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Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
Cadburydeepak 100513110713-phpapp01
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Cadburydeepak 100513110713-phpapp01

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  • 1. CADBURY INDIA <br />Presented by : Sushma. Poojari and group<br />St. Peters , Diwaanmaan.<br />Advocate Kulkarni college of commerce and mangement<br />
  • 2. Introduction to the project <br />OBJECTIVES OF THE STUDY <br /><ul><li> To understand the Indian confectionary market
  • 3. To understand Cadbury’s share in Indian confectionary market.
  • 4. To analyze the strength of Cadbury in the chocolate segment.
  • 5. To analyze & understand the reasons of loyalty of customer towards the brand Cadbury.</li></li></ul><li> Confectionary Market in India <br />Indian confectionary industry: <br />Chocolates<br />Hard boiled candies<br />Éclairs and toffees<br />Chewing gums<br />Lollipops<br />Bubble gums<br />Mints and lozenges<br />Total confectionary mkt: Rs.41 bn<br />Total Vol. turnover : 2,23,500 tpa<br />Consumption: Urban :73% & Rural : 27% <br />
  • 6. Kraft Food Inc. <br />Company Profile<br /><ul><li> World’s no.2 company in Food products like snacks, confectionaries, and quick meals
  • 7. Annual turnover: $ 50bn.
  • 8. Business spread worldwide in 160 countries.
  • 9. Employees : 1,40,000
  • 10. Operations in 70 countries </li></li></ul><li>Cadbury India <br /><ul><li>Established in India: 1948
  • 11. Manufacturing facilities at:</li></ul> 1) Thane, 2) Induri (Pune), 3) Malanpur (Gwalior),<br />4) Bangalore 5) Baddi (Himachal Pradesh)<br /><ul><li>Operates in India in 4 categories viz.</li></ul>Chocolate confectionary <br />Milk food drinks<br />Candy <br />Gum<br />
  • 12. Products (Impulse category)<br /><ul><li> Cadbury dairy milk
  • 13. 5 – Star
  • 14. Perk
  • 15. Celebrations
  • 16. Temptations
  • 17. Éclairs
  • 18. Gems
  • 19. Halls
  • 20. Bubbaloo
  • 21. Bournville
  • 22. Dairy milk silk </li></li></ul><li>Research Methodology <br /><ul><li>Method of Sampling </li></ul> - Convenience sampling <br /><ul><li> Sample size : 50
  • 23. Data source :</li></ul>- Primary data : Questionnaire & Interview <br />- Secondary data: Internet, Journals etc.<br /><ul><li>Research instrument : Questionnaire
  • 24. Data Interpretation & Analysis</li></li></ul><li> ANALYSIS<br />1) Aware of Cadbury?<br />2) Source of awareness?<br />
  • 25. ANALYSIS <br /> 3) Which Cadbury chocolate do you purchase the most?<br />
  • 26. ANALYSIS<br />4) Other than cadbury?<br /> 5) Which pack size? <br />
  • 27. analysis <br />6) How frequently do you purchase Cadbury chocolates?<br />
  • 28. ANALYSIS <br /> 7) Impulse purchase ?<br /> 8) Availability?<br />
  • 29. ANALYSIS<br />9) Which of the factors affect your purchase?<br />
  • 30. analysis<br />10) How important are the factors ?<br />
  • 31. analysis <br />11) Will you stop buying Cadbury, if new brand appears in Market?<br />
  • 32. FINDINGS <br />synonym for the word chocolates.<br />Cadbury dairy milk (CDM) is flagship brand <br /> aiming to replace traditional gifting options like Mithais and dry-fruits<br /> All occasion item & targeted towards whole family<br /> Medium size is preferred. Small size packs targeted for rural market<br />Brand loyalty towards Cadbury is very high<br />Brand name, quality & flavor are most important factors<br />
  • 33. RECOMMENDATIONS<br /> Cadbury should bring out new products for health conscious people<br />It should continue to promote itself as substitute to mithai<br />Choco-biscuits should be introduced<br />Should use Indian ads and avoid global ads in India<br />Should consider attractive display or its own ‘Chocolate boutique’ (retail store).<br />Special chocolates for Christmas should be introduced e.g. rum, champagne flavored<br />New flavors like strawberry,orange,vanilla etc.<br />
  • 34. conclusion<br />There is an immense scope for chocolate industry in India <br /> Indian chocolate industry is unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending<br /> Understanding consumer preferences and demands is the key to growth<br />Pricing, quality , flavors and pack size are some of the important factors<br />Economical distribution using proper supply chain management is necessity<br /> Brand loyalty should be maintained<br />
  • 35. thank you<br />

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