UX and the City - An introduction to user experience design in the financial services industry

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  • 1. UX and the City An introduction to user experience design in the financial services industry Amir Dotan / LAB49http://www.flickr.com/photos/harshilshah/1508319950/
  • 2. About  me  User Experience architect at LAB49; a technology consulting firm thatbuilds advanced solutions for the financial services industryPreviously:- Researcher at the Centre for HCI Design at City University London- Multimedia degree lecturer at SAE Collage (London)- Flash developer at SHAPE Interactive (Israel)BA (Hons.) Multimedia Arts (Middlesex University)MSc Human-Centred Systems (City University London)
  • 3. I’m  going  to  talk  about  1.  Working  as  a  UX  professional  in  the  financial  services  industry  2.  The  trading  floor  work  environment  and  its  impact  on  UX  work  3.  User  Experience  Design  considera3ons  
  • 4. Working  in  the  financial  services  industry   Diverse  markets   Foreign  exchange,  stocks,  commodiFes,  futures  contracts,   Bonds,  credit,  rates  and  more  h2p://www.flickr.com/photos/funadium/913303959/  
  • 5. Working  in  the  financial  services  industry   Typical  projects   Trading  systems  (Single  and  MulF-­‐Dealer  PlaPorms)   Risk  Management  systems   Market  data  (research)   Strategic  planning  Lab49  -­‐  BEA  Fixed  Income  PorKolio  Pricing  Demo  
  • 6. Working  in  the  financial  services  industry   Diverse  user  groups   Internal  and  external  users   Individuals,  small-­‐medium  businesses,  large  corporates,     insFtuFonal  investors  (hedge  funds,  pension  funds,  governments   central  banks  etc.)  h2p://www.flickr.com/photos/d-­‐kav/4629934426/  
  • 7. Working  in  the  financial  services  industry   Different  banks  –  Different  procedures,   terminology  etc.  h2p://www.lindsayfincher.com/albums/greenwich/thames_canary_wharf.sized.jpg  
  • 8. Working  in  the  financial  services  industry   Developing  projects  for  a  global  audience  http://www.flickr.com/photos/horiavarlan/4270078348/
  • 9. Working  in  the  financial  services  industry   Extremely  compeFFve  industry  h2p://www.flickr.com/photos/pues/2552993021/  
  • 10. An  advice  I  was  given  #1   “Start  reading  the  Financial  Times”  h2p://www.flickr.com/photos/riceyrice/3032227676/  
  • 11. Working  in  the  financial  services  industry   ConfidenFal  projects  
  • 12. Working  in  the  financial  services  industry   The  right  usable  user  interface  can   help  make  billions  http://www.flickr.com/photos/ari/3731724596/
  • 13. Working  in  the  financial  services  industry   RegulaFon  and  internal  legal  departments  http://www.flickr.com/photos/somegeekintn/3709203268/
  • 14. Working  in  the  financial  services  industry   “Fat  Finger”  syndrome  
  • 15. Working  in  the  financial  services  industry   Limited  access  to  what  compeFtors  are  doing  http://www.flickr.com/photos/practicalowl/314989744/
  • 16. Working  in  the  financial  services  industry   Limited  professional  literature    http://www.flickr.com/photos/betsythedevine/1387463115/
  • 17. An  advice  I  was  given  #2   “Find  someone  nice  in  the  bank  and   never  let  them  go”  http://www.flickr.com/photos/stuseeger/226628124/
  • 18. The  trading  floor  work  environment   Working  in  front  of  3-­‐6  monitors  h2p://www.flickr.com/photos/27244534@N08/2539318470/  
  • 19. The  trading  floor  work  environment   Displaying  a  wealth  of  diverse  informaFon  http://thomsonreuters.com/products_services/financial/eikon
  • 20. The  trading  floor  work  environment   Rear-­‐view  mirrors  a2ached  to  the   computer  screens  
  • 21. The  trading  floor  work  environment   Legacy  systems   A  complicated  network  of  different  systems  
  • 22. The  trading  floor  work  environment   Diverse  communicaFon  channels  h2p://www.flickr.com/photos/xospecialk/2247393752/  
  • 23. The  trading  floor  work  environment   Use of diverse alert soundsh2p://www.flickr.com/photos/uzvards/129244063/  
  • 24. The  trading  floor  work  environment   Busy  and  ohen  unavailable  users  http://www.flickr.com/photos/artemuestra/2941677924/
  • 25. User  Experience  Design  considera3ons   Developing  interfaces  using  Flex   and  SilverLight  
  • 26. User  Experience  Design  considera3ons   Use  of  colours   Colour  blindness  consideraFons  
  • 27. User  Experience  Design  considera3ons   Standard  components  –  The  blo2er,  SPOT  panels,  charts  
  • 28. User  Experience  Design  considera3ons   Maximising  screen  real-­‐estate  
  • 29. User  Experience  Design  considera3ons   Not  always  possible  to  use  real  data  in     prototypes  and  mockups  h2p://www.flickr.com/photos/fredjk/276849773/  
  • 30. User  Experience  Design  considera3ons  Keyboard-­‐friendly  interfaces   hLp://www.flickr.com/photos/paul_garland/2268928575/  
  • 31. User  Experience  Design  considera3ons   Typography  and  numbers  h2p://www.flickr.com/photos/zoezolka/313115700/  
  • 32. Swap   SPOT   Call   User  Experience  Design  considera3ons   VolaFlity   Put   Terminology CCY   Short  Liquidity   Hedge   Straddle   Pip   Principal     Bid   Margin   Maturity   Delta   PosiFon   Yield   Blo2er  
  • 33. User  Experience  Design  considera3ons  Modular  interfaces   h2p://www.flickr.com/photos/seven13avenue/2080281038/  
  • 34. User  Experience  Design  considera3ons  Branding  consideraFons  
  • 35. User  Experience  Design  considera3ons   Data  visualisaFon  h2p://www.flickr.com/photos/second_story/3120736445/  
  • 36. User  Experience  Design  considera3ons   Mobile  apps  
  • 37. User  Experience  Design  considera3ons   ImporFng/exporFng  Excel  files  http://www.flickr.com/photos/niallkennedy/58697937/
  • 38. User  Experience  Design  considera3ons   Using  Fcking  numbers  in  prototypes   http://www.flickr.com/photos/artnoose/2263480871/
  • 39. User  Experience  Design  considera3ons   Snapshots  &  Drilldowns   http://www.flickr.com/photos/28481088@N00/1577594077/
  • 40. User  Experience  Design  considera3ons   SomeFmes  the  killer  app  is  a  simple  form,  not   a  fancy  UI  and  complex  data  visualisaFon  http://www.flickr.com/photos/second_story/3120728429/
  • 41. Thank  you   amirdotan1@gmail.com   www.amirdotan.com  (UX  blog  in  Hebrew)   Twi2er  @UX_links,  @UX_for_Finance  http://www.flickr.com/photos/harshilshah/1508319950/