Pakistan Digital Media Opportunity
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Pakistan Digital Media Opportunity

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  • 1. DIGITAL MARKETINGBy Amin S. Lalani
  • 2. Introduction A growing medium to reach and retain customers online with minimum resource Most developed and refined scientific approach to analyze the market and consumer trend Only medium where sales and feedback are generated in hours rather than days and months. Only medium where exact calculation for return on advertisement, acquisition cost, etc can be calculated Only medium where various forces like content developer, affiliates, promoters, etc meet work in close coordination.
  • 3. Where Pakistan is Standing atDigital Marketing Arena. Reach Demography Mobile Media
  • 4. ReachInternet User Trend in Pakistan which has gone from 0% to 18% -ie32 Million Internet Users
  • 5. Reach – Regional Trend
  • 6. Middle East
  • 7. DemographyYouth in Pakistan StatisticsTotal population (2007) 164.6 millionTotal # of Young people 15-24 years 36 millionUnder 25 years 63% 103.698 million10-19 years 24% 39.504 million20-24 years 9% 14.814 millionMean Age at MarriageFemales: 21.7 yearsMales: 26.5 yearsPercentage Married: 21.4%Female: 61.0%4.7% 15-19 years 26.4% 20-24 yearsMale: 15-19 years 20-24 yearsYouth Literacy Rate (age 15/24) 53%Female youth literacy (age 15-24) 42.0%
  • 8. Pakistaniscollectively sentover 151 billiontext messagesduring the year2009. Nokiahas citedPakistan to beproducing thethird highestSMS traffic inthe world in2010.[11]
  • 9. Cellular Market Forces
  • 10. Network Local Presence The Cyber BridgeMembership
  • 11. Brands Served
  • 12. Services Offered SEO SEM SMM
  • 13. SEOSearch engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
  • 14. SEM Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which "optimizes" website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components
  • 15. SMMSocial media marketing refers to the process of gaining website traffic or attention through social media sites.Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.[citation needed]Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
  • 16. Fun
  • 17. Methodology Analyze Tune and Optimize Re-launch Feedback Channelize Advertize
  • 18. Analyze
  • 19. Optimize (SEO, UE, BF, etc) Create Hybrid Interactive website
  • 20. Channelize
  • 21. Advertize
  • 22. Feedback
  • 23. Tune and relaunch
  • 24. Mobile Apps World
  • 25. Email Marketing
  • 26. Case Study - Docomo
  • 27. UfONE Case Study
  • 28. Contact UsEVISION105 Bahria ComplexM.T. Khan Road, 74000Karachi, PakistanPhone : 92 21 3520 2815US : 1 310 742 5195Email : info@evision.com.pk