Song Inspired Marketing Content
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Song Inspired Marketing Content

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Marketing Lessons set to famous lyrics

Marketing Lessons set to famous lyrics

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Song Inspired Marketing Content Song Inspired Marketing Content Presentation Transcript

  • Marketing Music Basics
  • Here’s how to transform marketing into "Gold on the Ceiling“ - Black Keys
  • Marketing is strategic. Don't “Hold up, hey”. Think about the “Next episode." Dadadadada …. - Dr. Dre
  • And CMOs are owning more of the IT budget. "Ain't That Good News"! - Sam Cooke
  • Because good content can get your deal “Signed, Sealed, Delivered.“ - Steve Wonder
  • But Does Content Marketing have you struggling with where to start? “You are Not Alone." - Michael Jackson
  • Good marketing content should “Rock Your Body”. Well, your customer’s digital body language. - Justin Timberlake
  • Customers
  • If you haven't spoken with a customer for “The Longest Time”, you're doing it wrong. - Billy Joel
  • There's always "Two Sides to Every Story". Tell your customer's side. - Etta James
  • Are you proactive with your customer relationships or is it reactive and "All Apologies"? - Nirvana
  • Still talking about how great you are? "You're so vain". Focus on the customer. - Carly Simon
  • "You've "Got to be real" in your content. Big words don't impress." Cheryl Lynn
  • Map your buyer's journey. Look at "Every Little Step" they take. - Bobby Brown.
  • Engage your customers. Make them the focus. They'll be “forever yours, Faithfully“. - Journey
  • Don't market with a “Poker Face”. You have no secrets. Market with transparency. - Lady Gaga
  • Stop being "Paranoid" about what your competitors might learn. You have no secrets. Be transparent. - Black Sabbath
  • Develop a welcome campaign for new customers and followers. Tell them I'm "Glad You Came". - The Wanted
  • "Oops! .. I did it again”. I pushed my product and lost sight of the customer value. - Britney Spears
  • Content Creation
  • Define your story and make it "Human". Be relative and real. - The Killers
  • When writing copy always ask "So What?". This helps in uncovering the true value. - Pink
  • Cut the copy. Write snackable content. Work on “Little Talks". - Of Monsters and Men
  • Your email subject line should "Just Give Me a Reason" why I should read your email. - Pink and Fun.
  • Support global marketing efforts with transferable communications. Show some "International Love". - Pitbull
  • Support your content with strong metrics. Facts will make you "2 Legit 2 Quit". - MC Hammer
  • Demonstrate value and become customer obsessed. Only then will your competitors “Beat It“. - Michael Jackson.
  • Don't just write. Tell a story with some “Sweet Emotion“. - Aerosmith
  • Are marketing buzzwords giving you “Vertigo”? Me too. “Give me something I can feel." - U2
  • Does content creation have you in a "Stranglehold"? Audit, reuse, and repurpose what you have. - Ted Nugent
  • Could you “Use Somebody” to help with content development? Look at what you already have. It'll “Make You Notice." - Kings Of Leon
  • Is Your Marketing Message “Bouncing Round the Room?” Focus! - Phish
  • Lyricize Social And Mobile
  • Customers should love your transparency not "love the way you lie". - Eminem.
  • What's your social strategy? Are you finally using social media, “At Last”?. - Etta James
  • "Don't get by on your own”. Effective social marketing can't be done “Alone." - Heart
  • Mobile content should be "Dynamite". Short & explosive. Mobile users want to act fast. - Taio Cru
  • "You're not going to reach my Telephone”, so try connecting via social media. - Lady Gaga
  • Strum Through Subscription And Forms
  • Is your content "Overprotected"? Become more accessible. - Britney Spears
  • Don't kill me with form fields. Ask for only what you need and “Send Me On My Way". - Rusted Root
  • Your unreasonable form fields Make me “feel like I've been locked out of heaven“. - Bruno Mars
  • Create a communication subscription center so customers can say "I want it that way“…. - Backstreet Boys
  • “Here I Go Again”, giving you info you already have. Don't ask for data you already have. - Whitesnake
  • … as well as to "Regulate" your unsubscribes. - Warren G and Nate Dogg
  • Do your marketing campaigns deliver a "Return to Sender"? Implement a data cleansing process. - Elvis Presley
  • Sales And Revenue Make A Sweet Sound
  • Does your buy-cycle last "A Thousand Years"? Nurture and lead score to improve the cycle - Christina Perri
  • "Do the “Tracks of Your Tears” lead back to poor revenue performance?" - Smokey Robinson & The Miracles
  • Are there "Blurred Lines" between marketing and sales? This is a good, time to integrate your systems. - Robin Thicke
  • Commit to your sales teams. Tell them "I won't give up in us". - Jason Mraz
  • "Cupid, draw back your bow and let your arrow go straight to my prospects heart". - Sam Cooke
  • Qualify opportunities so sales isn't saying "Call Me Maybe". - Carly Rae Jepsen
  • Because business is real-time, it can't be a "slow ride" or you'll miss opportunity - Foghat
  • "Even the best fall down sometimes”, but focus on enablement and finally “Collide” with sales. - Howie Day
  • Use Revenue Performance Management to track the "Circle of Life" of opportunities - Elton John
  • Nurture prospects until their ready. Sales “Will Wait for You” to be qualified. - Mumford & Sons
  • Target The Right Notes
  • Behavior based marketing campaigns will trigger a “Rhythm of Love” with prospects. - Plain White T's
  • Segment & target by geography. You could see "Changes in latitudes, changes in attitudes". - Jimmy Buffett
  • Personalize and target your marketing communications. They shouldn't just be a "Drive By". - Train
  • If prospects have “99 Problems” then Money Ain't a Thing. If it is, move On To the Next One. - Jay-Z
  • "Billie Jean is not my lover" and your product is not a fit for me. Target your audience & focus. - MJ
  • If your marketing is a “tragedy’ let your customers be the “remedy”. They can bring "clarity“ - Zedd
  • Find The Beat With Marketing Automation
  • "If I had $1,000,000" I'd invest in marketing and sales technology and expertise. - Barenaked Ladies
  • "Who Can It Be Now?” Use Marketing Automation sales tools to convert unknown visitors. - Men At Work
  • Are your web visitors “Strangers in the Night”? Convert with content. - Frank Sinatra
  • Get marketing buy-in from the “Suit and Tie” bunch…. - Justin Timberlake
  • "I Always Feel Like Somebody's Watching Me”. Sell, don't stalk with marketing automation. - Rockwell
  • The Final Verse
  • "It's All Been Done”. Challenge yourself to be original. - Bare Naked Ladies
  • But some of your marketing should be disruptive. It’s ok to “Push It". - Salt-N-Pepa
  • Become a disruptive marketer. Start an "Uprising". - Muse
  • Develop a "Hall of Fame" of your customers. Highlight all they've accomplished. - The Script.
  • "Wannabe” their vendor? Ask. They'll tell you what they want, what they really really want. - Spice Girls