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2012 06-08 Defining the OTT Opportunity
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2012 06-08 Defining the OTT Opportunity

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How global trends and delivery strategies are shaping the Latin American market. …

How global trends and delivery strategies are shaping the Latin American market.
A presentation given to delegates attedning the NexTV Latin America Summit in June 2012.

Published in Technology , Business
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  • 1. Defining the OTT opportunityHow global trends and delivery strategies areshaping the Latin American market
  • 2. About Amino World leader in the IPTV set-top box and emerging hybrid/OTT market Global deployment experience with 850 customers in over 85 countries Customer base including tier 1/2/3 network operators Strong hospitality and enterprise market presence Growing “solutions” offering based around expert services and software Industry-leading integration eco-system plus Intel partnership Award-winning products2 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 3. Presentation Overview1. OTT content delivery mechanisms2. OTT delivery models3. Devices to deliver the models4. Case studies5. Conclusion
  • 4. HTML5 SupportAdvantages• AOL, Apple, Google, IBM, Microsoft, Mozilla, Nokia, Opera… hundreds of vendors supports HTML5 Video / Application• Apple and Google YouTube are driving the adoption of HTML5• HTML5 specifies a standard way to include video, audio and graphic without using plug-in (Adobe Flash)• HTML5 enable browsers to perform as an application platform to deliver multi-screens IE9, Opera11, Chrome13, Safari5.1, Firefox 3.5 HTML5 website (presenting layer) Multi Screens 4 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 5. Adaptive Bit Rate (ABR) Server side Client side Segments Segments 3 2 12Mbps 3 2 1 Open Internet 3 2 1 1Mbps 2Mbps 1Mbps1Mbps Advantages • ABR delivers streaming content to consumers even in bandwidth limited network • Streaming start-up/seeking can be initiated on the lowest bit rate before moving to a higher bit rate (Faster) • Less buffering, no disconnects, no playback stutter5 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 6. Enhanced IPTV (Managed IPTV + OTT Apps) Operator Open Limited Internet content Headend Off-Air Feeds Managed IP network Consumer |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 7. Simulcast IPTV Off-net Operator Open Adaptive Bit Rate Internet Headend Off-Air Feeds Adaptive Bit Rate Consumer Managed IP network Consumer |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 8. Managed Service over Open Internet Operator Head End Adaptive Bit Rate Open Off-Air Feeds Internet Adaptive Bit Rate Consumer |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 9. Terrestrial / Cable / Satellite + OTT Video ContentContent Open Adaptive Bit Rate Operator Internet Off-Air Feeds Limited Adaptive Bit Rate content Operator portal Consumer Terrestrial / Cable / Satellite |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 10. Fixed Service Internet Video Netflix YouTube Skype Hulu Video Open Internet Adaptive Bit Rate Hardware vendor portal Consumer |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 11. Full Open Internet Video Content Content Content Content Open Internet Adaptive Bit Rate Pay TV Consumer Operator Legacy Off-Air Feeds STB |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 12. OTT Pay TV STB – A quality experience • Deliver the latest content • Provide the latest user experience • Provide quality of service • Provide frequent software upgrades Pay TV operator • Request new features/apps • Request prompt technical support • Provide feedbacks • Continuous payment (Enabling operator to reinvent)12 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 13. OTT Pay TV STB service model Pay TV operator platform Pay TV operator portalSubscription Content Broadcasters Free contents Niche contents Games & VoDs Owners Social13 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 14. Evolution of the STB – the home cloud Pay TV operator Media Gateway Photos Apps 1st TV-set Videos Home Cloud Music Mobile Connected TV Connected TV PC Tablet TV + STBHome Cloud advantages:• Freely distributed content around the home (without burdening operator network)• Manage in home content and applications distribution using DLNA, UPnP and RUI• Control in home connected device such as home automation or monitoring peripherals 14 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 15. Media gateway business modelConnecting your customers to the fully connected world Customer loyalty Storage Quad-play package Multi-screen reduce churn free $ $ Targeted advertising OTT $ free Apps Tenancy $Service Level Agreement Media Gateway $ Video Call $ Video on Demand T-Commerce $ $ App on Demand Gaming Home Control Home Monitoring $ $ $ $ 15 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 16. Case study – Telecom Italia Cubovision PGC/UGC Media centre Apps On Demand VoD Gaming OTT Cubovision Discovery Catch-up TV DVB-T DVR Social TV Multi ScreensBroadcast TV 16 |Confidential © Copyright Amino Communications Ltd. All rights reserved
  • 17. Conclusions HTML5 and Adaptive Bit Rate are essential to delivery OTT multi-screens service Operator is able to take good control of OTT contents offering through several deployed delivery models Pay TV OTT STB ensures operator to delivery a good quality and feature rich OTT service17 |Confidential © Copyright Amino Communications Ltd. All rights reserved