VoLTE & RCS playing the enterprise game


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Providing VoLTE & RCS services and connecting enterprise customers to these new networks and services is an opportunity for the service providers to enhance their services and generate growth. Surveying ways in which this opportunity can be realized.

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VoLTE & RCS playing the enterprise game

  1. 1. VoLTE Playing the Enterprise GameAmir ZmoraVP Marketing & Products, TBU
  2. 2. 2 Types of User Experience ApproachesDedicated application (Lync, Viber, Skype etc…)  Allows using proprietary methods, signaling, features…  UI/experience separate from common phone usage My UC AppRadvision Proprietary 2
  3. 3. 2 Types of User Experience ApproachesPart of the phone (“true UC”)  VoLTE & RCS are changing phone user experience  All rich communication services available on contact listRadvision Proprietary 3 3
  4. 4. The LTE Threat  LTE makes OTT a bigger threat to the SP –  SP sees increase in data, decrease in voice & SMS revenue –  Better & faster network…higher quality OTT servicesRadvision Proprietary 4
  5. 5. VoLTE + RCS = Opportunity  VoLTE & RCS will bring the rich communication services users are looking for  In a different way than OTT –  Interoperable across networks –  Part of their phone….pre-installed –  In managed qualityRadvision Proprietary 5
  6. 6. But will theconsumer payfor the service? Picture www.HikingArtist.com Radvision Proprietary 6
  7. 7. Service providers arelooking for thecustomers who willpay for the new richservices Picture www.HikingArtist.comRadvision Proprietary 7
  8. 8. VoLTE & RCS for the Enterprise  The Enterprise is willing to pay for –  Quality –  Availability/Reliability Service –  Interoperability Provider –  Manageability  Support B.Y.O.D trend VoLTE & RCS  CAPEX reduction  Support cloud trend  Interests of the SP and Enterprise alignRadvision Proprietary 8
  9. 9. Enterprise UC can be hooked “joyn”ed withconsumer UCRadvision Proprietary 9 9
  10. 10. Rich Communication Suite (RCS)  VoLTE - Voice over LTE  RCS enables interoperable, enriched communication services with multimedia capabilities, beyond voice and SMSRadvision Proprietary 10
  11. 11. Interoperability Checkpoint  Today only (switched) voice, SMS or e-mail, are really interoperable  Existing enriched communication services are not standard or interoperable  RCS is an evolution of operator’s legacy services focusing on user experience  Agreed set of protocols and standards, based on IMS, allowing full interoperability with different operators and vendorsRadvision Proprietary 11
  12. 12. Evolution of RCS  RCS 1.0 –  Enhanced Phonebook - Contacts enhanced with capabilities and rich presence –  Enriched Call - Call enriched with multimedia Sharing –  Enhanced Messaging - Conversational messaging experience –  Based on session mode messaging as defined by OMA IM SIMPLE 1.0  RCS-e –  Presence based on SIP OPTIONS Message –  joyn InitiativeRadvision Proprietary 12
  13. 13. Evolution of RCS RCS 5.0 –  Global interoperability is a key aspect of these specifications –  Backward compatible with RCS-e V1.2 –  Presence based on SIMPLE or SIP OPTIONS –  Supports both OMA CPM and OMA SIMPLE IM.Radvision Proprietary 13
  14. 14. RCS 5.0 Major AreasBold Font – New Feature, *Source: GSMA – RCS 5.0Italic – updated feature Specifications Radvision Proprietary 14
  15. 15. Integration with the Enterprise  Enabling enterprise UC as part of the regular smartphone experience  Connecting with existing enterprise UC solution *Source: GSMA RCS API Detailed Requirements 1.1Radvision Proprietary 15
  16. 16. Connecting the Enterprise Use Case #1 Operator Network Enterprise IMS/VoLTE/RCS Network R E RCS APIs Proprietary UC VoLTE & UC to RCS S RCS GW TRadvision Proprietary 16
  17. 17. Connecting the Enterprise Use Case #2 Operator Network Enterprise IMS/VoLTE/RCS Network Proprietary UC VoLTE & VoLTE & RCS UC to RCS Trunk over Trunk RCS GWRadvision Proprietary 17
  18. 18. Connecting the Enterprise Use Case #3 Operator Network Enterprise IMS/VoLTE/RCS Network VoLTE & RCS based VoLTE & VoLTE & RCS RCS Trunk over TrunkRadvision Proprietary 18
  19. 19. Why is RCS good for the enterprise No need to invent the wheel – leveraging on services that the operators provide No need to maintain – the operators take care of reliability, scalability, QoS Seamless interoperability – between any device, any network, anywhere (including roaming) Can focus on the additional capabilities unique to the enterprise CAPEX reductionRadvision Proprietary 19
  20. 20. Why is RCS good for the Service Provider Will continue to be a “Service Provider” and not a “dumb pipe” Enhances the SP value proposition to the Enterprise Increase revenue from customers willing to pay for quality and reliability (Enterprise)Radvision Proprietary 20
  21. 21. A Global Market Leader Industry Leader in Video communications over IP products and technologies since 1992 First to market with VoIP technology solutions (was) Listed on NASDAQ:RVSN March 2000 440 Employees Worldwide Acquired by Avaya June 2012Radvision Proprietary 21
  22. 22. Two Complementary Business Units  Technology Business Unit (TBU) –  Advanced HD Video Client Products and Frameworks –  Enabling Technology for Developers of Video and Voice over IP (V2oIP), IMS/ VoLTE/RCS Client/Server solutions –  Market Share Leader in Protocol Stacks (H.323, SIP, IMS) –  Professional Services GroupRadvision Proprietary 22
  23. 23. Two Complementary Business Units  Video Business Unit (VBU) –  Video and Voice Conferencing Solutions for the Enterprise Market –  Infrastructure, Management Software and EndpointsRadvision Proprietary 23
  24. 24. RADVISION End-to-End Video SolutionRadvision Proprietary 24
  25. 25. Technology Business Unit MissionMaking high-quality interactive multimediacommunications products and services arealityRadvision Proprietary 25
  26. 26. End-to-End Product Portfolio Turnkey Solutions - Professional Services Media Client Products & Projects SIP Server Products Quality Monitoring VoLTE & RCS Client Frameworks SIP Server Frameworks SIP Server Presence B2BUA Core & Events Multimedia Terminal Framework VoLTE & RCS Testing & Protocol Toolkits Validation SIP Developer Suite NAT Traversal MSRP A-RTP Diameter Products IMS SIP Suite H.323 MEGACO MGCP 3G-324MRadvision Proprietary 26
  27. 27. Conclusion Service Providers can’t afford not to deploy VoLTE & RCS Connecting enterprise UC with RCS will –  Give the user a unified interface (consumer/enterprise) –  $ for the Service Provider –  Simplify things for the enterprise There are different ways to create such a connection: –  REST APIs or Trunk –  GW at the Service Provider/Enterprise –  Native support by the EnterpriseRadvision Proprietary 27