Sales Enablement and Content Marketing Equates to Results

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  • BEST PRACTICES: Open Excel 2007 before creating charts in PowerPoint Duplicate this slide and edit and update data
  • Support, empower, and align with your sales organization. Smart sales teams and relevant content will result in strong revenue.
  • Sales Enablement and Content Marketing Equates to Results

    1. 1. © 2012 Eloqua, Inc. 1
    2. 2. © 2012 Eloqua, Inc. 2© 2012 Eloqua, Inc.Sales Enablement + Content Marketing = ResultsAn Eloqua Power Hour PresentationMay 23, 2013@marilynecox
    3. 3. © 2012 Eloqua, Inc. 3Marilyn Cox, PresenterMarilyn Cox is a Modern Marketer andDirector of Marketing Communications, atCincom Systems Inc. She creates strategicand tactical marketing communications thathelp achieve corporate objectives. Marilynhas also been an Eloqua User for 5 years.If Marilyn couldn’t be a marketer she wouldbe a professional wrestler with the WWE.Follow her @marilynecox@marilynecox
    4. 4. © 2012 Eloqua, Inc. 4Presentation
    5. 5. © 2012 Eloqua, Inc. 5Empower Sales to Drive Revenue@marilynecox
    6. 6. © 2012 Eloqua, Inc. 6Transition from Reactive toProactive Sales Enablement@marilynecox
    7. 7. © 2012 Eloqua, Inc. 7Listen to the Masses@marilynecox
    8. 8. © 2012 Eloqua, Inc. 8Identify Your Tools and Develop a Plan@marilynecox
    9. 9. © 2012 Eloqua, Inc. 9Audit Your Content@marilynecox
    10. 10. © 2012 Eloqua, Inc. 10Segment Audit According to Buy-Cycle@marilynecox
    11. 11. © 2012 Eloqua, Inc. 11Then Segment Content by Audience@marilynecox
    12. 12. © 2012 Eloqua, Inc. 12Score Content Performance@marilynecox
    13. 13. © 2012 Eloqua, Inc. 13Map Content to Your Buy-Cycle@marilynecox
    14. 14. © 2012 Eloqua, Inc. 14Identify the Gaps@marilynecox
    15. 15. © 2012 Eloqua, Inc. 15Reuse, Reduce, Recycle@marilynecox
    16. 16. © 2012 Eloqua, Inc. 16Identify Trends in Engagement@marilynecox
    17. 17. © 2012 Eloqua, Inc. 17Get Agile@marilynecox
    18. 18. © 2012 Eloqua, Inc. 18Data Mine and Crowd Source for Content Opps@marilynecox
    19. 19. © 2012 Eloqua, Inc. 19Leverage the Sales Relationship@marilynecox
    20. 20. © 2012 Eloqua, Inc. 20Arm Sales With Content and Tools@marilynecox
    21. 21. © 2012 Eloqua, Inc. 21Enable But Don’t Overwhelm@marilynecox
    22. 22. © 2012 Eloqua, Inc. 22Transform Sales Into Thought Leaders@marilynecox
    23. 23. © 2012 Eloqua, Inc. 23Become Information Transparent@marilynecox
    24. 24. © 2012 Eloqua, Inc. 24Speak the Same Language@marilynecox
    25. 25. © 2012 Eloqua, Inc. 25Actions to Implement@marilynecox
    26. 26. © 2012 Eloqua, Inc. 26Audit and Measure Your Existing Content@marilynecox
    27. 27. © 2012 Eloqua, Inc. 27Classify, Map, and Measure Your Content@marilynecox
    28. 28. © 2012 Eloqua, Inc. 28Align Your Content, and Content Terminology,to Your Sales Process.@marilynecox
    29. 29. © 2012 Eloqua, Inc. 29Crowdsource for New Content Opportunities@marilynecox
    30. 30. © 2012 Eloqua, Inc. 30Provide Context and Tools to Sales@marilynecox
    31. 31. © 2012 Eloqua, Inc. 31Get Agile@marilynecox
    32. 32. © 2012 Eloqua, Inc. 32Thank you for attending today’sPower HourMarilyn Cox, mcox@cincom.com@marilynecox
    33. 33. © 2012 Eloqua, Inc. 33Copyright © 2013, Oracle and/or its affiliates. All rights reserved. @marilynecox

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