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twitter case study
 

twitter case study

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it's all about twitter

it's all about twitter

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    twitter case study twitter case study Presentation Transcript

    • MOHAMAD SYAZWAN RAHIMI BIN MOHD SHAH (1127893) MOHAMAD FAZREEN BIN IBRAHIM (1127361) AZMA SHAMHAFIZ BIN AZIMIN (1127467)MUHAMMAD AJMAL SYAHMI BIN MOHD APANDI (1120009) AMIR HAMZAH BIN KAMARUL ZAMAN (1125539)
    • HISTORY ANDBACKGROUND OF TWITTER
    • Growth andachievement of Twitter
    • described asmicroblogging the SMS of the Internet140 characters , known as Jack Dorsey "tweets".
    • January 22, 2010 – The first unassisted off-Earth Twitter Jack introduce the idea of Twitter launches a message is posted from the using SMS service to redesigned site with a new International Space Stationcommunicate with small group logo by NASA astronaut T. J. Creamer Evan Williams announces that Originally called twttr Twitter becomes it‟s own he is stepping down as CEO. inspired by Flickr and the separate and distinct Dick Costolo, formerly COO five character length of company of Twitter, takes overAmerican SMS short codes. Williams‟ position. 9:50 PM Pacific Standard Twitter usage increases from Time (PST) – Jack Dorsey 20,000 tweets per day to The company began rollingpublishes the first Twitter 60,000 at the South By out “New Twitter”.message, “just setting up my Southwest (SXSW) Festival twttr.” Obvious Corporation form andAfter the prototype had gone acquire Odeo and all of itsthrough testing internally at assets–including Odeo.comOdeo twitter is released for and Twitter.com from the public use investors and shareholders.
    • Twitter celebrated it‟sDorsey rejoined Twitter sixth birthday and also as executive chairman Twitter and Yandex announcing that it has 140 focusing on product agreed to partnership. million users and sees 340 management. million tweets per day. Twitter acquired Twitter announced the application developer Twitter overhauled its opening office in Detroit Atebits. Atebits had website once more to and also expand its office developed Tweetie for feature the “Fly” design. in Dublin. Mac and iPhone.The company confirm that Twitter tested a new the “New Twitter homepage and phase outecperience” for all users. the “Old Twitter”
    • Naoh Glass• Glass developed an application that allowed a user to enter an audio blog entry from a remote cell phone location. His small start-up, known as AudBlog, was eventually folded into a partnership with Evan Williams, of Blogger.com fame to create the company Odeo.• In 2006, while with Odeo, Glass helped to create and develop the seed idea for what would eventually become known as Twitter. Not only was Glass the prime motivating force leading to its eventual development, he is acknowledged as being responsible for coining the name "twttr", the earliest form of the companys name.Jack Dorsey• Occupation : Computer Programmer, Inventor• Birth date : November 19, 1976• Education : Missouri University of Science and Technology, New York University ( interested in computers and communications at early age and began programming while still a student at Bishop DuBourg High School)• Place of birth : St. Louis, Missouri• Zodiac sign : Scorpion• Best known as creator of twitter
    • Biz Stone• Real name : Christopher Isaac “Biz” Stone• Date of birth : March 10, 1974• Education : Graduated from Wellesley High School and Northeastern University• Residence : Corte Mader, California, USA• Occupation : co founder and Creative Director of Twitter and also help to create and launch Xanga, Blogger, Odeo and The Obvious Corporation.Evan Williams• Real name : Evan Clark Williams• Date of birth : 31 march, 1972• Place of birth : Clarks, Nebraska, United State• Residence : San Francisco, California, USA• Occupation : Entrepreneur• Known for : Blogger and Twitter• Education: University of Nebraska for 1 year and a half and then leaving to pursue his career.• William is a vegetarian
    • number of users2011 300,000,0002010 145,000,0002009 75,000,0002008 5,000,000 number of users2007 750,0002006 1,000 0 100,000,000 200,000,000 300,000,000
    • CASE STUDY..
    • 1 Describe The Richness Of Twitter As ACommunication Channel. Illustrate The Factors That May Enhance Communication And Those That Can Create Barrier..
    • Richness of Communication Channel Posting, Memos, l E- Telephone Face to face e- etters mail, insta , video meeting, conv bulletins, re nt conference ersation ports massages, voice mailLOW HIGH RICHNESSRICHNESS PersonalImpersonal Two-wayOne-way SlowFast TWITTER IS HERE!! (means that Twitter is on the middle of high and low richness)
    • GIVE COMPLETE AND SOLID ACTIVE TO ANSWER FOR LISTEN TO ALL DISCUSSING COSTUMERS CERTAIN TOPIC COMPLAIN FACTOR ENHANCE COMUNICATION FRIENDLY CONSTRUCTIVECOMMUNICATION OF FEEDBACK
    • FACTORS THAT CAN CREATE BARRIER IN COMMUNICATIONDIFFERENCE IN LANGUAGE QUESTION ABOUT PRIVACY AND CULTURE AND SAFETYFREEDOM IN EXPRESSING USES OF SHORTFORM AND EMOTIONS EMOTICONS eg: THNX  =THANKS
    • 2 Explain Twitters Potential As An Electronic Grapevine, Including PossiblePositive And Latent Negative Outcomes…
    • EASY!!ELECTRONIC GRAPEVINE IS TO LEARN WAIT THE SOMETHING INFORMALLYMINUTE!!WHAT AND UNOFFICIALLY URGH!! WHAT ARE IS MEAN BY BY MEANS OF GOSSIPS AND THEY TALKING ELECTRONIC RUMORS THROUGH THE ABOUT?? GOSSIP?! GRAPEVINE USES OF ELECTRONIC RUMOUR?! HUH?!! DEVICES..
    • TWITTERS POTENTIAL AS ELECTRONIC GRAPEVINE AVERAGE 460000 NEW ACCOUNTSCREATED PER DAY.. AROUND 150 MILLION TWEETSPER DAY.. 43% OF TWITTER ACCOUNTHOLDERS UTILIZE THE SERVICETHROUGH MOBILE DEVICES ELECTRONIC GRAPEVINE IS: FUCTIONAL IF=> INFORMATION IS ACCURATE AND USEFUL DYSFUNCTIONAL IF=> INFORMATION IS FALSE AND DISTORTED
    • OUTCOMES OF ELECTRONIC GRAPEVINE CUSTOMER HELP SMALL SUPPORT BUSINESS INCREASE TO KICK POSSIBLE OFF POSITIVE OUTCOMES HELP EMPLOYEES TO REMAIN EFFICIENT IN DISCIPLINE
    • LATENT NEGATIVE OUTCOMES CRISIS IN DOWNGRADING COSTUMER OF COMPANYCONFIDENCE BOND BETWEEN PEOPLE MAY BREAK
    • 3 Now You’re A Manager and Supervising a Team of High-tech Digital Native. They Use SocialNetworking Site Such Us Twitter All The Time. But, How Do You Deal With This Behavior At Work? What Lines Would You Draw On Appropriate And Inappropriate Use?
    • Way to deal with employee’s addictive Always keep inSupervise the touch withemployees by employees follow their through twitter twitter Monitoring Training content, Employees keystrokes and through twitter time spent at to increase the keyboard business of company
    • Policies draw on appropriate and impropriate use:• Remind employees to familiarize themselves with the employment agreement and policies included in the employee handbook.• Employees can use Twitter only during non-working hours and not using company resources for their personal use.• Internet posting (tweet) should not disclose any information that is confidential or proprietary to the company or to any third party that has disclosed information to the company.
    • • Internet posting (tweet) should not include company logos or trademarks unless permission is asked for and granted.• Internet posting(tweet) must respect copyright, privacy, security, fair use, financial disclosure and other applicable laws of company.• Corporate Twitter accounts should require approval when the employee is posting about the company.• Separated twitter account for personal use and work use.
    • 4Review Recent Articles About Twitter And It Open Dissemination Of Public Tweet to The Library Of Congress And Google Replay. Has There Been Any Backlash From Users ?Are They Concern About Their Privacy?
    • Positive Backlash:• Simple 140 characters tweets can carry significant historical weighteg; Historians believe that tweets archive arevaluable and come in handy when writing outhistory,eg: Arab Revolution, Barrack Obama election• Demonstrate more understanding of what history was actually like for generations to comeEg; Tweets are more honest ideas• can search all previous tweet messagestarted from the beginning.Eg; They can review back all tweets about theirfavorite artist
    • Negative Backlash:• Government can access to all the tweet. - their expression and opinion will be keep in governmentrecord. - they worried that government might use it to takethem down.• Can be used against tweeterer in court of lawEg: Potentially incriminating tweets such as:“I don‟t carry a gun because I hate the government. I carrya gun because I understand the limitations of government.”–tweet found via Twitter searchIf something were to happen, and law enforcementauthorities came across it, it can be used theoretically tomake one „a person of interest‟ or worse, „suspect‟.
    • PRIVACY ISSUES…  Some tweet being blocked in certain countries  Criticism of government being censored IMPLICATION AGREE: DISAGREE: Limit in people to  Some people want freedomexpress their opinion, thus in speech, as communicationcan overcome argument is human needs in lifebetween people  People can not express their personal opinion about government
    • Thank you