunch included in the fee? No. Lunch is not included. Please make sure you bring your lunch to the class. 12. Are all speakers confirmed to come? Speakers can be changed and are subject to availability and their schedules. While we have listed out a number of speakers, only one speaker will come each day. In other words, the list you see is tentative. 13. What are the credentials of Nurture Talent Academy? Nurture Talent Academy is India’s first training institute for entrepreneurs. We have conducted over 500 workshops in the past 4 years in nearly every major city in India and across all colleges. The CEO of Nurture Talent Academy is an IIT/IIM alumnus and the CTO is an alumnus of NSIT Delhi. 14. Are you also hiring? Will I get a job after I complete the course? While we ourselves are not looking to hire, we have tied up with various companies who have agreed to interview selected attendees from the workshop. Nurture Talent Academy will play no role in the hiring process of such companies. We will urge you to keep your resume ready though. 15. Is there any certification? All participants will receive a certificate of completion from Nurture Talent Academy. A gold certificate will be given to those participants who attend the complete workshop and a participation certificate will be given to those who attend 8 modules.
  14. 14. To know more about us or to get more details, please visit  Website: dma.nurturetalent.com  Email: amit.grover@nurturetalent.com  Phone: 9833410822 Contact Us We

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