Offering OTT platforms alongside closed premium pay TV platforms


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The presentation presented by Joe Coles, Director of Product Management and Marketing for Amino at 2013's TV Connect exhibition.

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Offering OTT platforms alongside closed premium pay TV platforms

  1. 1. Offering OTTplatforms alongsideclosed premiumpay TV platformsJoe Coles
  2. 2. |Confidential © Copyright Amino Communications Ltd. All rights reservedEyeballs are moving2
  3. 3. |Confidential © Copyright Amino Communications Ltd. All rights reservedA threat to Pay TV …3Source: TDG’s Winter 2013 study, Benchmarking the Connected Consumer, a survey of 2,000 US adult broadband users.March 2013“ … our research continues to show that the availability of alternative video sources isweighing more heavily on consumer perceptions than many believe.”
  4. 4. |Confidential © Copyright Amino Communications Ltd. All rights reservedJanuary 2013Bouygues Telecom haslaunched Live TV and VOD onAndroid as well as Apple iPad… or a great opportunity ?4Source: VariousDecember 2012March 2013January 2013OTT means providers musthave multi-screen models toretain and grow subscribersPyramid researchFeb 2013Orange launches next-genLivebox Play to increase ARPUSwisscom debuts Quing homeautomationMarch 2013Intel promises box to transformtelevisionJanuary 2013HEVC will boost multi-screenand Ultra HDNBC Universal is in talks withOTT platforms to provide afull line-up of programmingAT&T moves from smartphoneto smart homeJanuary 2013Powerful next genSoCs & codecsContent from anywhereto more screensNew smart homeservices
  5. 5. |Confidential © Copyright Amino Communications Ltd. All rights reservedLessons from mobile5Voice phoneVoice servicesSMSSmall screenFeature phoneMobile data servicesWalled garden internetColour screenSmartphoneWi-Fi & mobile dataAppsTouchscreenAdd newsubscribersReduce churn,Increase data ARPUNew services, newrevenue streamsEvolution in device performance & UX
  6. 6. |Confidential © Copyright Amino Communications Ltd. All rights reservedEvolution of the IPTV STB6HomeCloudSTB• Interactive UI• Video on Demand• Picture-in-Picture• PVRHigh performance STB• TV content from anywhere• Apps on demand• Multi-screen• DLNA• Remote recordingHome Media Gateway• Home cloud• Home network• Gaming• Video call• Smart home hubTripleplay Service differentiation “Owning the home”Evolution in device performance & UX
  7. 7. |Confidential © Copyright Amino Communications Ltd. All rights reservedHigh performance devices with web contentand apps increase ARPU and reduce churn7Pay TV operator• Rogers says smartphone subs commit to multi-year contracts,generate 2X ARPU plus lower churn than voice-only subs• Smartphones drive O2 to hit contract high (52% of its base)• Rising smartphone penetration reduces average churn rates to2.3% from 2.4% in EuropeMobile operator• UPC Netherland sells 100,000 Horizon (Intel CE4200) subsin five months• Free Telecom added more Freebox (Intel CE4100) subs(ARPU increases to €38 from €35.5)• Virgin Media grow 1.3m TiVo subs in 2yrs (ARPU increasesto £48.8 from £47.5)Source: MRG, Wireless Intelligence
  8. 8. |Confidential © Copyright Amino Communications Ltd. All rights reservedSecure TV appsplatformThe High performance STBStunning UX, TV content from anywhere to any screen8Stunning UX tocreate “sticky”service experienceContent deliveryfrom anywherewithoutcompromiseProtected contentdistribution acrossmultiple screens$$$ - Attract/retainhigh value customers$$$ - Increase servicerevenues$$$ - Attract/retainhigh value customers$$$ - New services &revenues
  9. 9. |Confidential © Copyright Amino Communications Ltd. All rights reserved9The Home Media GatewayAccess, distribute and store any content around the homeBroadcastHome gatewaySTB/DVRConsoleLaptopPowerlineHome “cloud” storageTabletWi-fiOTTMobileSuperfastbroadbandConnected TVPC
  10. 10. |Confidential © Copyright Amino Communications Ltd. All rights reservedOffering OTT alongside pay TV platformsSummary Opportunity to extend pay TV services• Widest choice of content• Multiple screens• Stunning UX Enabled by powerful next generation set-top boxes• Increased CPU performance• 3D graphics acceleration• Software “virtualisation” Evidence of increased ARPU and reduced churn10DRMCA
  11. 11. Confidential © Copyright Amino Communications Ltd. All rights reserved