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GBS Presentation GBS Presentation Presentation Transcript

  • GBS SocialBusiness Audit Team Connect
  • DeveloperWorks Message Board Feeds Bookmarks Wiki Activities
  • What is GBS? Group Business Software (GBS) is a global software and service company Premier IBM Business Partner, specialization lies in cloud technology Headquarters in NYC and Frankfurt Mission: “Reduce corporate IT spending by enabling any Lotus application internally or externally in a self-service fashion by 2014.”
  • What “social” challenges doesGBS face? No social media strategy Only a handful of employees are involved in social business practices Do not use social media to its fullest capability Unsure what type of content to post externally
  • Why is a transformation to asocial business important? Increase business results while cutting costs Efficiently share information and collaborate on projects Remove time zone barriers
  • How does GBS currently usesocial business tools? Information repository Project management External interaction Public and private blogs
  • Which environments doesGBS currently use in its socialbusiness initiatives? Internal – getting employees involved External – engaging customers
  • Top Five Business Pressures1. Achieve better business results2. Leverage sharing and collaboration3. Communicate across different time zones4. Remain innovative5. Stay competitive
  • How would you categorize theuse of social business atGBS? Medium level No solid strategy  Fire hose approach Not enough engagement
  • What departments at GBSare focused on socialbusiness initiatives? Marketing Product development
  • How does GBS plan toaddress the businesspressures they identified? Sametime Instant Messenger IBM Connections IBM Quickr BleedYellow GroupLive cloud computer Lanyrd social conference directory
  • What organizationalcapabilities does GBS have? Portals/groups for different company areas Employee profiles Form teams to solve business problems
  • How do social media toolshelp GBS to become morenimble when reacting to theirmarket? Synchronize all to post same message to three main channels Get feedback immediately
  • How does GBS use socialmedia tools to become moretransparent? BleedYellow  Internal and external knowledge sharing Blogs  Defines GBS as a leading technology company Facebook Photo App  Adds a personal connection
  • On which socialchannels/platforms does GBScurrently have corporateprofiles? Facebook  Promote events  Product updates YouTube  Webinars  Product demos  Promotional videos Twitter  Promote products and services Foursquare  Reward employees and customers
  • How active is GBS in thebloggersphere and whattopics are GBS bloggersengaged in? Twelve internal and external active bloggers External Topics  Lotus Connections  Events, products and services  Press releases/newsletters Internal Topics  Processes  Collaboration efforts  New product information  Press releases/newsletters
  • What encourages GBSemployees to use socialbusiness tools? Marketing is pushing employees to come on- board Easier to communicate with employees across different time zones Private Facebook group enables employees to get to know each other
  • Which technology enablersdoes GBS currently use, andhow? Internal  IBM Lotus Connections  Share ideas  Ask questions  Locate and store information  IBM Quickr  Project management External  BleedYellow  Engage with customers, prospects and experts
  • What steps does GBS takefor to bringing a responseteam together for a keybusiness threat? GBS has encouraged all its employees to create profiles within connections Employees are encouraged to list skills and areas of expertise It now takes less than a week to create a response team
  • At what point in the customeron-boarding phase (and how)does GBS leverage a socialbusiness strategy? Leverages a business strategy immediately Accomplished through BleedYellow  Allows customers to post personal profiles, write blogs, share bookmarks and create communities
  • Does GBS have onlinecommunities to obtainfeedback from prospects andcustomers? If yes, how? External Facebook, Twitter, YouTube, Foursquare, and blog pages Each have commenting features for feedback
  • How often is the GBS brandmentioned in social media? GBS is mentioned in social media on a weekly basis
  • What is the Klout score of@GBSKnows? GBSs Klout score is 38 Their top three influential topics are:  Video  Domino  YouTube
  • If and how does GBSmeasure ROI or businessmetrics impacted by socialbusiness software? No standardized process for measuring ROI or business metrics Extremely inconsistent