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    Facebook Facebook Presentation Transcript

    • FACEBOOK Like it
    • Profiles and Pages
      • Profiles are for people
      • Pages are for Businesses
        • Facebook is building significant new functionality for business and it will only work in pages
        • Can designate multiple page administrators
        • Profiles have friends, which require mutual acceptance. Anyone can become a fan with out approval
    • Set-Up
      • Sign up for free account
      • Edit your profile
      • Join Networks
      • Connect with friends
      • Share information
      • Use Applications
    • Set-Up Fan/Like Page
      • Must be logged in to Facebook to set-up a page
      • Go to www.facebook.com/pages/create.php
      • Choose a category: Local, Brand/Product, Artist/Band/Public Figure
      • Choose a name for you page
      • Now click create page!
    • Set-Up Fan/Like Page
      • Fill out page like you would a profile page
      • Add information about your company
      • Add your logo as the page picture
      • Take advantage of page features like the discussion board to engage your fans
      • When you are ready to unleash your page make sure that you click the “Publish” Button
    • As an Administrator…
      • Your name and profile will not show anywhere
      • When you post information to your page it will appear to be posted by the company
      • In addition to being a Administrator of the page, you will want to become a fan
        • You will be listed among all of the other fans of the page, all of the pages you are a fan of will show on your profile, giving your business more visibility
    • Promoting Page
      • Create an engaging page
      • Leverage the viral nature of Facebook – the news feed
      • Draw on you existing network
      • Make your page publicly searchable
      • Use Facebook ads for an extra push
    • Advertising on Facebook
      • Facebook allows you to promote your business, get more fans for your business page, and drive more leads for our sales team.
      • Go to www.facebook.com/advertising
      • Choose what you want to advertise: External website, fan page, group, or event
    • Advertising on Facebook
      • Build your ad via the simple Facebook Wizard
        • Review ad best practices and common reasons for rejection
        • Build your ad – write the title and body, add a photo
        • Preview your ad
    • Advertising on Facebook
      • Add social actions - Social actions will display relevant connections to the viewer of your ad
      • Target the audience for your ad
      • Select payment type and budget
    • Tracking
      • Facebook has built-in analytics to help track ad performance
      • Measure and analyze
        • Reach
        • Engagement
        • Facebook grade http://facebook.grader.com
        • Impact on sales funnel