Technical Social Mechanisms
    Examples and Current Trends


                          Amir Dotan
        Centre for HCI ...
Themes
•   Network/Group Formation                  •     Network Activity
•   Social Circles                           • ...
Network/Group Formation

Cluster around common interests
     (Publicly and privately)
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Social Circles

Different types of contacts
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Nearness
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Privacy

Restrict access to content
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
SecureID
Sociable Media Group - MIT Media Lab




        Amir Dotan – Centre for HCI Design, City
                 Univer...
Social Visualisation

(Social mapping, social presence)
Chat Circles
Sociable Media Group - MIT Media Lab




        Amir Dotan – Centre for HCI Design, City
                 Un...
Chat Circles
Sociable Media Group - MIT Media Lab




        Amir Dotan – Centre for HCI Design, City
                 Un...
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
SecondLife.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
One Laptop Per Child




     Amir Dotan – Centre for HCI Design, City
              University LONDON
Social Proxies
Thomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center)




                        Amir Do...
Friend Wheel Facebook Application




           Amir Dotan – Centre for HCI Design, City
                    University L...
Reputation Management
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Trackbacks/Pings




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Del.icio.us




Amir Dotan – Centre for HCI Design, City
         University LONDON
Feedburner.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Presence/Feedback

 Track how others interact with
         your content
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
MyBlogLog.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
myspace.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Social Triggers

 (Externalising preferences and
interests, visibility of like-minded
              people)
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
LastFM.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Del.icio.us




Amir Dotan – Centre for HCI Design, City
         University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
LastFM.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
LastFM.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Synchronous Communication
Gmail.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Myspace.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
Asynchronous Communication
Comments




Amir Dotan – Centre for HCI Design, City
         University LONDON
User Activity/History

(Impression formation, reputation,
    triggering communication)
Digg.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Collaboration
Microsoft Surface




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Microsoft Surface




   Amir Dotan – Centre for HCI Design, City
            University LONDON
PerceptivePixel.com




     Amir Dotan – Centre for HCI Design, City
              University LONDON
Kaltura.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Network Activity

(What your contacts are
doing/have been doing)
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Del.icio.us




Amir Dotan – Centre for HCI Design, City
         University LONDON
facebook.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Informal/Casual
Communication
Slideshare.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
LastFM.com/Facebook.com




       Amir Dotan – Centre for HCI Design, City
                University LONDON
Twitter.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Sharing/Distributing Content
Docs.google.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Docs.google.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Maps.google.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
news.bbc.co.uk




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
StumbleUpon.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Social Filters
Amazon.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Amazon.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Gmail.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Social Taxonomies

   (Folksonomies)
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
General Activity

(Social presence, potential
         contacts)
Ning.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Socio-Chronological Context
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Rules and Norms
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Facilitate Network Growth
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Network Visibility

 Externalise contacts
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Utilities
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
http://bokardo.com/archives/how-social-is-amazon/




Amir Dotan – Centre for HCI Design, City
         University LONDON
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Technical Social Mechanisms - Examples and current trends

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Assembled and presented to colleagues during a meeting at the Centre for Human-Computer Interaction Design in City University, London ( http://www-hcid.soi.city.ac.uk ). This presentation offers a broad visual overview of current trends in social software design. It addresses technical social mechanisms, which are used to support, facilitate and trigger an array of interactions between users.

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Technical Social Mechanisms - Examples and current trends

  1. 1. Technical Social Mechanisms Examples and Current Trends Amir Dotan Centre for HCI Design, City University London http://www-hcid.soi.city.ac.uk - November 2007 -
  2. 2. Themes • Network/Group Formation • Network Activity • Social Circles • Informal/Casual Communication • Social Nearness • Sharing/Distributing Content • Privacy • Social Filters • Social Visualisation • Social Taxonomies • Reputation Management • General Activity • Social Presence/Feedback • Socio-Chronological Context • Social Triggers • Social Rules and Norms • Synchronous/Asynchronous Communication • Social Utilities • User Activity/History • Collaboration Amir Dotan – Centre for HCI Design, City University LONDON
  3. 3. Network/Group Formation Cluster around common interests (Publicly and privately)
  4. 4. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  5. 5. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  6. 6. Social Circles Different types of contacts
  7. 7. multiply.com Amir Dotan – Centre for HCI Design, City University LONDON
  8. 8. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  9. 9. Social Nearness
  10. 10. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  11. 11. Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON
  12. 12. Privacy Restrict access to content
  13. 13. multiply.com Amir Dotan – Centre for HCI Design, City University LONDON
  14. 14. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  15. 15. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  16. 16. SecureID Sociable Media Group - MIT Media Lab Amir Dotan – Centre for HCI Design, City University LONDON
  17. 17. Social Visualisation (Social mapping, social presence)
  18. 18. Chat Circles Sociable Media Group - MIT Media Lab Amir Dotan – Centre for HCI Design, City University LONDON
  19. 19. Chat Circles Sociable Media Group - MIT Media Lab Amir Dotan – Centre for HCI Design, City University LONDON
  20. 20. IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON
  21. 21. SecondLife.com Amir Dotan – Centre for HCI Design, City University LONDON
  22. 22. One Laptop Per Child Amir Dotan – Centre for HCI Design, City University LONDON
  23. 23. Social Proxies Thomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center) Amir Dotan – Centre for HCI Design, City University LONDON
  24. 24. Friend Wheel Facebook Application Amir Dotan – Centre for HCI Design, City University LONDON
  25. 25. Reputation Management
  26. 26. Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON
  27. 27. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  28. 28. Trackbacks/Pings Amir Dotan – Centre for HCI Design, City University LONDON
  29. 29. Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON
  30. 30. Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON
  31. 31. Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON
  32. 32. Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON
  33. 33. Del.icio.us Amir Dotan – Centre for HCI Design, City University LONDON
  34. 34. Feedburner.com Amir Dotan – Centre for HCI Design, City University LONDON
  35. 35. Social Presence/Feedback Track how others interact with your content
  36. 36. multiply.com Amir Dotan – Centre for HCI Design, City University LONDON
  37. 37. MyBlogLog.com Amir Dotan – Centre for HCI Design, City University LONDON
  38. 38. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  39. 39. multiply.com Amir Dotan – Centre for HCI Design, City University LONDON
  40. 40. myspace.com Amir Dotan – Centre for HCI Design, City University LONDON
  41. 41. Social Triggers (Externalising preferences and interests, visibility of like-minded people)
  42. 42. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  43. 43. LastFM.com Amir Dotan – Centre for HCI Design, City University LONDON
  44. 44. Del.icio.us Amir Dotan – Centre for HCI Design, City University LONDON
  45. 45. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  46. 46. LastFM.com Amir Dotan – Centre for HCI Design, City University LONDON
  47. 47. LastFM.com Amir Dotan – Centre for HCI Design, City University LONDON
  48. 48. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  49. 49. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  50. 50. Synchronous Communication
  51. 51. Gmail.com Amir Dotan – Centre for HCI Design, City University LONDON
  52. 52. Myspace.com Amir Dotan – Centre for HCI Design, City University LONDON
  53. 53. IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON
  54. 54. IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON
  55. 55. IBM Lotus Sametime Connect Amir Dotan – Centre for HCI Design, City University LONDON
  56. 56. Asynchronous Communication
  57. 57. Comments Amir Dotan – Centre for HCI Design, City University LONDON
  58. 58. User Activity/History (Impression formation, reputation, triggering communication)
  59. 59. Digg.com Amir Dotan – Centre for HCI Design, City University LONDON
  60. 60. Collaboration
  61. 61. Microsoft Surface Amir Dotan – Centre for HCI Design, City University LONDON
  62. 62. Microsoft Surface Amir Dotan – Centre for HCI Design, City University LONDON
  63. 63. PerceptivePixel.com Amir Dotan – Centre for HCI Design, City University LONDON
  64. 64. Kaltura.com Amir Dotan – Centre for HCI Design, City University LONDON
  65. 65. Network Activity (What your contacts are doing/have been doing)
  66. 66. multiply.com Amir Dotan – Centre for HCI Design, City University LONDON
  67. 67. Del.icio.us Amir Dotan – Centre for HCI Design, City University LONDON
  68. 68. facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  69. 69. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  70. 70. Informal/Casual Communication
  71. 71. Slideshare.com Amir Dotan – Centre for HCI Design, City University LONDON
  72. 72. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  73. 73. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  74. 74. LastFM.com/Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  75. 75. Twitter.com Amir Dotan – Centre for HCI Design, City University LONDON
  76. 76. Sharing/Distributing Content
  77. 77. Docs.google.com Amir Dotan – Centre for HCI Design, City University LONDON
  78. 78. Docs.google.com Amir Dotan – Centre for HCI Design, City University LONDON
  79. 79. Multiply.com Amir Dotan – Centre for HCI Design, City University LONDON
  80. 80. Maps.google.com Amir Dotan – Centre for HCI Design, City University LONDON
  81. 81. news.bbc.co.uk Amir Dotan – Centre for HCI Design, City University LONDON
  82. 82. Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON
  83. 83. StumbleUpon.com Amir Dotan – Centre for HCI Design, City University LONDON
  84. 84. Social Filters
  85. 85. Amazon.com Amir Dotan – Centre for HCI Design, City University LONDON
  86. 86. Amazon.com Amir Dotan – Centre for HCI Design, City University LONDON
  87. 87. Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON
  88. 88. Gmail.com Amir Dotan – Centre for HCI Design, City University LONDON
  89. 89. Social Taxonomies (Folksonomies)
  90. 90. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  91. 91. General Activity (Social presence, potential contacts)
  92. 92. Ning.com Amir Dotan – Centre for HCI Design, City University LONDON
  93. 93. Youtube.com Amir Dotan – Centre for HCI Design, City University LONDON
  94. 94. Socio-Chronological Context
  95. 95. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  96. 96. Social Rules and Norms
  97. 97. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  98. 98. Flickr.com Amir Dotan – Centre for HCI Design, City University LONDON
  99. 99. Facilitate Network Growth
  100. 100. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  101. 101. Network Visibility Externalise contacts
  102. 102. Facebook.com Amir Dotan – Centre for HCI Design, City University LONDON
  103. 103. Social Utilities
  104. 104. Linkedin.com Amir Dotan – Centre for HCI Design, City University LONDON
  105. 105. http://bokardo.com/archives/how-social-is-amazon/ Amir Dotan – Centre for HCI Design, City University LONDON
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