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Advertisement Analysis
By Amirul Islam
Ellie Goulding - Lights
The advert consists of a stylized fonts that
resonates with the whole album itself which is
called “Lights”. The golden and sparkly text also
links to the golden dots along the artists hairs
which emphasizes the stylistic elements found
throughout the whole advert. All these elements
within this advertisement make it apparent that
the whole album and the artists music is from the
pop genre as the advert looks fun and interesting.
The advert itself follows the normal conventions
of advertisements as the artist name is
significantly larger than the album name whilst
they contain similar fonts and color. The advert
also features some good reviews and ratings from
reviewers which boost the whole credibility of the
album as well as the artist making it more
appealing to audiences. The black background for
the reviews and white texts making the good
reviews stand out and emphasis her credibility.
Jessie J – Who You Are
This is a lot more stylized conventions which link to
the pop genre as the shiny and golden text make it a
lot more dominant to others. The contrast between
the gold and black make the artists name stand out
more than anything, whilst the larger size and curvy
text make it center of attention. The image that is
used also breaks the fourth wall which would make
the audience able to create a relationship, increasing
the chance of a sale. The blackness elements of the
artists photo is carried into the bottom of the
advert, which consists of the album names and the
number 1 single she has, which helps increase her
credibility. The black background for the bottom
emphasizes the text which is gold and white, that is
the same as the text from above of the advert. The
whole advert seems to have a flow in terms of
gold, black and white colors and the stylized text.
Taylor Swift – Red
This advert is mainly strong with the consistency in
colors as the album name “Red” mainly dictates
the whole outcome of the advert in terms of
colors. The use of white and red add a simplistic
yet stylish feel which links to the pop genre making
it seems fun and enjoyable. The picture used also
links to the album name as there happens to be a
red filter, which some white aspects. The advert
does challenge some conventions of adverts due
to the album name that is larger than the artists
name, however the artists name does stand out
due to the white text. The whole advert has really
good consistency as the color patterns of the red
and white stands out and adds some structure.
The color pattern for the tour locations make each
stand out with the help of the black background.
The font for every bit of text is more or less the
same, but the font size does vary, however the
similar fonts do increase the consistency.

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Advert analysis

  • 2. Ellie Goulding - Lights The advert consists of a stylized fonts that resonates with the whole album itself which is called “Lights”. The golden and sparkly text also links to the golden dots along the artists hairs which emphasizes the stylistic elements found throughout the whole advert. All these elements within this advertisement make it apparent that the whole album and the artists music is from the pop genre as the advert looks fun and interesting. The advert itself follows the normal conventions of advertisements as the artist name is significantly larger than the album name whilst they contain similar fonts and color. The advert also features some good reviews and ratings from reviewers which boost the whole credibility of the album as well as the artist making it more appealing to audiences. The black background for the reviews and white texts making the good reviews stand out and emphasis her credibility.
  • 3. Jessie J – Who You Are This is a lot more stylized conventions which link to the pop genre as the shiny and golden text make it a lot more dominant to others. The contrast between the gold and black make the artists name stand out more than anything, whilst the larger size and curvy text make it center of attention. The image that is used also breaks the fourth wall which would make the audience able to create a relationship, increasing the chance of a sale. The blackness elements of the artists photo is carried into the bottom of the advert, which consists of the album names and the number 1 single she has, which helps increase her credibility. The black background for the bottom emphasizes the text which is gold and white, that is the same as the text from above of the advert. The whole advert seems to have a flow in terms of gold, black and white colors and the stylized text.
  • 4. Taylor Swift – Red This advert is mainly strong with the consistency in colors as the album name “Red” mainly dictates the whole outcome of the advert in terms of colors. The use of white and red add a simplistic yet stylish feel which links to the pop genre making it seems fun and enjoyable. The picture used also links to the album name as there happens to be a red filter, which some white aspects. The advert does challenge some conventions of adverts due to the album name that is larger than the artists name, however the artists name does stand out due to the white text. The whole advert has really good consistency as the color patterns of the red and white stands out and adds some structure. The color pattern for the tour locations make each stand out with the help of the black background. The font for every bit of text is more or less the same, but the font size does vary, however the similar fonts do increase the consistency.