Technical Social Mechanisms - Examples and current trends

Slide 1: Technical Social Mechanisms Examples and Current Trends Amir Dotan Centre for HCI Design, City University London http://www-hcid.soi.city.ac.uk - November 2007 -

Slide 2: Themes • Network/Group Formation • Network Activity • Social Circles • Informal/Casual Communication • Social Nearness • Sharing/Distributing Content • Privacy • Social Filters • Social Visualisation • Social Taxonomies • Reputation Management • General Activity • Social Presence/Feedback • Socio-Chronological Context • Social Triggers • Social Rules and Norms • Synchronous/Asynchronous Communication • Social Utilities • User Activity/History • Collaboration Amir Dotan – Centre for HCI Design, City University LONDON

Slide 3: Network/Group Formation Cluster around common interests (Publicly and privately)

Slide 4: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 5: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 6: Social Circles Different types of contacts

Slide 7: multiply.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 8: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 9: Social Nearness

Slide 10: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 11: Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 12: Privacy Restrict access to content

Slide 13: multiply.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 14: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 15: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 16: SecureID Sociable Media Group - MIT Media Lab Amir Dotan – Centre for HCI Design, City University LONDON

Slide 17: Social Visualisation (Social mapping, social presence)

Slide 18: Chat Circles Sociable Media Group - MIT Media Lab Amir Dotan – Centre for HCI Design, City University LONDON

Slide 19: Chat Circles Sociable Media Group - MIT Media Lab Amir Dotan – Centre for HCI Design, City University LONDON

Slide 20: IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON

Slide 21: SecondLife.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 22: One Laptop Per Child Amir Dotan – Centre for HCI Design, City University LONDON

Slide 23: Social Proxies Thomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center) Amir Dotan – Centre for HCI Design, City University LONDON

Slide 24: Friend Wheel Facebook Application Amir Dotan – Centre for HCI Design, City University LONDON

Slide 25: Reputation Management

Slide 26: Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 27: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 28: Trackbacks/Pings Amir Dotan – Centre for HCI Design, City University LONDON

Slide 29: Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 30: Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 31: Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 32: Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 33: Del.icio.us Amir Dotan – Centre for HCI Design, City University LONDON

Slide 34: Feedburner.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 35: Social Presence/Feedback Track how others interact with your content

Slide 36: multiply.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 37: MyBlogLog.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 38: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 39: multiply.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 40: myspace.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 41: Social Triggers (Externalising preferences and interests, visibility of like-minded people)

Slide 42: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 43: LastFM.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 44: Del.icio.us Amir Dotan – Centre for HCI Design, City University LONDON

Slide 45: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 46: LastFM.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 47: LastFM.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 48: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 49: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 50: Synchronous Communication

Slide 51: Gmail.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 52: Myspace.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 53: IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON

Slide 54: IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON

Slide 55: IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON

Slide 56: Asynchronous Communication

Slide 57: Comments Amir Dotan – Centre for HCI Design, City University LONDON

Slide 58: User Activity/History (Impression formation, reputation, triggering communication)

Slide 59: Digg.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 60: Collaboration

Slide 61: Microsoft Surface Amir Dotan – Centre for HCI Design, City University LONDON

Slide 62: Microsoft Surface Amir Dotan – Centre for HCI Design, City University LONDON

Slide 63: PerceptivePixel.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 64: Kaltura.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 65: Network Activity (What your contacts are doing/have been doing)

Slide 66: multiply.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 67: Del.icio.us Amir Dotan – Centre for HCI Design, City University LONDON

Slide 68: facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 69: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 70: Informal/Casual Communication

Slide 71: Slideshare.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 72: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 73: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 74: LastFM.com/Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 75: Twitter.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 76: Sharing/Distributing Content

Slide 77: Docs.google.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 78: Docs.google.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 79: Multiply.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 80: Maps.google.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 81: news.bbc.co.uk Amir Dotan – Centre for HCI Design, City University LONDON

Slide 82: Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 83: StumbleUpon.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 84: Social Filters

Slide 85: Amazon.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 86: Amazon.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 87: Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 88: Gmail.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 89: Social Taxonomies (Folksonomies)

Slide 90: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 91: General Activity (Social presence, potential contacts)

Slide 92: Ning.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 93: Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 94: Socio-Chronological Context

Slide 95: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 96: Social Rules and Norms

Slide 97: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 98: Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 99: Facilitate Network Growth

Slide 100: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 101: Network Visibility Externalise contacts

Slide 102: Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 103: Social Utilities

Slide 104: Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON

Slide 105: http://bokardo.com/archives/how-social-is-amazon/ Amir Dotan – Centre for HCI Design, City University LONDON